Audience Research Questionnaire

What magazine would you prefer to read? NME - √√√√ Q - √√√√√√ Rolling Stone - √√√ Metal Hammer - √ Vibe - √√√√√ Other (please state)–Kerrang √

What would you expect from a music magazine? Interviews? - √√√√√ Backstage coverage? - √√ Coverage from festivals/gigs? - √√√√ New releases and reviews? - √√ Exclusive news? - √√√√√√√ Posters?

What would you expect/prefer to read on a double page spread? Interviews? - √√√√√√√√√ New bands and artists? - √√√√√ Music tour stories? - √√ Exclusives? - √√√√

How much would you be willing to pay for a music magazine? 50p √√ £1.00-£2.00 √√√√√√√√√ £3.00-£4.00 √√√√√√√√ £5.00- or more √

What bands/artists are you in to? (Can tick more than 1)

Rihanna √√√

Example √√√√√√√√√

Beyonce √√√√

Drake √√

Jessie J √√√√√√

Chris Brown √√√√

Wiz Khalifa √√

Professor Green √√√√√√

David Guetta √√√√√√√√√√

Olly Murs √√√√√√

Coldplay √√√√

Rizzle Kicks √√√

Flo Rida √

Ed Sheeran √√√√√

Katy Perry √√√

One Direction √√

Pixie Lott √√√√√

Avicii √√√√√√√√

What would encourage you to by a music magazine? Freebies √√√√√√ Competitions √√√√ Price √√ Entertainment √√√√√√ To be kept up to date √√

Audience Research Questionnaire Analysis

What magazine would you prefer to read?

NME

Q

Rolling Stone

Metal Hammer

Vibe

Other

From these results you can clearly see that Q magazine is the most popular followed by vibe. This may have had something to do with the type of people that I asked who were teenagers aged 16-19 who are mostly into music such as R&B and pop rather than rock.

What would you expect from a music magazine?

Interviews

Backstage Coverage

Coverage from festivals/gigs

New releases and reviews

Exclusive news

Posters

These results show that Exclusive news is something that my target audience expect the most from a music magazine so this is something I will keep in mind when making my one. Posters are of little importance according to these results, second most important for these readers is interviews.

What would you expect/prefer to read on a double page

spread?

Interviews

New bands and artists

Music tour stories

Exclusives

This clearly shows that interviews is the most popular thing to read about on a double page spread, another thing I will need to keep in mind when creating my onwn. Music tour stories are of little interest to my target audience compared to the rest.

How much would you be willing to pay for a music magazine?

50p

£1.00-£2.00

£3.00-£4.00

£5.00 or more

These results show that the most popular prices to pay for a music magazine are between £1.00 and £4.00, a very important thing to find out when it comes to introducing your magazine to the consumer.

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What Bands/Artists are you in to?

Rihanna

Example

Beyonce

Drake

Jessie J

Chris Brown

Wiz Khalifa

Porfessor Green

David Guetta

Olly Murs

Coldplay

Rizzle Kicks

Flo Rida

Ed Sheeran

Katy Perry

From this you can clearly see that my target audience are interested in a wide range or bands artists but mainly focusing on genre’s such a dance, RnB and pop. The 3 favourites are David Guetta, Example and Avicii maybe because they are very popular in the music charts at this moment in time.

What would encourage you to buy a music magazine?

Freebies

Competitions

Entertainment

Price

To keep up to date

From this we can see that price and freebies and what encourage my target audience the most to purchase a music magazine. Getting your consumer interested in your magazine is important so information like this is vital.