avnet rorke data systems-sales loopv2.0c-110112
TRANSCRIPT
Introducing: Rorke Data Supports Avnet’s Vertical Market Strategy
Avnet Embedded
Avnet Embedded:
vertical markets
Areas of focus:
• Digital signage
• Interactive displays
• Video surveillance & capture
• Media & Entertainment
• Healthcare
• Oil & Gas
• Industrial Automation
• Communication
• IT Infrastructure/Data Center/Cloud
Digital Signage
Media & Entertainment
Healthcare
Oil & Gas
Industrial Automation
DataCenter
Edge devices feed…
Digital Signage
Media & Entertainment
Healthcare
Oil & Gas
Industrial Automation
DataCenter
Compute
Networking
Storage
…data center infrastructure
Digital Signage
Media & Entertainment
Healthcare
Oil & Gas
Industrial Automation
Compute
Networking
Storage
…data center infrastructure
who we are…
As an independent business unit of one
of the world’s largest global distributors
of electronic components, computer
products & embedded technologies,
what we do…
We deliver value-added, state-of-the-art
hw/sw for compute, networking &
storage products through our Galaxy-
branded solutions offering.
“To become the leading provider of IT
solutions by engaging technology
partners and IT solutions companies to
design, deliver and integrate the most
cost effective, power efficient compute,
storage, and networking solutions
available.”
Rorke Data:
vision statement
Advantages:
• Supplier agnostic
• Global footprint
• Financial strength
global
integration
Jundiai, Sao Paulo
Joinville, Santa Catarina
Shenzhen, China
Hams Hall, UK
San Jose, CA
Nogales, Mexico
agnosticapproach
“Those who take an agnostic view of technology, make implementation decisions to choose any specific solutionover another that are driven predominantly by need.”
System-level
SOFTWARE INTERFACE STORAGE
MOTHERBOARD
CHASSIS
DISPLAYS & TOUCH
Unbiased, unrivaled insight and guidance on the industry’s largest ecosystem of best-of-breed technology brands around the world to ensure your solution is planned, built and delivered -from concept to actuality - with maximum effectiveness, efficiency and ROI.
Data Center-level
Access to leading eco-system partners and alliances, allows us to choose the optimal insertion point to insure project success. Complete IT lifecycle management - from concept, to prototype, to production, through post-sales support, to lifecycle upgrades, including post-value recycling, we are positioned to deliver maximum customer value. Complete financial services solutions are available to meet all CapEx & OpEx requirements.
Rorke Data:
engagement
strategy
A typical Rorke engagement involves
discovery activity in an attempt to:
• Scope the overall project requirements
• Perform “gap analysis” on project deliverables
• Identify/engage optimal partner consortium
Upon qualification, a dedicated project
management team is assigned to work with
relevant Data Center architects to created
detailed project plans, define specific BOMs,
and interface with Integration Facilities team to
deliver project success.
product
strategy
To deliver specific solutions targeted at
the value-based IT marketplace
• Server (traditional .5U to 5U rack-mount & hyper-scale)
• Storage (storage server, JBOD & NAS)
• Networking (1GbE, 10GbE & 40GbE solutions)
product
servers
To deliver server solutions targeted at
the value-based IT marketplace
• .5U– up to 512GB DDR3 RAM
– single or dual socket
– practical rack density
• .75U (OCP)– up to 512GB DDR3 RAM
– single or dual socket
– ultimate power efficiency
• 1U– up to 768GB DDR3 RAM
– single or dual socket
– traditional configurations
• 2U– up to 1TB DDR3 RAM
– single, dual or quad socket
– enterprise or HPC configurations
• 4U/5U– up to 2TB DDR3 RAM
– up to 8 sockets
– ultimate system configurations
product
storage
To deliver storage solutions targeted at
the value-based IT marketplace
• 2U, 3U & 4U chassis options– “Plug-n-play” storage appliances
– Up to 60 drive bays
– SAS/SATA
– 2.5” or 3.5” drive support
– Redundant H/A configurations available
• Rack-level, row-level, Cloud-level configs– Tier options, based on application requirements
– Unified storage options for legacy infrastructure consolidation
– Automated provisioning and infrastructure management tools
product
networking
To deliver network solutions targeted
at the value-based IT marketplace
• 1GbE, 10GbE & 40GbE options– “Plug-n-play” network switches
– 16 to 48 port configurations
– SFP ports for expandability
• Fabric consolidation options– I/O Virtualization for legacy infrastructures
– Shared I/O for 10GbE & Fibre Channel connectivity
– “Top of rack” I/O consolidation
support
strategy
To support our solutions targeted at
the value-based IT marketplace
• Flexible support options– Same day/Next Business Day (NBD) on-site
– Same day/NBD parts replacement
– 4 Hr., on-site, 7x24 options
– On-site spares options
• Global support options– Call center w/Salesforce.com interface
– Cloud-based self-service tools
– 191 Countries supported via NBD parts delivery
– 19,693 Cities supported via NBD parts delivery
the open compute project
Launched in ‘11 from an internal FB project
• Mission:
Leverage the concept of open source to
data center hardware
• Foundation board members
• Rackspace
• Intel
• Goldman Sachs
• Arista Networks
the open compute project
Specs are published on web site
(opencompute.org)
• Innovation subcommittees:
• Data center design
• HW management
• Open Rack
• Open Vault (storage)
• I/O Virtualization
• Motherboard Design
• Certifications
the open compute project
Who Cares?
• Apple, Morgan Stanley, Fidelity,
Tencent, Baidu, Huawei, State Farm,
China Mobile, Cisco, Halliburton, BP,
Shell…
• Avnet does!
• Avnet OCP Innovation Labs
• Chandler, AZ
• Acton, MA
• Beijing, China
the open compute project
Profile:
• Sample benefits by moving to OCP:
• PUE (power usage effectiveness): 1.07 (vs. 1.5-1.9)
• WUE (water use effectiveness): .31 liters/kWH (vs. 1.0)
• 100% outside air evaporative cooling system
• CapEx reduction: 45%
General [email protected]
Prequalification & Initial EngagementTiffany Nguyen, BDM
[email protected] 408.890.0215
Strategic Engagement & Field Sales SupportEd Cassell, Director Sales
[email protected] 818.800.8517DaWane Wanek, Director ITI/OCP Solutions
[email protected] 713.589.3596
Chief TechnologistsJoel Wineland, Americas
[email protected] 210.483.0884James Hesketh, EMEA & APAC
[email protected] 210.663.7014
ITI/OCP:
contact list