authenticity nascumc 07-10
DESCRIPTION
Jeff's and Trent's presentation on AuthenticityTRANSCRIPT
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
The Perfect Storm
1 2nd cohort Millennials
2 Shift from Boomer to Xer parent
3 ldquoGreat Recessionrdquo
There is no Magic Bullet
Authenticity
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
Authenticity
ldquoKeeping it Realrdquo
64Believe Advertising is ldquoDishonestrdquo or ldquoUnrealisticrdquo
Consumers 18-65 years old Ad Age 2009
90Trust Word-of-Mouth vs Traditional Advertising
Consumers 18-65 years old Ad Age 2009
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Visit the Tagline Repository
ldquoAverage students thrive hererdquo
Authenticity made simple
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
The Perfect Storm
1 2nd cohort Millennials
2 Shift from Boomer to Xer parent
3 ldquoGreat Recessionrdquo
There is no Magic Bullet
Authenticity
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
Authenticity
ldquoKeeping it Realrdquo
64Believe Advertising is ldquoDishonestrdquo or ldquoUnrealisticrdquo
Consumers 18-65 years old Ad Age 2009
90Trust Word-of-Mouth vs Traditional Advertising
Consumers 18-65 years old Ad Age 2009
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Visit the Tagline Repository
ldquoAverage students thrive hererdquo
Authenticity made simple
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
1 2nd cohort Millennials
2 Shift from Boomer to Xer parent
3 ldquoGreat Recessionrdquo
There is no Magic Bullet
Authenticity
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
Authenticity
ldquoKeeping it Realrdquo
64Believe Advertising is ldquoDishonestrdquo or ldquoUnrealisticrdquo
Consumers 18-65 years old Ad Age 2009
90Trust Word-of-Mouth vs Traditional Advertising
Consumers 18-65 years old Ad Age 2009
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Visit the Tagline Repository
ldquoAverage students thrive hererdquo
Authenticity made simple
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
There is no Magic Bullet
Authenticity
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
Authenticity
ldquoKeeping it Realrdquo
64Believe Advertising is ldquoDishonestrdquo or ldquoUnrealisticrdquo
Consumers 18-65 years old Ad Age 2009
90Trust Word-of-Mouth vs Traditional Advertising
Consumers 18-65 years old Ad Age 2009
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Visit the Tagline Repository
ldquoAverage students thrive hererdquo
Authenticity made simple
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
Authenticity
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
Authenticity
ldquoKeeping it Realrdquo
64Believe Advertising is ldquoDishonestrdquo or ldquoUnrealisticrdquo
Consumers 18-65 years old Ad Age 2009
90Trust Word-of-Mouth vs Traditional Advertising
Consumers 18-65 years old Ad Age 2009
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Visit the Tagline Repository
ldquoAverage students thrive hererdquo
Authenticity made simple
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
Authenticity
ldquoWe are searching to get agrip on what counts for
people in their personal and business livesrdquo
Pine and Gilmorersquos website
Authenticity
ldquoKeeping it Realrdquo
64Believe Advertising is ldquoDishonestrdquo or ldquoUnrealisticrdquo
Consumers 18-65 years old Ad Age 2009
90Trust Word-of-Mouth vs Traditional Advertising
Consumers 18-65 years old Ad Age 2009
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Visit the Tagline Repository
ldquoAverage students thrive hererdquo
Authenticity made simple
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
Authenticity
ldquoKeeping it Realrdquo
64Believe Advertising is ldquoDishonestrdquo or ldquoUnrealisticrdquo
Consumers 18-65 years old Ad Age 2009
90Trust Word-of-Mouth vs Traditional Advertising
Consumers 18-65 years old Ad Age 2009
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Visit the Tagline Repository
ldquoAverage students thrive hererdquo
Authenticity made simple
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
64Believe Advertising is ldquoDishonestrdquo or ldquoUnrealisticrdquo
Consumers 18-65 years old Ad Age 2009
90Trust Word-of-Mouth vs Traditional Advertising
Consumers 18-65 years old Ad Age 2009
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Visit the Tagline Repository
ldquoAverage students thrive hererdquo
Authenticity made simple
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
90Trust Word-of-Mouth vs Traditional Advertising
Consumers 18-65 years old Ad Age 2009
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Visit the Tagline Repository
ldquoAverage students thrive hererdquo
Authenticity made simple
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
Brands are Mirrors
Branding only works when itrsquos authentic We purchase on the basis of conforming to self-image
ldquoI visited and it felt rightrdquo
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Visit the Tagline Repository
ldquoAverage students thrive hererdquo
Authenticity made simple
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
ldquoI visited and it felt rightrdquo
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Visit the Tagline Repository
ldquoAverage students thrive hererdquo
Authenticity made simple
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
AvailabilityCost
QualityAuthenticity
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Visit the Tagline Repository
ldquoAverage students thrive hererdquo
Authenticity made simple
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
1980rsquos1990rsquos2010rsquos
Marketing
Branding
Authenticity
History of Higher Education Recruiting Trends
Visit the Tagline Repository
ldquoAverage students thrive hererdquo
Authenticity made simple
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
Visit the Tagline Repository
ldquoAverage students thrive hererdquo
Authenticity made simple
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
ldquoAverage students thrive hererdquo
Authenticity made simple
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
Authenticity made simple
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
Irsquom an OK lover but afterwards I like to snuggle and talk Me too
AUTHENTICITY
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
AuthenticityThe new consumer demand
ldquoAmerica has toxic levelsof inauthenticity
Time Magazine Report
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
InauthenticityThat is the fundamental problem with advertising itrsquos a phoniness
generating machine
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
InauthenticityThe easiest way to be perceived as phony is to advertise things
you are not
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
10Ten Steps towardsrendering
authenticity
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
1 Cut through the Clutter3000-5000 marketing messages a day
Watch The Persuaders
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
2 Know who you areDonrsquot try to be all things to all people
The Ohio State University
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
3 Say who you aredeclare somethingDraw a line in the sand
Baylor University
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
3 Say who you aredeclare somethingDraw a line in the sand
2011 Jeep Grand Cherokee
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
4 Keep it real
SACAC 2008 Survey of 200+ high school seniors
ldquoI believe that imperfections show character Thats what I was looking for
in a college A school that seemingly has no flaws during a one hour
information session (and tour) not only stands out negatively
but it comes off as bland and ordinaryrdquo
Read the complete survey results Password sacac
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
ldquoMost colleges gave too much of a glossy image of themselves The end result is that they all come to look
inherently the samerdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
ldquoWhen schools over advertise there must be
something wrongrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
ldquoBe real honest and straightforwardrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
ldquoBulk and mass-mailing are offensive Personalize -
itrsquos about me not yourdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
ldquoYou look desperate for a date - chill outrdquo
ldquoYoursquore hurting by flirting so muchrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
ldquoIf Irsquom not a candidate leave me alonerdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
5 Reroute beyond the Presidential Parade of Favorites
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
6 If yoursquore afraid to say it say it
Dominos Turnaround
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
6 If yoursquore afraid to show it show itShow those things specific to your studentsrsquo experiences
-what are those small areas of campus that matter
-whatrsquos your studentsrsquo favorite placesspaces on campus
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
7 Hop on the Cluetrain (talk with not at)Markets are conversations
Markets consist of human beings not demographic sectorsConversations among human beings sound human
They are conducted in a human voice
University of Texas American University
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
8 Champion stories (not statistics)
ldquoI am a man and men are animals who tell storiesrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
8 Champion stories (not statistics)
St Edwardrsquos University
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
9 If we help create it itrsquos more authentic to us
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
Hendrix College
University of Louisville
9 If we help create it itrsquos more authentic to us
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
10 Connect with best fit students
Hendrix College
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
Authenticity starts with the campus visit(FYI - more visitors doesnrsquot increase yield)
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
ldquoI visited and it felt rightrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
Itrsquos all about the experience
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
Authentic experiences
SFO Article The college visit - does it do any good Read Jeffs blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
ldquoIt felt rightrdquo
LA Times Article On vacation -- at a college campus Read Trentrsquos blog post
But most college tour scripts are numbingly similar and information is not really the point Students and their families are looking for the ineffable moment when through some alchemy of atmosphere setting or vibe they suddenly know this is the place for them
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
Campus Visit in Record rsquos
In Step with tradition Campus Tours thriving
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
Itrsquos all about the experience
Read the New York Times Article
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
Remember ldquoThe experience is the marketingrdquo
Arts amp Science Group Student Poll 2004
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
The experience is higher education marketing
Eduventures 2007 Survey of 7867 High school junior and seniorsReported in The Chronicle of Higher Education ldquoProspective Students Rely on Campus Visits and Web Sites to Learn About Colleges Report Saysrdquo
- 84 use the web most heavily in researching colleges- 71 say the campus visit is the most trusted source of information
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
ldquoEffectivenessrdquo
Noel-Levitz 2009
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
RenderingAuthenticity
ldquoStop saying what your offerings are through advertising and start creating places--permanent or temporary physical or virtual
fee-based or free--where people can experience what those offerings as well as your enterprise actually arerdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
Access Session PDF1 wwwtargetxcom slideshare
2 wwwtargetxcomithink(our iThink blog)
3 kallaytargetxcomgilberttargetxcom
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo
The Wesley Brothers Embraced Authenticity -
Your Institution Should TooNASCUMC
Text
Trent Gilbert Chief eXperience OfficerJeff Kallay VP Consulting ldquoApostle of Authenticityrdquo