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WE USE OUR AWARD WINNING MARKETING SOLUTIONS TO SERVE OUR CLIENTS SUCCESS Project Proposal: Award Winning Integrated Marketing Solution Client: Top Shelf Franchising Delivered On: May 27, 2016

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Page 1: Award Winning Integrated Marketing Solution · 2016-06-01 · webinar shows how easy it is to make edits to your website yourself, how to create a more personalized website experience

WE USE OUR AWARD WINNINGMARKETING SOLUTIONS TOSERVE OUR CLIENTS SUCCESS

Project Proposal: Award Winning Integrated Marketing SolutionClient: Top Shelf FranchisingDelivered On: May 27, 2016

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WHY CONSCIOUS COMMERCE?

Our team combines business, marketing, communications, and design services to develop meaningful,differentiated, and authentic engagement marketing solutions for small businesses.

• Over 170 5-Star Reviews From Happy Client Engagements

• 12 Years in Operation with growth occurring every single year

• 11 Years in Partnership with Constant Contact As A Platinum Partner

• #1 Rated Constant Contact Solution Provider out of 10,000 Worldwide

• #1 Integrated Partner with vCita, Duda and Constant Contact

• Award Winning Solution Provider Best Integrated Marketing Campaign October 2014

• Master Certified and Local Authorized Expert, Trainer, Speaker

• We have 7 Master Certified Consultants within Conscious Commerce for Constant Contact

Top Shelf Franchising Award Winning Integrated Marketing Solution 1

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DESCRIPTION PRICE QTY SUBTOTAL

Duda One Multi-Site SolutionYour Website will be created in an AwardWinning DudaOne Platform by ConsciousCommerce which includes a 3 in 1 design - adesktop, tablet, and mobile version.

Includes:

• 15 Page Multi-Screen Website

• 5 custom designed sliders

• 5 inSites (an inSite is the abilityto create personalized contentbased on amount of visits,visitor location, device type,time, etc)

$2,500 1 $2,500

Duda One Site For Life Hosting FeeOne-time Universal Lifetime Hosting fee.Includes unlimited pages, bandwidth, andsupport.

1

vCita Complete SetupConscious Commerce will completely setupvCita and install onto client's website and/orFacebook page. Up to 5 users.vCita creates a strong call to action on yourwebsite and allows the website visitor tobook an appointment with you.

$0 1 $0

Top Shelf Franchising Award Winning Integrated Marketing Solution 2

YOUR INVESTMENT WITH CONSCIOUS COMMERCE

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DESCRIPTION PRICE QTY SUBTOTAL

Managed Account ProgramOngoing assistance to get more out of yourmarketing tools. Includes:

• Ongoing Quarterly Reviews

• Monthly Email OptimizationReviews

• Exclusive access to our archivedConstant Contact and Marketingwebinars

$0 1 $0

Constant Contact Setup & PremiumTemplateConscious Commerce will completely set upyour Constant Contact account and create abranded and reusable Constant Contactemail template designed to be mobilefriendly and optimized with all the standardEmail Best Practices.

This includes up to 1 consultation/3revisions/custom designed buttons/headers/feature ads.

$0 1 $0

Website Launch CampaignConscious Commerce will create and send aConstant Contact email campaign promotingthe launch of your website.

$0 1 $0

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DESCRIPTION PRICE QTY SUBTOTAL

Local SEO ProgramLocal & Main keyword researchTarget 5 keywordsMeta Tag Optimization (main pages)Content AnalysisGoogle webmaster tool setupXML Sitemap Creation & SubmissionGoogle Analytics/Places/Maps Setup &Submission

$500 / month 0 $0

Subtotal $2,500

Tax - GST 5% $125

Total $2,625

Top Shelf Franchising Award Winning Integrated Marketing Solution 4

LOCAL SEARCH ENGINE OPTIMIZATION PROGRAM DETAILS BY MONTH

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TERMSPayment Policy: All Sales Are Final. No Refunds Or Exchanges Issued By Conscious Commerce.100% Payment upfront.

Payment Forms Accepted: VISA, MasterCard, AMEX Only

If the site is not done within the allotted time frame because of client unresponsiveness, a 25% feemay be charged to the client to re-open the project.

For Annual Plans with Conscious Commerce you must maintain the Business Plan with vCita andEmail Plus with Constant Contact.

Our Partners Terms and Conditions:

Constant ContactvCitaDudeOneGoogleApps for WorkWebconscious.net

vCita and Constant Contact are our partners and bill clients directly in USD. No Contracts for vCita orConstant Contact are required, it's month to month service.

Constant Contact $45/mo for up to 500 contacts with unlimited campaigns vCita $60/mo for theBusiness level subscription. (Includes all available features) GoogleApps for Work $50/yr

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Top Shelf Franchising Award Winning Integrated Marketing Solution 6

BrBrandon L.Dandon L.D. Kla. KlaymanymanCEO & Founder

Award Winning Top Rated SolutionProvider Brandon London D. Klaymanhas that rare combination of technicalknow-how and artistic appreciation ofbranding's nuances. ...Read Full BIO

OUR TEAMJJennifennifer Ter TaaylorylorProject Manager

Jennifer has been with ConsciousCommerce for over 2 years now andnever stops learning! Fromproduction to Project management,she wears many hats...Read Full BIO

Scott HartwellIntegrated MarketingConsultant

Scott Hartwell has had a strongpassion for helping smallbusinesses grow and succeedstarting with his family's RealEstate business ...Read Full BIO

Aaron BuckleyIntegrated MarketingConsultant

An impressive promoter, marketerand event producer, AaronBuckley has a keen eye forhelping businesses from differentindustries ...Read Full BIO

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SCOPE OF SOLUTION + TIMELINEMarkMarketing Consultingeting ConsultingStrategize on our marketing campaign. Establish a clear path of engagement. Focus on a singulargoal. 1 Hour.

PrProject Managementoject ManagementEstablish project plan and project timeline. Assign project resources and get down to work. An activeproject manager will meet via phone with the client weekly until the project is complete.

Content PrContent Production + Campaignoduction + CampaignOur team of Content Producers will setup and help to implement the project plan. They will workdirectly with everyone involved in the project.

Account ManagementAccount ManagementYour Account Manager will follow-up with you after the campaign ends to review results and toprovide ongoing complimentary account management services (see www.cc94.com/map) for details.

PrProject Timeline & Toject Timeline & TermsermsBased on the scope of solution the project timeline for new website is 30 days.

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MOVING FORWARD WITH US1. Please read the proposal on the previous page to make sure you understand all the details

involved with us working together. It’s really important to us that everything is transparentand understood from the beginning so that we lay a solid foundation for a great workingrelationship.

2. If you have any questions at all, please let us know. We’re happy to clarify any points andthere may be some items that we can sort out together. We’re committed to finding the bestway to work together. Schedule A Call With Us

3. Once you feel confident about everything and are ready to move forward, please click the'sign here' button below.

4. Sign in the box that pops up to make the acceptance official.

5. Once we receive notification of your acceptance, we’ll contact you shortly to sort out nextsteps and get the project rolling.

6. We’ll email you a separate copy of the signed agreement for your records.

7. An Invoice will be issued shortly after you have signed this proposal.

Top Shelf Franchising Award Winning Integrated Marketing Solution 8

Brandon KlaymanCEO and Founder

Tony KerelukeTop Shelf Franchising

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MULTI-SITE & VCITA WEBINARWe have included a webinar which gives your a deep overview of our Duda Multi-Site Platform. Thiswebinar shows how easy it is to make edits to your website yourself, how to create a morepersonalized website experience using InSite, and different website visitor reporting statistics.

View Webinar

Top Shelf Franchising Award Winning Integrated Marketing Solution 9

Click to play video in browser

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WHY DUDA ONE MULTI-SCREEN SITEPLATFORM?DudaONE is an Award Winning website platform used by over 5 million Small Business owners.DudaONE builds a responsive 3 in 1 (Desktop, Tablet, and Mobile) website and creates a personalizedand dynamic web presence without the need to invest hours of costly development time like otherplatforms. It provides an intuitive, drag and drop editor and includes an advanced analytics dashboardenabling you to see who's visiting and engaging with your website

Conscious Commerce will work with you to create an amazing website and provide ongoing trainingto ensure that you are comfortable and successful updating your website yourself.

WWebsite Examplesebsite ExamplesTake a look at some of the websites that Conscious Commerce has created. We have included a link tothe preview screen in Duda which allows you to view the experience on Desktop, Tablet, and Mobileversion.

Example #1 - Coaching/ConsultingExample #2 - AutomotiveExample #3 - Real EstateExample #4 - RecreationExample #5 - Photography

WWebsite Rebsite ReviewseviewsDid you know that Conscious Commerce has over 170 raving reviews from our customers?! Take alook at what they are saying about working with us:

"My experience with Conscious Commerce has been exceptional from start to finish. The team isprofessional, organized, creative, and went beyond our expectations. Our old website was in dire needof a "face lift" and we were missing out on too many leads. We purchased the Integrated MarketingSolution that uses Duda, vCita and Constant Contact and in less than a month have already seen anincrease in traffic, leads, and proposals sent. As market leaders ourselves it's always a pleasure towork with like-minded organizations to help support the growth and evolution of our business."Dan L., LeadFirst

"Conscious Commerce has proven to be a first class company with impeccable service. They haveworked diligently with us, creating a branding and image that we are very proud of and that fits thefeel and energy of our business overall. Their training and support has been top notch as well. Thankyou to all of you at Conscious Commerce for making this process as easy and streamlined as possiblefor us." -Rebekah C., Sundra Healing

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WHY VCITA?Empower your clients to take action! vCita prompts clients to book appointments directly throughyour website anytime, anywhere on any device. It automatically syncs with your existingcalendar-Outlook, Google, iCal and more.

vCita also allows for online payments/invoicing, document sharing, contact management, and more!

As a partner, Conscious Commerce will completely setup vCita to be used on your website, FacebookAccount, and Constant Contact email and provide coaching that will help drive immediate andsustained results.

vCita ExamplesvCita ExamplesTake a look at some of the websites using vCita that Conscious Commerce has created:

Example #1 - Coaching/Consulting

Example #2 - Healthcare

Example #3 - Real Estate

Example #4 - Accounting

Example #5 - Photography

vCita RvCita ReviewseviewsDid you know that Conscious Commerce has over 160 raving reviews from our customers?! Take alook at what they are saying about working with us:

"Conscious Commerce & Brandon Klayman recommended a solution for my new website andscheduling tool that gave results immediately. Wow booking doubled within a week! We use vCitaand Constant Contact together when sending emails plus for my website too. Thank you!" - Carell KILifestyle Solutions Inc. www.kilifestyle.ca

"Using vCita has surpassed my expectations. It has brought ease and professionalism to settingappointments. My clients appreciate they can choose a time and a service quickly that suits theirneeds. My business has grown as a result of it. As a one time skeptic I am happy to have made thechoice." - Karen E Nowak freedomreinsllc.com

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WHY CONSTANT CONTACT?Constant Contact is the leading Email Marketing platform designed to give you the tools andresources for a Small Business to grow their business. Conscious Commerce is the #1 Rated ConstantContact Partner in the World providing you with knowledge, coaching, and design to ensure that youare successful in your marketing initiatives.

Email is almost 40 times more effective than Facebook and Twitter combined in helping yourbusiness acquire new customers. (McKinsey, 2014) 66 percent of consumers have made a purchase asa result of an email marketing message. (DMA, 2013) Email outperforms direct mail with more thanfour times the return on investment. (DMA, 2013)

Constant Contact TConstant Contact Template Examplesemplate ExamplesDesigned By Conscious CommerDesigned By Conscious Commercece

Take a look at some of the Email Templates that Conscious Commerce has created for our clients:

Example #1 - Retail

Example #2 - Accounting

Example #3 - Real Estate

Example #4 - Car Dealership

Example #5 - Non Profit Association

Constant Contact RConstant Contact ReviewseviewsDid you know that Conscious Commerce has over 165 raving reviews from our customers?! Take alook at what they are saying about working with us:

"After choosing Conscious Commerce to work with our digital advertising we saw an immediateincrease in the number of email addresses captured not to mention a 3000% increase in clicks. Weare extremely happy with the services they provide and would highly recommend them for your socialadvertising needs." - Kelly and Dennis Tainsh Once Upon a Child red Deer Owner

"Again, I cannot thank you again for all of the help that Conscious Commerce, yourself, have providedus. When we first started using Constant Contact we truly were not utilizing it to its fullest potential.With both the combination of the webinars, account reviews, and the phone call I just received fromyou our company has really begun to expand on marketing at a level we never thought possible." -Hailey F. ArborCare Tree Service Ltd.

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CASE STUDYThe Car Guy AThe Car Guy ATLTLHow One Owner Found the Support He Needed to Build a Thriving Business

The Challenge

Patrick Denis, owner of The Car Guy ATL, knew he needed help with his marketing when he firstreached out to Brandon Klayman, founder of Conscious Commerce.

Having used email marketing in the past, Patrick knew that email would be a great place to start. Butit wasn't until his first consultation with Brandon that he realized just how much more he could bedoing to market his business.

"Patrick came to us for help with his monthly newsletter and we really took the time to understandwhat he was already doing and how we could help," Brandon explains. "He needed a way to stay intouch with clients and let them know his business was alive and well. We wanted to create aconsistent marketing experience that would work for his business."

The Strategy

• Knowing that his website was the first place many potential clients were finding The Car GuyATL, Brandon's team worked with Patrick to create a brand new website that looks great on amobile device.

• To capture new leads from the website, Brandon's team added a form that visitors could fill outto submit their information online.

• Brandon's team set Patrick up with a new Constant Contact account, and designed aprofessional-looking email template that fit The Car Guy ATL brand. Each month, Brandon'steam creates and sends an email newsletter to Patrick's growing client base.

The Results

Since he first started working with Brandon, Patrick has more than quadrupled the return from hismarketing investment.

He transformed his marketing strategy and now consistently attracts new leads to his business,through his redesigned site.

Best of all, Patrick has been able to put his trust in a team of professionals who take care of the workfor him, giving him more time to focus on his growing business.

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CASE STUDYSportsbrSportsbras.caas.caSportsbras.ca is a small company that is trying to change the way women shop for sports bras. Theowner, Brigitte Lessard has been selling bras since 2000 when she founded and managed the WomenSports Store with Canadian Olympic Gold Medalist, Danielle Goyette. After closing the sports store in2003, Brigitte created www.sportsbras.ca, at the request of her customers. Brigitte used Front Page asa platform to design her own website and kept in contact with her customers through emails and aregular newsletter. The website was only a part-time business at the start.

Brigitte had been collecting email addresses since 1999. In 2005 she joined Constant Contact with alist of under 2,000 active customers. Constant Contact was chosen because it was very user-friendlyand delivered a high quality newsletter.

In 2012, the owner of Sportsbras.ca met the owner of Conscious Commerce, Brandon Klayman at alive seminar offered by Constant Contact.

In early 2013 the decision was made that it was time to focus on, and seriously work to grow thebusiness. A business plan was put together and work started on making www.sportsbras.ca a websitethat offered exceptional customer service along with a very personal shopping experience - and thusit became a full time business.

The website (www.sportsbras.ca) is "supported" by a brick and mortar fitting room located in Calgary.It also has a mobile fitting room called the "BOOBMOBILE™" (fitting room designed inside a trailer) -the BOOBMOBILE™is equipped to go to any location indoor or outdoor. More fitting rooms andBOOBMOBILE™(s) are in the works for other Canadian cities.

In January 2014 Brigitte approached Conscious Commerce to redesign a new website. The websiteneeded to be visually pleasing and attractive, with professional graphics, and user-friendly to makethe experience memorable for customers - but also high tech to help streamline purchases, emailcollection and appointment booking for the owner. The website needed to be engaging, and had tonot only sell more bras but collect more emails to aid the growth of the business.

Conscious Commerce was able to achieve ALL the lofty goals set out by the owner, and it was alldone in a timely fashion at a very reasonable cost. Conscious Commerce understood the needs of thecompany and had the expertise to integrate Constant Contact to the website in the most efficient way.On Saturday, April 12, 2014 the new website launched. It was announced through Constant Contactwith a brand new professional newsletter template designed by Conscious Commerce.

By June 2014 sales started increasing! Between 2013 and 2014 SPORTSBRAS.CA saw an increase of28.12% in internet sales.

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A professionally designed Constant Contact sign-up form button was integrated on the home page toencourage customers to sign up for the Newsletter and become a VIP customer.

In early 2014 the decision was made to revamp the website to make it completely Mobile Responsive.It was discovered that an average of 63% of customers were landing on the website through a mobiledevice. A new platform and fully mobile responsive template was chosen. And the new websitere-launched in March 2015, once again using Constant Contact.

Conscious Commerce also incorporated to the website, the client engagement platform VCita forquicker response to customer needs.

ICapture was also introduced to the business to allow the company to capture even more emails attradeshows and events.

As of June 2015 the company has seen another increase of 57.34% in sales. For a total increase of106.72% in internet sales since 2013 (prior to the new website designed by Conscious Commerce).

Since the new website launch, SPORTSBRAS.CA has also seen an increase of 1255 new customers onthe Constant Contact customer sign-up, an increase of 31.18%, for a total of 5280 active customers(July 2015); all grown organically. A monthly Welcome Email is sent to every single customer withinformation about the company and everything we do, and a discount offer for becoming a VIPCustomer. This email has had an opening rate of 68.5% since January 2015!

Brigitte also started a new women's group called WOMEN TALK (www.womentalk.ca) which issponsored by SPORTSBRAS.CA and it is growing very quickly. Both of the companies are about"supporting" women and will promote one another through Constant Contact Newsletter and emails.

The company uses social media but Constant Contact was the crucial tool that kept the companyconnected to its customers for 10 years, until the owner was ready to focus on and grow the business.It will continue to be a crucial tool that will help build a very strong community of Canadian women.Constant Contact made it possible to stay connected with customers over the years, and was, andcontinues to be, a very important part of the success of the new website.

With the large increase in email contacts, a new monthly newsletter format is now in the works. Thenew format will keep customers engaged and allow for the sharing of valuable information. It willalso include articles from other related professionals and will help create a real sense of communityfor all the women involved. Constant Contact will become an even more important connective part ofthe business.

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