10 Steps to a Successful Vlogby Trudy Susan aka 4cHairChick

Step 1: Ask yourself Are You Vlogging for Business or pleasure?

Top 1000 YouTubers

• Average $23,000/month in revenue

• Over 1 Million YouTubers earn ad revenue from YouTube

• Average Top 1000 channel generates 44,000 social interactions a week

Research by Open Slate (2012)

STEP 2: BE CLEAR ON WHO YOU ARE TALKING TO

You Can’t Target Everyone

• Everyone’s situation is different

• Sell me flowers example

• Figure out who you serve best

• Create an avatar

STEP 3: Figure Out Your SpinBe the purple spot on a the white dress with black polka dots

YouTube Statistics• 6 billion hours of video are watched each

month on YouTube

• More than 1 billion unique visits occur each month

• 70% of YouTube traffic comes from outside the united states

• Approx. 4 million hours of video are uploaded to YouTube each month

Source: YouTube Press Portal

4 Categories

• Education

• Entertainment

• Reports

• Socializing

STEP 4: DIVERSIFYYOU DO NOT OWN GOOGLE

FACTOIDS

• Google has killed over 20 products since May 2007

• YouTube is the NOT the only video sharing website (Instagram, vimeo, dailymotion, keek etc.)

STEP 5: Put Your Best Foot ForwardBuilding your brand

Establish Your Own Brand

• Purchase a domain (NameCheap)

• Pick a username (NameChk.com)

• Signature profile picture (Dfinney Photo)

• Invest in a header image (Tina & Tico or Pink Dragon Designs)

• Domain re-direct (host gator)

• Google has killed over 20 products since May 2007

STEP 6: MAKE IT EASYFOR OTHERS TO FIND YOU

Leverage What You Have

• Make your website URL prominent

• Repeat your contact info during videos

• Create an email signature

• Re-tweet and repost

STEP 7: Set Audience Expectations

Communicating Clearly

• There WILL be cursing

• Post videos sporadically

• Disclaimers - I’m not an expert, but...

STEP 8: Schedule Time

You Are A Content Creator

• Collect topic ideas

• Leverage holidays

• Buy a physical calendar

STEP 9: Treat It Like A Business

Be Legit

• Set goals

• Set up google ad sense

• Consider formulating an LLC

• Collect analytics

STEP 10 - Shake Hands

TMDTOTI Syndrome

• Go to meet-ups

• Attend conferences

• Leverage EventBrite

THE END10 Steps to a Successful Vlog

by Trudy Susan aka 4cHairChick