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Total Video Audiences, Insights & Solutions

Kids' Trends

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Engaging Children with

Total VideoTotal Video experience is key for brands that

want to engage the Kids target group at any time and on any device.

As true digital natives, children these days are screen-savvy. No matter the platform or the screen, children are genuinely

impacted by the power of Total Video.

Children watch a lot of shows by infl uencers that inspire them and match their individual tastes. This is a great opportunity for brands!

RTL AdConnect gives simplifi ed access to thousands of talented YouTubers worldwide.

While children may be strong consumers of online video, they still remain loyal

to TV, watching on average 1h32 hours daily of television content*. With a wide off er of programmes in 12 European countries, RTL AdConnect provides quality content in a completely brand safe environment. Off ering the best of TV and online video, RTL AdConnect creates tailor-made solutions for advertisers, ensuring they make the right media decisions for their pan-European campaigns. With the power of Total Video, RTL AdConnect allows brands to branch out beyond domestic audiences and discover a new and simple way to reach more!

Alvin and the Chipmunks*Source: Page 11, studied countries: North Belgium, South Belgium, France, Germany, The Netherlands, UK.

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160+TV

Channels

300+Digital

Platforms

30+Radio

Stations

Non-exclusive portfolio.

Access the #1 global & premium Total Video inventory

AustriaTV

Online

The NetherlandsTV

Online

SpainTV

Online

Radio

TV

Radio

Luxembourg

Online

SwitzerlandTV

GermanyTV

Online

HungaryTV

Online

ItalyTV

Radio

Online TVUnited Kingdom

Online

CroatiaTV

Online

TV

Online

Radio

France

BelgiumTV

Online

Radio

OnlineGlobal partners

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A Total Video children’s offerin every country

SpainSouth Belgium

AustriaSwitzerlandFrance

Hungary

The Netherlands GermanyUnited KingdomChannel/Timeslots

Channels

Channels/Timeslots Channels/TimeslotTimeslot

TimeslotChannels

Online

ItalyNorth Belgium Croatia

Online

Channel/Timeslot

Channels Channels

Channels Timeslot

Online

Online

Online

OnlineOnline

Online

Movie nights

OnlineOnline

Sources: Eurodata TV, BARB / Kantar Media [United Kingdom]; Jan-Nov 2018, 6:00-20:00; Eurodata TV, Médiamétrie/Médiamat [France]; Jan-Oct 2018, Mon-Fri, 7:00-9:00; Eurodata TV, Kantar Media [Spain]; Jan-Nov 2018, Mon-Fri 7:30-10:00; My Eurodata TV, Stichting KijkOnderzoek (SKO) [The Netherlands]; Jan-Nov 2018, 6:30-17:00; AGF/GfK Fernsehforschung, TV Scope [Germany]; Jan-Nov 2018, 6:00-20:15; Eurodata TV, CIM / GfK Audimetrie [North Belgium]; Jan-Nov 2018, 6:00-20:00; Eurodata TV, Audimetrie CIM South [South Belgium]; Jan-Nov 2018, 6:00-20:00; Mediapulse TV-Panel [Switzerland]; Jan-Nov 2018, 6:00-20:15; Evogenius Reporting [Austria]; Jan-Nov 2018, 6:00-20:15; AGB Nielsen Media Research [Croatia]; Jan-Nov 2018, 6:00-20:00; Nielsen Audience measurement [Hungary]; Jan-Nov 2018, 06:30-10:15; Auditel [Italy]Jan-Nov 2018, all day.

CITV3.2% Children 4-9

All channels*35.7% Children 4-11

All channels22.3% Children 3-13 SUPER RTL

22.4% Children 4-14SUPER RTL14.0% Children 3-13

RTL Kockica21.3% Children 4-14

RTL Telekids8.6% Children 3-8

Kölyök Klub9.7% Children 4-14

Kids channels 28.7% Children 4-11

M6Kid7.3% Children 4-14

Rai Gulp3.1% Children 4-14

Neox Kidz5.4% Children 4-12

RTL children's channels are #1 in Germany and Belgium

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The most powerful children'scontent is on our platforms

Sources: Jan-Dec 2018 and Sep-Nov 2018 for France; BARB / Kantar Media [United Kingdom]; Médiamétrie/Médiamat [France]; AGF/GfK Fernsehforschung, TV Scope [Germany]; Kantar Media [Spain]; Rai Pubblicita [Italy], Medialaan [North Belgium].

France Alvin et les Chipmunks

100,000 viewers: children 4-14 yo

GermanyPaw Patrol - Helfer auf Vier Pfoten

110,300 viewers: children 3-13 yo

Spain Rabbids La invasión (3D)

4,200viewers: children 4-12 yo

North BelgiumBarbie Dreamtopia

United KingdomNinjago Masters of Spinjitzu

29,400 viewers: children 4-9 yo

ItalySpiderman

NEW

NEW

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The best children's influencers from our Multi-Platform Networks

Sources: Nota; Rai Pubblicità; IP Luxembourg; IP Deutschland; United Screens.

ItalyMe contro te

3.1M subscribers

143K likes

1.3M followers

Sweden Babblarna

263K subscribers

The NetherlandsDe Zoete Zusjes

258K subscribers

15K followers

United KingdomLouise Pentland

2.5M subscribers

981K likes

2.4M followers

2.2M followers

GermanySevins Wonderland

141K subscribers

56K followers

ItalyVittorio Loffredo

430K subscribers

114K followers

SwedenFamily Playlab

3.5M subscribers

15K followers

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Target groupuniverse% of the population

Societal differences explain mediaconsumption

8:00 9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00

Kindergarten (3 to 6 years old)

Children (from 6 years old)

Maternelle/Primaire (3 to 10 years old)Mon-Fri - No school on Wednesday

Children (from 10 years old)

Kindergarten and regular schoolMon-Fri - No school on Wednesday

Pre-School 2 half-days and a maximum of 4 days (a half-day lasts 3 hours)

Primary school (4 to 12 years old) Most schools are closed after 12:00/12:30 on Wednesday afernoon*

School hours

Children love Total Video content

A typical TV day for children across Europe

Sources: CIM TV North [North Belgium]; CIM TV South [South Belgium]; Mediametrie/Mediamat [France]; AGF Videoforschung in Zusammenarbeit mit GfK; videoSCOPE 1.1, Marktstandard: TV [Germany]; Stiching Kijkonderzoek (SKO) [The Netherlands]; BARB AdvantEdge [United Kingdom]; Mon-Fri, Jan-Nov 2018.

5

10

15

20

25

22:3021:3020:3019:3018:3017:3016:3015:3014:3013:3012:3011:3010:3009:3008:3007:3006:30

FranceN.Belgium The NetherlandsGermanyS.Belgium United Kingdom

Morningpeak Lunch

peakBackfrom

school

Prime time peak

Germany

Children 3-13

1h03

United KingdomChildren 4-15

1h15

France

Children 4-14

1h36

TheNetherlandsChildren 4-14

0h53

SouthBelgiumChildren 4-14

2h25

North BelgiumChildren 4-14

2h01

Germany

Children 3-13

7.4M9.8%

France

Children 4-13

8.3M14.3%

TheNetherlandsChildren 3-8

1M6.7%

SouthBelgiumChildren 4-14

607K13.8%

NorthBelgiumChildren 4-14

807K13.3%

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Brand appeal and advertisingspark children’s interest

Sources: IP Touchpointstudie Toys, Ilovemymedia-panel, N=480, Question: How did your child become aware of this article? (Base: children are decision makers N=300), Germany.

33% are a fan of the brand

26% have seen it in the catalogue

32% have seen the TV advertisement

23% have seen it in store

Motivational factors in children's product choice

Parents care about theirchildren’s opinions and needs

22% were infl uenced

by friends

Directly exhort a consumer to buy a product by exploiting their inexperience or credulity Directly encourage children to persuade their parents to buy a product Exploit the special trust that is placed in parents/teachers/others Include product placement.

Extension of the Audiovisual Media Service Directive’s scope: Video-sharing platforms (YouTube, etc.) must set up codes of conduct to protect minors from accessing harmful content.

Advertising must not

Centre breaks allowed? Sponsorship allowed?

Germany

PUBLIC TV

PRIVATE TV ** Transmission of the sponsorship logo is prohibited.

France

PUBLIC TV

PRIVATE TV

All advertising for any processed food and drinks with additives must be accompanied by a message on the benefi ts of a balanced diet.

The Netherlands

PUBLIC TV

PRIVATE TV **Programme has to be longer than 30 min.Note: advertising for food high in fat, sugar and salt is prohibited when aimed at children younger than 7 y.o.

Belgium N.

PUBLIC TV

PRIVATE TV

Dental warnings required for foods high in fat, sugar, and salt.

Belgium S.

PUBLIC TV

PRIVATE TV

All advertising is banned in children’s programmes on public TV (for children under 12).

UK

PUBLIC TV

PRIVATE TV

**

* If the programme is <30 mins, ad breaks are not allowed within children’s programmes.

Note: no advertising of products high in fat, sugar and salt.

Spain

PUBLIC TV

PRIVATE TV

n.a. n.a.At least 30 minutes between each ad break.

Advertising legislation for children

Classic spot5-60 seconds

Pre-roll VOD

In-text

Productplacement

Programmesponsorship

Split screen

Overlayer

Display

Brand content

Addressable TV

Pre-roll YouTube

Bumper ads

Infl uencers

Homepage

En

gag

em

ent Targ

etin

g

Reach

Branded Solutions Digital

TV

We can make your brand stand out thanks to our premium environments

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*The HbbTV specifi cation is developed by industry leaders to improve the video user experience for consumers.Source: RTL AdConnect.

HbbTV connected TV sets in Europe*

Reach your target audience on television thanks to our Addressable TV solution

Scalable reach

Trusted medium

Brand safety

Brand impact

Targeting

Frequency control

CPM-based buy

Real time data

Premium. Brand safe. Transparent.

Video Marketplace by RTL AdConnect, the largest premium video inventory in Europe

53Bnvideo viewsper month

120Munique usersper month

35Kcontent creators

AddressableTV

DIGITAL AD TEC

HNOLOGY

TV ADV

ERTI

SING

2.8M active

1.4M sets

1.3M active

27.8M sets

25M active

4.8M sets

2.4M active

10M sets

2.5M active

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Reach More.

RTL AdConnect43, boulevard Pierre Frieden

L-1543 Luxembourg

info@rtladconnect.comwww.rtl-adconnect.com

@rtl_adconnect