Authority Intros

How to Introduce Yourself So They See You as The Expert You REALLY Are

Psychological Hooks + Your Unique Magic = A Killer Authority Intro

I value your time like I value the last

piece of candy in the house

• My intro & not-so-exciting life story - 3 minutes

• Meat & Potatoes 25 minutes

• Where to go from here- 5 minutes

• Q&A- 10 minutes

My 9 Month Journey

And also Ramit Sethi….

3 Truths & a Lie

• I once forgot my newborn in a restaurant

• I am a black belt in karate

• My husband thinks I post naked pictures of myself

on the internet

• Mosquitos don’t bite me..ever!

Meat & Potatoes

Baby!

Psychological Hooks + Your Unique Magic =

A Killer Authority Intro

The Back-Bone Concept

Persuasion isn’t something one person does to the other. It is what one person does to herself as an

internal response to things she is exposed to.

Also, buying isn’t a rational decision…no sir no!

Let’s Talk About Intros

• An intro should sell you before you make the offer

• An intro should get your prospect excited and a little

awed at your talent & authority

• An intro should prime them for the next step and

urges them to take that next step

And an intro is how people talk about you behind your back…It’s your face when you don’t have a face

Problem with Most Intros

• Too long

• Too short

• Too generic

• Not prompting an action

• Using the same bio & intro every where

Must Haves for Authority Intros

(3 Psychological Hooks Every Bio Needs)

• What is Your Unique Authority

Quotient (UAQ)?

• Why Should They Care?

• What are Your Reasons to Believe?

What is Your Unique Authority

Quotient (UAQ)?

• Personality

• Method or process you use

• Authority by association

• Background or story

• Qualification

Why Should They Care?

• Are you calling to them?

• Are you calling to their problem?

• Do you see them?....REALLY see them?

What are Your Reasons to Believe?

• Qualifications

• Experience

• Passion

How to craft an authority

introduction for a free client call

• I am

• I do

• For YOU (define them)

• Through

• Here’s why me and no one else

• Tell me all about YOU

Purpose: Like you & see you as being on their side (1-1 rapport)

How to craft an authority

introduction for a free client call

• I am a Persuasion Strategist

• I work with tiny businesses (less than 300k in revenue) to help them make more money

• By using psychology of persuasion in their communications, on their websites and in their client dealings

• I have worked with 750 clients

• I have been featured in Forbes

• I have worked with companies like Unilever, Pepsi Cola & Ernst & young international

How to craft an authority

introduction for webinars

• Authority Intro Similar to Free Call

• Get Them to Like & Trust You

• Get Them to See You as a Problem Solver

Purpose: Like you & see you as an authority & a problem solver

How to craft an authority

introduction for webinars

• Authority Intro Similar to Free Call- Limit to 60 seconds

• Get Them to Like & Trust You – Limit to 2 Minutes

• Personal secret

• Embarrassing story

• Fun trivia about you

• Use Ice Breakers

• Share but don’t flaunt

Sprinkle your UAQs through out the webinar

How to write a kickass author

blurb or guest author bio

• Define the pain point of your ideal buyer and

ask a question that brings it to the surface.

• Introduce yourself as the miracle cure to that

pain point (the more specific the better)

• Link to your most relevant optin offer

Purpose: Get them so intrigued & excited that they click over to your site

How to write a kickass author

blurb or guest author bio

• Define the pain point of your ideal buyer and

ask a question that brings it to the surface.

• Introduce yourself as the miracle cure to that

pain point (the more specific the better)

• Link to your most relevant optin offer

Purpose: Get them so intrigued & excited that they click over to your site

How to write a kickass author

blurb or guest author bio

You know that feeling when it seems like you are digging a

never-ending hole with no end in sight and holding on to

that shitty client because that’s the only one you have?

I am Simon and I help newbie entrepreneurs get better (and

nicer) clients and make bucket loads of money and I do it

with a smattering of humor and tough love!

Check out my Get Nicer Clients Cheat Sheet that shows you

10 steps you can take right now to ditch the nasty and

embrace the nice.

Where to Go From here

The Persuasion Hacks Lab

This Is Your Chance To Own My Most Treasured

Collection of Marketing Checklists, Templates,

Cheat Sheets and Swipe Files

But What Is It?

The ultimate shortcut to

mastering buyer psychology and

making bucket loads of cash by

dominating minds, hearts and

wallets of your buyers.

No More Wondering

Stuck with how to approach a client for referrals? Just copy the script and see the leads glide

through like a ballerina on roller-skates.

Wondering how power houses like Ramit Sethi & Marie Forleo persuade millions to buy from

them? Go through the Hot Shit Webinar where I uncover their secrets and get actionable insights

you can use in your own business.

Want to put together a Facebook ad? Open the Grandaddy of Facebook ads training and create an

ad that hooks, pulls & convert in less than 60 minutes

Worried about people unsubscribing from your list like you tried to sell them a shady lottery

ticket? Follow the 5 steps and see the numbers go down…to negligible!