1. 1. Audience Questionnaire Analysis Sharnel Mehmi
2. 2. Question 1 From asking this question I was able to discover that there is no specific gender which is more attracted to reading music magazines. This is possibly because of the wide range of music genres and magazines which try to ensure that their target audience consists of both males and females or one specific gender. For example, the NME targets both males and females whereas Guitarist magazine targets mainly only males. Q1. What is your gender? Male Female
3. 3. Question 2 From the 20 people that filled out my questionnaire 16 of the individuals were aged 17-18, the same age as the target audience of many music magazines. The magazines may target this age group due to the fact that they are at an age where they are easily influenced and aspire to look up to idols (music artists), making them an easy target audience for the magazine. 11-12 13-14 15-16 17-18 19-20 21+ 0 2 4 6 8 10 12 14 16 18 Q2. What is your age?
4. 4. Question 3 Asking the audience this question allowed me to realise which genre of music is most popular and as expected RnB was the most popular music genre. This is possibly because of the teenage audience which read magazines may feel that they can relate to this music as well as people from all ages. 6% 21% 4% 36% 28% 4%2% Q3. What genre of music do you prefer to listen to? (select th Rock Pop Indie RnB Hip Hop Jazz Metal Techno Other - soul
5. 5. Question 4 Asking the target audience of many music magazines has allowed me to discover what content attracts them the most to music magazines and expected the audience are mostly attracted to Exclusive Interviews this is due to the fact that these type of interviews will allow the reader to gain what they think is a personal insight of someones life, allowing them to relate or feel closer to the artist sharing their personal information. Exclusive Interviews Albums and Single Reviews Posters and Photos Celebrity Rumours Upcoming Artists/Bands Concerts and Gigs Readers Questions Answered Other 0 2 4 6 8 10 12 Q4. What features would you prefer to see in a music magazine? (mul
6. 6. Question 5 As all of the people which I had distributed my questionnaire to were teenagers I had expected the results which I received as no one was willing to spend more than 3 on a magazine. This may be because majority of teenagers have no income so spending 3 is a big loss to them, making them unwilling to spend any money. If I had given m questionnaire to someone of an older age with a source of financial income then they may say that theyre willing to spend 3 and above. 0-99p 1-1.50 2-3 3.50-4 5+ 0 2 4 6 8 10 12 Q5. How much would you be willing to spend on a music maga
7. 7. Question 6 Asking this question allowed me to see what the target audience are attracted to when purchasing a magazine as the main reason as to why some people purchase magazines in the first place is due to the fact that there is free merchandise. From my results I was able to see that mainly people are interested in receiving free tickets, this is due to the fact that some ticket prices can be extremely high and unaffordable for the teenage target audience. 16% 22% 4% 20% 18% 20% Q6. What freebies would you like to receive in a magazine Free Downloads Free Tickets Cd's T-Shirts Headphones Posters Other
8. 8. Question 7 Asking this question has allowed me to realise that within a contemporary society the purchases of magazines has decreased dramatically as majority of the people asked responded that they do not purchase magazines Not at all often, this is possibly because all of the information that can be found within a magazine can be found on the internet instead for free. Daily Weekly Fortnightly Monthly Not at all often 0 2 4 6 8 10 12 14 16 Q7. How often do you purchase music magazines?
9. 9. Question 8 I had asked the target audience this question due to the fact that from the many music magazines which I had analysed the backgrounds had varied immensely. The results I had gathered from this questions showed that the audience prefer to read a magazine with a natural background, this is possibly due to the fact that the audience may feel that they are able to relate to the magazine more if it was more natural and that the natural background portrays the information contained in the magazine, making the audience believe that theyre reading the natural truth. 76% 20% 4% Q8. What background would you prefer to see on the cover of a ma A Natural Background A Gradient Background Other - a celebrities face
10. 10. Question 9 Asking this question has allowed me to understand what attracts the audience to a magazine more, either text or images so that I am able to have a view of how I should have my magazine constructed. As expected, majority of the audience had said that they preferred to either see more images or a balance of both images and text. This ma be due to the fact that they may gain more information from observing the images, the teenage audience may want to try and look like the artist which they idolise and lastly it may be because theyre too busy or lazy to read and seeing that theres lots of text may put them off of reading or purchasing the magazine. Text Image Balance of both 0 2 4 6 8 10 12 Q9. Would you prefer to see more images, text or a balance of b
11. 11. Question 10 I had asked the audience this question so that I can be aware of the size that I should have my images in my magazine. The most common sizes that people preferred to see varied between large and medium, so that the images are clear for them to read without the reader struggling to see it or without the image taking over the whole page. Huge Large Medium Small Tiny 0 1 2 3 4 5 6 7 8 Q10. What size would you prefer images to be?