Auburn Club Best PracticesTaylor Logan ’06 & Cindy Diffie

February 6, 2015

Freshmen Send-offs• 2014

• 45 clubs • 633 freshmen and 907 parents

• Scholarship recipient• Connect with parents

• Invite to be a part of the club• Maryland Auburn Club – Parent Involvement

Chair• Future Club Leaders• Best Practices

• Engage the student• Baseball game, pool party, bbq picnic

• Tie back to Auburn• Toilet paper• Recite the Auburn Creed• Current student

Freshmen Send-offs

Freshmen Send-offs

Freshmen Send-offs

Annual Meetings• 2014

• 71 clubs • 10,075 alumni & friends

• Speakers• Best Practices

• Scholarship winner• Unique venue• Tie into another event

• Shrimp boil• Scholarship dinner

• Family friendly• Rolling the tree

• Unique decorations• 0:01 • Toilet paper

• Sponsorships• Cards = schedule on one side

Annual Meetings

Annual Meetings

Annual Meetings

Auburn Alumni in Action

• 2014• 25 clubs• 31 different projects

• Best Practices• More than 1 project• Nothing elaborate• Tie back to Auburn

• Raptor Center• Tiger cage at zoo• School supplies

Auburn Alumni in Action

Auburn Alumni in Action

Auburn Alumni in Action

Gamewatch Parties• 2014

• 48 weekly sites• Best Practices

• Percentage back to scholarships• Away games for instate• Not just for football

Gamewatch Parties

Gamewatch Parties

Gamewatch Parties

Fundraising• Best Practices

• Pizza night – local restaurant partnership• Bus trips to away games (football and

basketball)• Additional events

• Recruiting Round-ups• Casino Night

• Jerseys• Ornaments

Fundraising

Fundraising

Fundraising

Fundraising

Out of State• Best Practices

• Capitalizing on YOUR city while promoting YOUR alma mater

• More than 1 game watch location• Different chairs for different locations = engaging

more people• Business cards• Community presence

• Golf tournaments = many not AU fans• SEC Groups

Out of State

Out of State

Out of State

Engaging Members• Alumni Lists• Best Practices

• Events that are not necessarily fundraisers• Pumpkin Patch• Dragon Boat Races, Marathons• Hey Day

• Social Media• Pet Contest• Holiday decorations

Engaging Members

Engaging Members

Engaging Members