Author Marketing10 Steps to Successful Online Book Promotion

Congratulations!

You’ve published your book.

Now what?

The Internet is an easy and affordable way to promote your book.

Here’s how…

Step 1: Create Your Brand

Just like any small business, your author name is your brand.

Choose your brand carefully (your name or a pseudonym).

Choose text and colors that fit with the image you want to project.

Be sure your brand truly represents you personally and the image you want to project on the cover of your books.

Step 2: Find Your Home Online

Once you have designed your brand image, you need a place to continually grow that image and continue building your brand.

How to choose the best type of web presence?

Determine what kind of web presence will make you feel the most comfortable promoting: A website, blog, Facebook Page, Twitter profile, or an Instagram site are all options.

Note: Be sure whatever web presence you create has some kind of email capture form.

Step 3: Connect with Your Audience

• Form a relationship with potential readers through social media.

• Pick the social networks you feel most comfortable using.

• Post interesting facts, humor, and any personal information you feel comfortable sharing. Intersperse this with book promotion.

• Use creative ways to capture the interest of your audience, like creating a social media account for one of your more interesting characters.

• The most important part of connecting is to post consistently and RESPOND to your readers’ comments, tweets, or likes.

Step 4: Build a Mailing List

Collect emails:

• On your blog or website.

Send emails:

• With book updates, fun information, and links to your blog.

CAUTION: Be sure to avoid email marketing pitfalls:

• Don’t spam (Respect unsubscribe requests).

• Don’t send too many emails.

• Avoid too much personal promotion.

Step 5: Run an Ebook Promotion

• Run a limited promotion where you offer your book for free. This will increase your book’s ranking on Amazon as well as get more reviews.

• Use some free promotion sites like ReadFree.ly to help spread the word about your promotion.

• Share the information through your own distribution channelslike social media and your personal website.

• This could also be another great way to grow your mailing lists.

Step 6: Use Content Marketing

• Create content, such as a blog, to continually attract more potential readers to your web presence.

• What are some examples of content?• Blogs

• Images with quotes (from your book or other authors)

• Graphics relating to your book

• Create an inforgraphic about a theme in your book

• The list is only limited by your imagination!

• Share your content through the distribution channels we’ve created in previous steps, such as social media and mailing lists.

Step 7: Partner with other Authors

What are ways you could partner with other authors?

• Write a short story together or a compilation of short stories.

• Guest blog and invite other authors to guest blog.

• Offer to promote one-another’s books to your email subscribers.

• Interact with other authors on their social media sites and they will likely reciprocate to boost engagement.

Cross-promotion is a great way to gain a larger audience very quickly.

Step 8: Try Paid Marketing

The Internet offers a variety of affordable advertising options.

• You could purchase leads (a list of people who are interested in buying books like yours).

• Create an Adwords (or other Pay Per Click alternative) account to send people to your email sign up or your book sale page.

• Use Facebook Promotions or another social media paid marketing tool to try and build your author brand or sell your book.

The benefit of these paid marketing techniques is that you can carefully control your budget, and have as much control over the ads as you’d like.

Step 9: Connect Digital to Physical Marketing

Make sure you advertise your face-to-face promotions, like book signings, through your online presence.

Alternatively, include the URL of your web presence on your print advertising, such as on banners at book events.

Step 10: Keep on Promoting

Never give up! No matter how discouraged you might feel, keep blogging, posting, emailing, and scheduling those promotional events.

“The best thing an author can do to promote their book is to write another one.”

Keep writing!

Ready to get promoting?

FranticFroggy.com is a marketing system just for authors. It has all the tools you need for Steps 1 – 10!

Website, blog, social media sharing, email marketing, contact manager, form capture, and more!

Visit www.franticfroggy.com to learn more!

You’ve got a great book…

…FranticFroggy wants to help you promote it