auckland: 2 hours hamilton: 45 minutes waitomo: 1 ½ hours rotorua: 45 minutes tauranga: 45 minutes...
TRANSCRIPT
Auckland: 2 hours
Hamilton: 45 minutes
Waitomo: 1 ½ hours
Rotorua: 45 minutes
Tauranga: 45 minutes
Taupo: 1 ½ hours
Wellington: 6 hours
The Product
Frequent Daily Tour Departure Times
Two Hour Guided Tour of Set
1250 acre farm with 13,000 sheep and 300 beef cattle
What is involved in the making of a major film
The Party Tree, gardens
The Mill & Bridge, Green Dragon Inn
Bag End, 44 Hobbit Holes
Set built to last for 50 years
Business partnership with Peter Jackson
Film Tourism from an Operators Perspective
Economic Impact of Hobbiton Movie Set on Matamata in 2011
•$4.5 million per annum
•47 FTE Employment at $1.5 million pa
•Future Investment $2.0 million
•4.5 FTE Employment
Forecast 150,000 visitors pa
•$18.9 million pa
•132 FTE at $4.2 million pa
Matamata i-SITE
•2002: 50,000 visits pa
•2004: 367,000 visits pa (Release of The Return of the King)
•20% visit Hobbiton Movie Set
FUTURE DEVELOPMENTS
New Tour Entrance to Set
One of the more memorable scenes of Hobbiton Movie Set in The Lord of the Rings is the view through the entrance-way known as Gandalf’s Cutting.
Visitors to the set will enter through this same cutting to reveal the expanse of the set and the view across the hobbit holes and gardens to Bag End.
New Group Area
The release of The Hobbit: An Unexpected Journey in December 2012 will create renewed interest in New
Zealand film locations and associated attractions.
The proposed new group area will be a temporary facility to cater for groups of up
to 400 people with associated gift shop and toilets. This facility can be expanded to accommodate more than 800 people.
Catering will be undertaken on site allowing for an all inclusive film experience
without impinging on general tour flows.
This area also has the ability to host special events, gala dinners and network
functions.
Enhanced Landscaping
The Green Dragon Inn
The Green Dragon Inn is the meeting place of the local Hobbiton area. Tall tales and true are discussed by the gossiping hobbits over half pints of ale.
From November 2012, The Green Dragon Inn will open its doors and become an inclusion to the tour of Hobbiton Movie Set.
Guests will be able to sit down in authentic surroundings with a real ale or brewed coffee thus providing added value and a new dimension to the visitor experience.
