a.t.v final

8/8/2019 A.T.V FINAL

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RTR

RTR


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RTR

CONTENTS

COMPANY PROFILE

PRODUCT PROFILE

USP

SWOT

MARKETING MIX

STP


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RTR

COMPANY PROFILE

RTRRTR Auto Ltd. is the largest producer of two wheeler, RTR

manufactures state-of-the-art range of two-wheelers. The brand,

Razer is continually dominating the Indian motorcycle market in

the premium segment. Its Zoro 200 is also a successful bike on

Indian roads.

Founder Anup mital

Year of Establishment 1990

IndustryAutomotive

- Two wheelers

Listings & its codesBSE - Code: 500490; NSE - Code: RTR

AUTO

Presence Distribution network covers all overINDIA.

Joint Venture Kawasaki

Head Office Bengaluru

- 560010

India

Tel.: +(91)-(80)-27472851

Fax: +(91)-(80)-27473398

Works yAkurdi, Pune 411035

y Kanakapura, Bangaluru 560070E-mail [email protected]

Website www.rtr.com


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RTR

RTR

Segment and BrandsProdu

ctsBrands

Motorc

ycles4S

4S

Champion

RicoRico

voderRico lond Rico lond++

Zoro Zoro 150 Zoro 200 Zoro 250 New

Razer Razer 180 Razer 220

Scooters(with

out gear)

candrino1

00candrino 120 candrino 150

Kawasaki RTR KR RTZ KR100

A.T.V

(New) SPORT F1 350

F1 299

(limited

edition)

F2 200

(top end)

F3 150/180

(basic model)


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RTR

PRODUCT PROFILE

SPORT F1 350Sport Edition:

yEngine:350 CCyTorque:50.5yPower output: 24 bhp @

6000 rpmy4 speedyFuel tank: 25 ltryDigital speedometeryFiber bodyyTubeless button tiresyProjected head lightsyMileage 15/ltr


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RTR

Limited Edition

Limited Edition F1 220:y Engine:220 CCy Torque:40.5y Power output:20 bhp @ 5000 rpmy 5 speed +reversey Fuel tank:25 ltry Digital speedometery Metal bodyy Tubeless mag wheelsy projected lightsy Mileage 25/ltr


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RTR

Top end F2 200

Top end F2 200:y Engine:200 CCy Torque:32.5y Power output:20 bhp @ 3000 rpmy Fuel tank:25 ltry Fiber bodyy Tubeless tiresy Mileage 30/ltry 4 speed


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RTR

Basic edition F3 180/150

Basic addition F3 180/150:y Engine:160 CCy Torque:25.5y Power output:30 bhp @ 1000 rpmy Fuel tank:20 ltry Metal bodyy Tube tiresy Special metal guardsy Mileage 40/ltr


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RTR

U.S.P

y The only 4 wheel bike of domestic makey It is priced lowy Its availability is more than international

brands


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RTR

S.W.O.T

Strengths

y The only off road bike in the markety Maintenances cost is lowy Spear parts available easilyyBrand name

Weakness

y It is not traffic friendly as it requiresmore space than a normal 2 wheeler

y Difficult to travel longer distancey Its not a primary vehicle

Opportunities

y A lot of potential buyersyVery good response from youth

Threats

yConsumers have less knowledge aboutthe product

y Its a first time venture, there is a lotof risk involved in it


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RTR

Marketing mix4 ps of marketing

1.Product2.Price

3.Place

4.Promotion

ProductSPORT F1 350Limited Edition F1 220Top end F2 200Basic addition F3 180/150

PricingA.T.V Price Number of

bikes

Sport 350 150000 2200

F1 299 180000 300F2 200 120000 3500

F3 180/150 80000/60000 4000

Total 10000


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RTR

Place

(Distribution)

y A.T.V is available in all R.T.Rshowrooms.

y R.T.R has 221 showrooms across thecountry.

y For rural customers we providedelivery to their village from the

nearest outlet

y Showrooms are located in all majorcities and towns

yCities like

Bangalore, Delhi,Mumbai, Chennai.. etc (all

metropolitan cities) have 10

showrooms each

y Corporate office is at Bangalore andmanufacturing unit is at

1. Akurdi, Pune2. Kanakapura, Bangaluru


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Promotion

y In all major cities we will have dirttracks for A.T.V and 6 laps is priced

at 100 (A.T.V is provided by us)

y TVteasery TV ad filled with a lot of A.T.V

stunts

y Ads in motor magazines n newspapers

y A.T.V is displayed in all majorexhibitions n malls

y A.T.V will be displayed in somecollages so that youth is impressed


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RTR

S.T.PSegmentation

A.T.V is targeted 70% to urban

population and 30% to rural

population.

Targeting

A.T.V is targeted to youth and

basically to people who are associatedto motor sports n rich people


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RTR

Positioning

A.T.V is made for interesting

people who love adventure in life.

A.T.V is also helpful for villagersInstead of tractors they can use A.T.V

This is cheaper, efficient and stylish

Boring people STAY AWAY this is

definitely not for u

-Aishwarya

-Divij

-Divith

-Neha

-Vijay vittal

-Karthik

a.t.v final

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