7/17/2019 AVT Project 11th 12th PageLIST of Figures

http://slidepdf.com/reader/full/avt-project-11th-12th-pagelist-of-figures 1/1

LIST OF FIGURES

 XI 

No. Title Page No.

1.1 Framework of the study 3

2.1 Brand Equity conceptual model 15

2.2 Brand Associations concept 17

3.1 ercenta!e of share of area under tea in ma"or #ea

 producin! countries of the world23

3.2 $ifferent areas of %usiness 3&

3.3 Brand Associations of A'# #ea 32

(.1 )oyal customers of A'# #ea in years (7

(.2 *ost purchased %rands of A'# #ea (+

(.3 *ost purchased #ea %rands (,

(.( Benefits of A'# #ea roduct o-er competitors 5&

(.5 romotional acti-ities of A'# #ea 51

(. romoters of A'# roduct 52

(.7.1 #he percei-ed quality ratin! of A'# #ea products 53

(.7.2 /uantity of purchase le-el per month 5(

(.+ Future purchase of A'# #ea roducts 55

(., Familiar factor of A'# #ea 5

(.1&.1 0atin! of A' #homas !roup 57

(.1&.2 0atin! of the ta!line tron!est #ea consistently 5+

(.1&.3 0atin! of the %rand association outh 4ndian #ea

!iants

5,

(.1&.( 0atin! of the %rand association $iscount coupons &

(.1&.5 0atin! of the %rand association A-aila%ility 1

(.1&. 0atin! of the %rand association Accepta%ility 2

(.1&.7 0atin! of the %rand association Afforda%ility 3

(.11 Brand association factors of A'# tea (

(.12 0ankin! of A'# #ea products 5

(.13 Attri%utes of A'# roduct

(.1( Brand /uality uniqueness of A'# 7

(.15 /uality !uarantee ratin! %y purchasers +

(.1 illin!ness to pay for remium of A'# roducts ,

(.17 6han!es eeded for A'# roduct 7&

(.1+6onsumer willin!ness to purchase the Brand

E8tensions of A'#

71

(.1,0ecommendation of the A'# Branded #ea products

to others

72

(.2& 6urrent -iew of A'# #ea product 73

(.21.1 #he o-erall effects of    the %rand associations of 

A'# #ea

7(

(.21.2#he o-erall influence of %rand associations of A'#

on customers9 %rand preference

75

(.22 6onsumer o-erall 0atin! of A'# #ea 7