Taming the Raving Rabbids: The Ubisoft MDM JourneyGartner Master Data Management Summit, May 6, 2011

Les Fondy, Vice President Information Technology, Ubisoft

About UbisoftUnits sold life to date

Assassin’s Creed – 28M Tom Clancy Rainbow 6 – 23M Petz – 23M Tom Clancy Splinter Cell – 22M Prince of Persia – 17M Driver – 16M Just Dance – 12M Rayman Raving Rabbids – 10M The Settlers – 8M Brothers in Arms – 7M Far Cry – 7M Anno – 6M Shaun White Snowboarding – 4M Coach – 4M Red Steele – 2M Tom Clancy H.A.W.X – 2M Online & FB…

Since 1986 2nd largest in-house

development staff in the world 24 studios in 17 countries

Subsidiaries in 26 countries Distribution in 55 countries > 6,400 collaborators

worldwide > 5,350 dedicated to

production Sales FY 9-10 871M€ Ranked #3 Independent

publisher in Europe Ranked #3 Independent

publisher in the US

Part 1

MDM Vision & Objectives

An old cowboy said…“Y’all can lead horse to

water, but beforin you do. Remember what a wet

horse smells like.”

Because MDM sure ain’t easy!

Distributed Organization

Production Distribution Legal

2 zones: NCSA and EMEA for Ubisoft games and 3rd party products

Manages external IP and royalties

Key issues: Business teams in silos, multiple geographies, and

multiple languages Each function managed its own master data No single view and little formal governance

25 production studios worldwide

And, that’s not the way

we do it here.

Core Master Data Hierarchies

Project Product Contracts

Description of projects, owned by production

Unique ID Description (short

and long) Linked to budget Type Status

All Product dimensions based on complex data models for:

Franchise Brand Family SKU Link to Project

Contracts description with sales and legal attributes:

Type Licensor Legal Territories Link to Royalties Link to Product

What it was like

Data Volumes

Project Product Contracts

~ 20,000

Project: 5,646 Budget: 14,685

~ 35,000

Brands: 1,961 Installment: 4,098Product Dev: 13,808 IPC: 16,077

~ 2,500

Contracts: 1,285Amendments: 1,285

Organization / DataGovernance and Relationships

Production Distribution Legal

Project Product Contracts

Basic Business Objectives

Production Distribution Legal

Improve royalties reporting

Global

Establish communication and collaboration between functions Establish global governance for all business domains and all countriesShare common view/definition of core master dataEstablish and streamline Master Data integration with existing IT applications

Better project management

Improve game profitability

Improve sales reporting on all product dimension

Part 2

MDM Implementation

Centralized Hub

ERP NCSA

MDM

ERP EMEA

ERP Studios

DAMTime

reporting

Our Business Users required Proactive Data Governance capabilitiesto enable centralized authoring / sharing / collaboration / change management

MDM is the main point of entry for Projects / Products / Contracts

Master Data is synchronized with applications (some local updates are consolidated back to MDM)

…

Key Requirements for Business Users

#1 – “Make it simple.”

MDM is a way of work life for business users to create, view, update and approve master data

Used for complex authoring / hierarchy management Most users are self trained (too many users, territories) They appreciate the web-based architecture and interface Embedded workflow enables both stewardship and collaboration

Key Requirements for Business Users

#2 – “User friendly [No IT required.] Model-driven functionality”

MDM must make creation and collaboration of complex data models and rules

Enable and track the full product lifecycle Create complex attributes and hierarchies Invisible validation / quality rules

Key Requirements for Business Users

#3 – “Agile like implementation method”

MDM is a business process journey. Implementation is a consistently coordinated process of short cycle deliveries with the capabilty to turn on a dime.

Rapid prototyping results: What you model is the result. Efficient global workshops along with ease of use delivered quick-

wins Rapid end user adoption

Solution: EBX from Orchestra Networks

Standards-based Integration to Applications

One unified Web UI for: Data Modeling Validation / Quality rules Authoring Hierarchy Management Version control Role-based Security

EBX

Our Methodology

Part 3

MDM Benefits and ROI

Business EnhancementsOperational Capabilities, Efficiency & Time to Market

New attributes (HQ Category, Press and Retailer confidentiality…) Management of multiple items (Compilations, Bundles…) Management of accessories Management of consumer products Management of ratings Auto object creation saves time (Projects/Budgets/IPC)

Improved Reporting New Franchise level in the Product hierarchy EMEA, NCSA views plus Studio and Group vision Object linking provides significantly improved reporting ( Project – Product – Contract) History of Installment Names Easily enabled Business Objects universe creation

Business Enhancements

Finally able to implement Governance & Data Quality processes Updated workflow (creation/update/validation/notification) Enabled long needed data cleansing effort Role based security enabled multiple profiles to allow more participants to take part in the

Master Data creation and update The process created a new common nomenclature

Better IT integration One central application manages core data with timely updates to key applications

www.ubi.com

Merci beaucoup !Quelles questions

vous avez ?