Audience Development for Content Marketing Infographic

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Post on 19-Oct-2014

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Infographic offering 10 tips on audience development for content marketing. Features advice from Ann Handley, Jeff Rohrs, Scott Abel, Scott Stratten, Scott Monty, Brian Clark, Heidi Cohen, Leigh Blaylock, Adele Ravella and Jonathon Colman. Companies contributing to this infographic include: MarketingProfs, ExactTarget, Unmarketing, SHIFT, Copyblogger, Red Hat and Facebook. This infographic was developed by TopRank Online Marketing (toprankmarketing.com)

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CONTENTMARKETINGWORLD.COM | SEPTEMBER 8-11, 2014 | CLEVELAND, OHGet the eBook http://tprk.us/cmaudience14 Without audience, content marketing is as mad as a hatter. Luckily, you can learn audience development from some of the top marketing minds in the content marketing worldwith these 10 tips from the Audience Development eBook.WANT TO KNOW MORE?This infographic was created by TopRank Online Marketing*All statistics courtesy of B2B Content Marketing 2014 Benchmarks, Budgets & Trends - North America by Content Marketing Institute and MarketingProfswww.contentmarketingworld.comCleveland, OhioSeptember 8 - 11, 2014www.contentmarketingworld.comCleveland, OhioSeptember 8 - 11, 2014SCOTT MONTY @scottmontyEXECUTIVE VP OF STRATEGY, SHIFTIf you care about the kind of audience you attract, figure out your story & what action you want them to take.BRIAN CLARK @brianclarkCEO, COPYBLOGGERTo please your audience, research their problems & desires, observe their content interactions & iterate to improve.HEIDI COHEN @heidicohenPRESIDENT, RIVERSIDE MARKETING STRATEGIESAttracting an audience that converts to high quality leads requires knowing your target, creating, curating & integrating content.LEIGH BLAYLOCK @leighblaylockMANAGER OF CONTENT MARKETING, RED HATDont waste your time or your prospects time by creating content without being thoughtful of your audience.ANN HANDLEY @annhandleyCHIEF CONTENT OFFICER, MARKETINGPROFSDoes your content lead readers on a journey, or does it merely stuff them as leads into a pipeline?JEFF ROHRS @jkrohrsPRESIDENT, EXACTTARGETPublication is not distribution and a content marketing strategy without audience development is no strategy at all.SCOTT ABEL @scottabelCONTENT MARKETING STRATEGIST, THE CONTENT WRANGLERCreating compelling content is a requirement, but its not enough. Start thinking of prospects as audience.SCOTT STRATTEN @unmarketingPRESIDENT AT UNMARKETINGNot once have we shared a brands content because it was Tuesday at 1pm. People share emotions.ADELE REVELLA @buyerpersonaPRESIDENT, BUYER PERSONA INSTITUTEOver-emphasis on content marketing deliverables can ignore knowing an audience. Listen, engage peers & build personas.JONATHON COLMAN @jcolmanCONTENT STRATEGIST, FACEBOOKDevelop empathy for the people using your content through context, curiosity & real-time feedback.sponsored by:How Well Does Content MarketingPerform for Your Audience?Get the eBook Get the eBook Get the eBook Get the eBook Get the eBook Get the eBook How Well Does Content MarketingHow Well Does Content MarketingGet the eBook the top marketing minds in the content marketing worldHow Well Does Content MarketingHow Well Does Content MarketingHow Well Does Content MarketingHow Well Does Content MarketingWithout audience, content marketing is as mad as a hatter. Without audience, content marketing is as mad as a hatter. Without audience, content marketing is as mad as a hatter. Without audience, content marketing is as mad as a hatter. Without audience, content marketing is as mad as a hatter. Without audience, content marketing is as mad as a hatter. Without audience, content marketing is as mad as a hatter. http://tprk.us/cmaudience14 http://tprk.us/cmaudience14 http://tprk.us/cmaudience14 Without audience, content marketing is as mad as a hatter. Without audience, content marketing is as mad as a hatter. Without audience, content marketing is as mad as a hatter. Without audience, content marketing is as mad as a hatter. Without audience, content marketing is as mad as a hatter. Without audience, content marketing is as mad as a hatter.