AUSTRIAMarketing Meeting, Nürburgring

May 2014Michaela Mayrhofer

Ed. Haas Austria

We are the innovative and

attractive production and

distribution partner

of strong brands in food and

confectionary in Austria and

Eastern Europe.

Ed. Haas Austria

Ed. Haas Austria Business Segments

Ed. Haas Austria

HAAS ClassicHAAS ClassicSweets/ImpulseSweets/Impulse

SenfSenf

SpecialitiesSpecialities

Backen Backen

DessertDessert

WellnessWellness

7 x sugarfree

2 x with sugar

Assortment AUSTRIA

NEW

1 x tin

Trade Activities

2014

New listing of Tropical and Spearmint!

Interspar check outs

before after

New listing of Tropical and Spearmint – Scanning figures

Interspar check outs

  03.2013 03.2014

Fisherman's Fr.Mint o.Zuck.25g  GVE 24 2.696 2.747 +2%

Fisherman'S Fr.Lemon O.Z. 25g   GVE 24 1.169 1.310 +12%

Fisherman's Fr.Tropic.25g o.Z.  GVE 24 1.309 On top!

Fisherman's Fr.Spearm. o.Z.25g  GVE 24 1.049 On top!

Sum 3.865 6.415 +66%

BP Bonus Club Newsletter (180.000

recipients)• Sampling• FF 2x25g + tin

FF 2x25 g + tin BP Bonusclub

+ =For free!

Planned for September at:•Merkur and•Interspar

FF 2x25 g + Tin

Trademarketing

Strategic focus on confectionary marketpromising impulse

channels such as kiosks, petrol channels, public swimming

areas,…

Optimize sales routes: every second week reserved for

impulse channels (micro distribution).

Sales reps work with Ipads efficiency increase!

Secondary Placements

Consumer Activities

2014

Facebook and new website

Print/Poster campaign autumn 2014• Poster, City lights, magazines, newspapers

PLACEHOLDER

FISHERMAN‘S FRIEND SMR AUT

5TH JULY, OBERTAUERN

• New Website• New Facebook page• Public relations• Media cooperations• Hospitality packages• Promotion stand at the Nürburging

•  

Facebook 30.04.2014

www.strongmanrun.at

THANK YOU!40 2012/13 + Quartalsvergleich