avalanche zapp360 revised media kit jt2014
TRANSCRIPT
The Right-Time Mobile Ad Platform
Zapp360
First to Market Real Time Ad Messaging Platform
Ad unit is 140 characters that SCROLLS Twice in 30 sec across all Mweb and Apps in our network
Better overall user experience. Attention getting minus the annoyance of rich media
300% increase on Performance compared to Standard Mobile Ad Units
We are conditioned to read the real time scrolling ticker in News, Sports and Finance…
We are Creatures of Habit…
We are Creatures of Habit…
We are also conditioned to IGNORE standard banner ads…
We are Creatures of Habit…
*Nielsen Eyetracker Heatpattern Study, 2013
We are Creatures of Habit…
So why..?
*Zapp to Order
Zapp360 Can Also Tap To:
140 character format
In Real TIME
140 character format
In Real TIME
Targeting Capabilities
CARRIER
DEVICE
OS
DAYPART
LANGUAGE SETTINGS
RETARGETING
DEMO & AUDIENCE:CONTENT & CONTEXTBEHAVIORALPURCHASE HISTORYDEMO
GENDERAGEINCOME
LOCATION:GEO-TARGETING
DMAZIP-CODEGEO-FENCING
THIRD PARTY PARTNERS:TBD (EX. ADADVISOR, BlueKai, RETAILIGENCE, POLK, ETC…)
Key 3rd Party Integrations
The 360 Approach
John Taranto | Senior Vice President of Sales | [email protected]
Here’s how we work:
1. Determine campaign objectives, flight, targeting, and budget. Impressions are sold on a CPM or CPC structure.
2. Zapp will provide proposal and share best practices.
3. Deliver copy/assets
4. Launch
Zapp360 Campaign Report
Local Event Client - May 2014
Tap to Calendar Breakdown– New York Impressions & CTR%
Date Total Impressions Total CTR
05/17/2014 161052 2.45%
05/19/2014 163398 2.23%
05/24/2014 152585 3.36%
Grand Total 477035 2.67%
Date Total Impressions Total CTR
05/29/2014 82196 1.40%
05/30/2014 81777 1.26%
05/31/2014 22853 0.56%
Grand Total 186826 1.07%
Tap to Video Breakdown– Boston Impressions & CTR%
Hourly CTR Analysis – Tap To Calendar Campaigns
Hour Total CTR
7 1.71%
8 2.00%
9 1.72%
10 1.95%
11 1.93%
12 2.06%
13 1.88%
14 2.33%
15 2.28%
16 2.31%
17 2.57%
18 2.54%
19 2.23%
20 2.50%
Grand Total 2.13%