automotive industry research: an analysis of the key insights from the vfacts new car sales data...
DESCRIPTION
A easily digestible version of the VFACTS data, highlighting key insights and trends in the automotive industry.TRANSCRIPT
1
An Analysis of the Key Insights from the VFACTS New Car Sales
Data 2012
2
Topline Findings There were 1.112m new vehicles sold in 2012, up from 1.008m in 2011.
The number of new vehicles that hit the road increased by 104k year on year, representing a 10.3% increase.
The passenger segment is still the largest segment, representing 52% of volume. The number of new passenger vehicles rose by a modest 3% in 2012.
The fastest growing segment is in SUVs/4WDs, with volumes up 25% increase in 2012. Growth in Ute sales was also strong, at 14%
The only segment to show a decline in numbers was Commercial Vans, with volumes down by 1%.
The growth in the new car sales has been fueled by private and business buyers, up 13% and 11% respectively.
Government purchases of new vehicles was down 12% year on year. Government sales now represent just 5.4% of new cars being sold.
Petrol powered vehicles represent 68% of new car sales, and diesels 30%. While purchases of Hybrid, LPG and Electric vehicles represents only a
small portion of sales, growth among these sectors is particularly strong.
3
Passenger
SUV
Utes
Heavy Commercial
Vans
Buses
-10,000 10,000 30,000 50,000 70,000
17,541
61,689
21,740
2,789
-240
76
Change in Volume by Segment
(2012 v 2011)
New Car Sales by Segment
Source: VFACTS New Vehicle Sales, December 2012
Passenger51.9%
SUV27.5%
Utes15.6%
Heavy Commercial
2.8%
Vans1.9%
Buses0.3%
2012 Vehicle Sales Share
↑3.1%
↑25.3%
↑14.3%
↑9.9%
↓1.1%
↑2.0%
4
Private
Business
Government
Rental
-30,000 20,000 70,000
61,834
42,111
-7,135
3,996
Change in Volume(2012 v 2011)
New Car Sales by Buyer Type
Source: VFACTS New Vehicle Sales, December 2012
↑12.9%
↑10.8%
↑7.4%
↓12.3%
Private50.0%
Business39.9%
Government5.4%
Rental4.7%
2012 Vehicle Sales Share
5
Petrol
Diesel
Hybrid
LPG
Electric
0 20,000 40,000 60,000 80,000
31,855
60,964
5,099
2,684
204
Change in Volume(2012 v 2011)
New Car Sales by Fuel Type
Source: VFACTS New Vehicle Sales, December 2012
Petrol67.9%
Diesel30.3%
Hybrid1.3%LPG
0.5%Electric0.02%
2012 Vehicle Sales Share
↑4.5%
↑22.9%
↑57.8%
↑87.1%
↑416.3%
6
Fuel Preferences by Segment
Source: VFACTS New Vehicle Sales, December 2012
Petrol
Diesel
Hybrid
LPG
Electric
-100% -80% -60% -40% -20% 0% 20% 40% 60% 80% 100%
57%
36%
44%
13%
19%
43%
64%
56%
87%
81%
Share of Volume Private v Non-Private
↑15%
↑2%
↑2%
↑3%
↑4%
7
Passenger Market Findings In total, almost 577k new passenger vehicles were sold in 2012, up from
559k in 2011, representing a 3.7% increase. The two largest segments - the light and small passenger segments –
posted modest growth. The continued decline in demand for large passenger cars is offset by
strong growth in the medium passenger segment.
The top 10 manufacturers account for 84% of passenger vehicles sold in 2012.
The top 20 manufacturers account for 98% of volume, leaving 25 brands representing just 1.8% of volume
Of the mainstream brands, Toyota has the largest volume, sold more than 100k passenger vehicles in 2012. They are followed by Holden and Hyundai.
Of the luxury brands, Mercedes Benz sold almost 15k passenger vehicles in 2012, making it the 12th largest manufacturer by volume. They are followed by BMW in 14th and Audi in 15th.
The brands with the largest increases in volume (by percentage) were Chrysler, Honda, Kia, Toyota and Citroen.
The brands with the largest drops in volume (by percentage) were Proton, Volvo, Mitsubishi, Dodge and Alfa Romeo.
8
Passenger Market By Subsegment
Source: VFACTS New Vehicle Sales, December 2012
% Change in Volume
↑4.1%↓7.0%↑3.3%↑2.8%
↑18.6%↑5.0%
↓20.4%↓1.0%
↑18.3%↓27.8%
2012 Volume
Light < $25KLight > $25KSmall < $40KSmall > $40K
Medium < $60KMedium > $60K
Large < $70KLarge > $70K
Upper Large < $100KUpper Large > $100KPeople Movers < $55KPeople Movers > $55k
Sports < $80KSports > $80K
Sports > $200K0 50,000 100,000 150,000 200,000 250,000
135,2972,309
241,15411,013
68,84718,827
58,4004,6962,666569
10,6251,015
15,8304,564
1,043
↑6.9%↓13.5%↑91.6%↑16.0%↑19.2%Overall ↑3.1%
9
Passenger Market Share
Source: VFACTS New Vehicle Sales, December 2012
% Change in Volume
Toyota – ↑21.9%Holden – ↓16.1%Hyundai – ↑7.7%Mazda – ↑5.1%Ford – ↓4.5%
Volkswagen – ↑12.4%Honda – ↑27.6%
Kia – ↑25.3%Suzuki – ↓4.2%
Mitsubishi – ↓20.0%
Toyota17.6%
Holden13.0%
Hyundai12.0%
Mazda11.9%
Ford8.4%
VW6.1%Honda
5.4%Kia
4.0%
Suzuki3.3%
Mitsubishi2.7%
Others15.7%
Market Share
10
Passenger Market – Winners and Losers
Chrysler
Honda
Kia
Toyota
Citroen
Jaguar
Volkswagen
BMW
Renault
Hyundai
0% 25% 50% 75% 100% 125% 150%
134%
28%
25%
22%
16%
13%
12%
12%
11%
8%
Largest Increases in Volume
(Year on Year % Change)
Source: VFACTS New Vehicle Sales, December 2012
Proton
Volvo Car
Mitsubishi
DodgeAlfa
RomeoHolden
Peugeot
Skoda
Audi
Subaru
0% 25% 50%
25%
23%
20%
19%
17%
16%
15%
14%
13%
13%
Largest Decreases in Volume
(Year on Year % Change)
11
SUV Market Findings In total, 305k new SUVs were sold in 2012, up from 224k in 2011,
representing a strong increase of 25.3%. Of the 8 subsegments of the SUV market, 7 posted growth in excess of
10%, with the Upper Large SUVs (worth >$100k) posting a 8% decrease.
Growth was driven by a surge in demand for Small SUVs worth less than $40k, with a 55% increase in volume year on year.
The top 10 manufacturers account for 81% of SUVs sold in 2012, similar to the passenger market. The top 12 manufacturers in this segment all increased the volume of SUVs sold in 2012.
Toyota leads the category, selling almost 59k SUVs in 2012. They are followed by Nissan, Subaru and Mitsubishi – all brands that posted decreased volumes in the passenger market.
Of the luxury brands, Land Rover was the 11th largest manufacturer, selling almost 8,000 SUVs. BMW and Audi follow with approximately 7,000 and 5,500 SUVs sold.
The fastest growing manufacturers (by percentage) in the SUV segment are Peugeot, Jeep, Renault, Mazda, Skoda and Subaru.
The brands with the largest drops in volume (by percentage) were Dodge, Chery, Honda, BMW and Ssangyong.
12
SUV Small < $40K
SUV Small > $40k
SUV Medium < $60K
SUV Medium > $60K
SUV Large < $70K
SUV Large > $70K
SUV Upper Large < $100K
SUV Upper Large > $100k
0 50,000 100,000 150,000
57,231
3,452
99,183
10,861
102,883
17,480
14,036
699
SUV Market By Subsegment
Source: VFACTS New Vehicle Sales, December 2012
% Change in Volume
↑55.3%
↑28.1%
↑20.4%
↑ 38.2%
↑20.2%
2012 Volume
↑11.5%
↑13.8%
↓ 7.8%
Overall ↑25.3%
13
SUV Market Share
Source: VFACTS New Vehicle Sales, December 2012
% Change in Volume
Toyota – ↑25.9%Nissan – ↑ 28.1%Subaru – ↑42.7%
Mitsubishi – ↑2.6%Mazda – ↑ 74.0%
Holden – ↑23.3%Jeep – ↑108.3%
Ford – ↑1.9%Hyundai – ↑2.0%
Volkswagen – ↑26.4%
Toyota19.2%
Nissan12.2% Subaru
8.9%
Mitsubishi7.8%
Mazda7.7%
Holden6.1%
Jeep5.9%Ford
5.5%
Hyundai5.3%
Volkswagen2.9%
Others18.5%
Market Share
14
SUV Market – Winners and Losers
Peugeot
Jeep
Renault
Mazda
Skoda
Subaru
Land Rover
Audi
Nissan
Suzuki
0% 25% 50% 75% 100% 125% 150%
121%
108%
88%
74%
48%
43%
37%
34%
28%
26%
Largest Increases in Volume
(Year on Year % Change)
Source: VFACTS New Vehicle Sales, December 2012
Dodge
Chery
Honda
BMW
Ssangyong
0% 25% 50% 75% 100%
56%
48%
18%
4%
0.3%
Largest Decreases in Volume
(Year on Year % Change)
15
Light Commercial Market Findings
Just over 198k new light commercial vehicles were sold in 2012. Growth in the segment was 12.2% year on year, topping the 177k light commercial vehicles sold in 2011.
The market consisted of 174k Utes, 21k Vans, and almost 4k Buses
Growth in the light commercial segment was driven by a surge in demand for Utes, particularly 4x4s, which increased 24.7% in 2012.
The number of Vans sold fell by 1%, while sales for Buses increased 2% in 2012.
Toyota leads the category, selling 58k light commercial vehicles in 2012. Nissan and Ford follow, with both manufacturers posting increases in
volumes Of the top 10 manufacturers in the segment, only Holden and Hyundai
sold fewer light commercial vehicles in 2012.
The fastest growing manufacturers (by percentage) in the light commercial segment are Volkswagen, Suzuki, Renault, Great Wall, Mazda and Isuzu.
The brands with the largest drops in volume (by percentage) were Kia, Proton, Peugeot, Land Rover and Hyundai.
16
Workhorse / Utes 4x2
Workhorse / Utes 4x4
Vans <= 2.5t
Vans 2.5-3.5t
Light Buses < 20 Seats
Light Buses 20+ Seats
0 50,000 100,000 150,000
49,233
124,536
3,316
17,360
2,886
971
Light Commercial Market By Subsegment
Source: VFACTS New Vehicle Sales, December 2012
% Change in Volume
↓ 5.6%
↑24.7%
↑ 4.6%
↓ 2.2%
2012 Volume
↓ 7.6%
↑ 14.6%
Overall ↑12.2%
17
Light Commercial Market Share
Source: VFACTS New Vehicle Sales, December 2012
% Change in Volume
Toyota – ↑12.1%Nissan – ↑ 18.2%
Ford – ↑8.5%Holden – ↓2.7%
Mitsubishi – ↑ 6.2%Mazda – ↑22.8%
Volkswagen – ↑64.9%Isuzu – ↑21.7%
Great Wall – ↑34.8%Hyundai – ↓11.4%
Toyota29.2%
Nissan13.8%
Ford12.7%
Holden10.7%
Mitsubishi9.6%
Mazda6.0%
Volkswagen5.1%
Isuzu 3.9%
Great Wall3.8%
Hyundai3.0%
Others2.2%
Market Share
18
Light Commercial Market – Winners and Losers
Volkswagen
Suzuki
Renault
Great Wall
Mazda
Isuzu
0% 25% 50% 75% 100%
65%
62%
44%
35%
23%
22%
Largest Increases in Volume
(Year on Year % Change)
Source: VFACTS New Vehicle Sales, December 2012
Kia
Proton
Peugeot
Land Rover
Hyundai
Fiat
0% 25% 50% 75% 100%
71%
62%
18%
12%
11%
3%
Largest Decreases in Volume
(Year on Year % Change)
19
Heavy Commercial Market Findings
More than 31k new Heavy Commercial vehicles were purchased in 2012. Volumes rose by almost 2,800 trucks, representing a 9.9% increase in sales year on year.
The total number of large trucks (with GVM of 15 tonnes or more) grew by 20.4%, with almost 12k sold in 2012.
Midsize trucks (GVM of 7.5-15 tonnes) posted growth of 11.9% year on year.
While smaller trucks, with GVM of 3.5-7.5 tonnes represent the majority of volume, the number of these trucks sold was essentially unchanged from 2011.
Isuzu sold the largest number of heavy commercial vehicles, capturing 23% of the market.
Hino and Kenworth both place in the top 5 manufacturers, with both increasing volumes considerably, with growth of 26.5% and 33.6% respectively.
Mercedes Benz and Mitsubishi also appear in the top 5, but both manufacturers sold fewer trucks in 2012 than in 2011.
The fastest growing manufacturers (by percentage) in the Heavy Commercial segment are Renault, Caterpillar, Daf, Volkswagen, Man and Kenworth.
The brands with the largest drops in volume (by percentage) were Ford, Hyundai Trucks, Nissan UD, Fiat and Mitsubishi.
20
Trucks 3,501-7,500 kgs
Trucks 7,501-15,000 kgs
Trucks 15,001 kgs + Over
0 10,000 20,000 30,000
12,696
6,599
11,755
Heavy Commercial Market By Subsegment
Source: VFACTS New Vehicle Sales, December 2012
% Change in Volume
↑ 0.8%
2012 Volume
↑ 11.9%
↑ 20.4%
Overall ↑9.9%
21
Heavy Commercial Market Share
Source: VFACTS New Vehicle Sales, December 2012
% Change in Volume
Isuzu – ↑8.7%Hino – ↑ 26.5%
Mercedes-Benz – ↓1.8%Mitsubishi – ↓9.8%
Kenworth – ↑ 33.6%Iveco – ↑23.5%Volvo – ↑11.2%Western Star –
↑14.8%Mack– ↑16.1%Volkswagen –
↑78.7%
Isuzu22.5%
Hino13.2%
Mercedes9.9%
Mitsubishi9.1%
Kenworth7.4%Iveco
6.5%Volvo 4.2%
WesternStar3.1%
Mack3.0%
Volkswagen2.6%
Others18.3%
Market Share
22
Heavy Commercial Market – Winners and Losers
Renault
Caterpillar
Daf
Volkswagen
Man
Kenworth
0% 100% 200% 300%
532%
98%
89%
79%
60%
34%
Largest Increases in Volume
(Year on Year % Change)
Source: VFACTS New Vehicle Sales, December 2012
Ford
Hyundai Trucks
Nissan UD
Fiat
Mitsubishi
0% 50% 100%
77%
52%
16%
10%
10%
Largest Decreases in Volume
(Year on Year % Change)≈
23
Like what you have read? Download your copy of our other free automotive market research reports:
Commercial Vans Insights
Automotive Finance Insights