How to Create a Content OutlineYou’ve done your research and determined that Autodemo is the best choice for building your demo. Now it’s our turn to show you why we’re the experts. The first step to creating an effective, results-driven demo is to determine the type of demo you want and then define your content by creating a content outline.

Follow us:

How do you decide what type of demo you want to create?

• Before beginning the content outline, you should decide how you are going to organize your demo, either product-focused or scenario-focused.

Product-Focused

• This approach showcases specific product features or differentiators. We recommend you choose your software’s WOW factors and showcase them.

Scenario-Focused

• This approach uses a storyline and mirrors a hypothetical business situation involving your product. It requires more upfront planning to define a logical flow and create scenario-specific screen content.

What is a content outline?

• A content outline is a sequential list of the software features you want covered in the demo. It’s also helpful to include the length of time you want devoted to each section. Your content outline is basically the storyboard you’ll use during the capture session. The capture session is where you walk us through your product or product feature screen-by-screen to show us the visuals you want used in your demo.

Why do we need it?

• We use content outlines as roadmaps for our producers and writers to create the most compelling script for your demo. You use the content outline to get buy-in from all of your stakeholders.

Who should create your content outline?

• The best person to write the content out- line is someone who knows your product and understands how best to position it to your target audience. It is important that the person who creates the content outline is also involved in the capture session.

Important guidelines:

• Keep the length of your software demo between 4 and 6 minutes. After 6 minutes, your users will often lose interest.

• The best person to create your content outline and present your product during the capture session is someone who knows your product intimately and is comfortable talking about its benefits.

Important guidelines:• Create multiple demo

modules if there is a lot of content and/or you need to speak to multiple audiences.

• It’s critical that you walk through the intended demo material before the capture session to ensure that what you show on the screen is what you want to include in the final demo.

Connect with AUTODEMO!Autodemo is the leading developer of software and website demos. Founded in 1998 by JC Stites, Autodemo's focus and passion for creating compelling demos has attracted many of the world's best companies. Autodemo's broad demo solution includes sales tools for software companies and website tutorials for popular websites. Every day, Autodemo's expertise is on display on desktops, tablets and smart phones around the globe.

p: 502.581.1300e: info@autodemo.com http://www.Autodemo.com

The Autodemo Blog