attracting & retaining women drivers: avoid these 5 common ... 20… · 2019...

2019 Accelerate! Conference & Expo • Women In Trucking Association

Attracting & Retaining Women Drivers: Avoid These 5 Common Mistakes

Beth Potratz, President & CEO, Drive My Way

© 2019 DRIVE MY WAY, INC. | CONFIDENTIAL | NOT FOR DISTRIBUTION


What You Will Learn Today

Evolve your company culture to embrace women drivers

Improve your work/life balance by offering flexible work options

Implement women driver advancement programs

Evolve your recruiting voice and showcase women when marketing

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EMPLOYEES ARE NOW CONSUMERS!

1-1 RELATIONSHIPS PERSONALIZATION PREFERENCES DATA DRIVEN DECISIONS

My Life. My Job. My Way.

The World of Work is Changing



2019 Global Talent Trends Study by Mercer

2019 Top Talent Risks



Despite comprising 47% of the population, women only hold nearly 8% of truck driving jobs.

Women represent a massive pool of untapped potential in the workforce which could address the driver shortage.

The data suggests that women alone could fix the driver shortage if those numbers increased.

The State of the Industry

8%

92%

CDL Trucking Jobs

Women Men2019 WIT Index reported by NTI



Why Add Women to Your Fleet?

Women stay with a fleet longer Women value goals and teamwork

Women engage in less risky driving Women are more engaged at work

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• Conducted by Drive My Way• Summer 2019• >300 Respondents•What matters most when

looking for a position?87%

13%

Respondents

Male Female

Driver Lifestyle & Job Happiness Survey



Women: Slightly More Satisfied with Support at Work

Question Women % Agree (strongly/somewhat agree)

Men % Agree(strongly/somewhat agree)

I am given the information I need to succeed in my job 69% 66%

I am given the equipment I need to succeed in my job 76% 67%

My dispatcher helps me succeed in my job 62% 52%Source: Drive My Way’s 2019 Driver Happiness Survey



And Satisfied with Pay & Work Flexibility



I feel that I am appropriately compensated for my work 62% 45%

I am paid on a timely basis 86% 81%

The company understands when I request time off 72% 68%Source: Drive My Way’s 2019 Driver Happiness Survey



And Exhibit Higher Satisfaction and Retention



I would like to work with this company for a long time 59% 47%

I have looked for other jobs in the last three months 34% 49%

I’d recommend the company as a great place to work 55% 52%

Overall, I am happy with this job 62% 53%Source: Drive My Way’s 2019 Driver Happiness Survey



What Matters Most to Women

Most Important Job Considerations For Women(1-5, 5 = Matters Greatly)

The safety features of the equipment I am provided (4.6)

The support I’m provided on the road (4.6)

The in-cab equipment I’m provided on the road (4.5)

Source: Drive My Way’s 2019 Driver Happiness Survey



What Matters Most to Women Compared to Men

Biggest Gender Differences(1-5, 5 = Matters Greatly)

The frequency I am required to be away from home(3.9 female vs. 4.3 male)

The type of haul I’m driving (4.0 female vs. 3.7 male)

The safety features of the equipment I am provided(4.6 female vs. 4.2 male)




Women Know What They Want & Don’t Want

72.0%

56.0%

68.0%

12.5%

20.8%

28.0%

44.0%

24.0%

87.5%

79.2%

8.0%

L I V E S T O C K

O V E R - S I Z E D / O V E R - D I M E N S I O N A L

H E A L T H I N S U R A N C E P R O V I D E D

R I D E - A L O N G P R O G R A M

N O T O U C H F R E I G H T J O B S

JOB ASPECTS: MUST HAVES & WON'T CONSIDERMust Have Would Consider Won't Consider




How to Appeal to Women Drivers

•Women have different concerns than male drivers• Policies, rules, and norms

need to appeal to women•Willingness to change• Understanding their reasons

for turnover



Appealing to Women: Equipment

• Cab ergonomics• Truck maintenance • Cabin accessories•Mechanical training



Appealing to Women: Safety

• Safer drivers• Safe environment

Research shows that women tend to be safer truck drivers who abide by the speed limits and get into less accidents



Appealing to Women: Supportive Culture

•Work relationships• Accepted into culture• Paired with women drivers



The 5 Common Mistakes Companies Make When Attracting

and Retaining Women Drivers


1. Not Offering Flexible Work Options

• Home time• Local opportunities• Smart route scheduling •Work-life balance



Ideas to Apply at Your Company

Smart Route Scheduling Software Travel Companion Program

Take Home Truck Program Extended Paid Maternity Leave

More Paid Time Off & Paid Holidays Multiple Shifts: Flexible Schedules

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2. Not Showcasing Women in Advertising

• Clearly communicate mission• Feature women in

advertising• Evolve company voice




Imagery and Voice

Testimonials

Careers Page

Company About Page

Advertising

Company Overview Video

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Examples of Companies Doing it Right



3. Not Offering Advancement Options for Women

•Women in leadership roles• Advancement in the

organization•Women engagement

programs• Driver retention initiatives




Mentorship Opportunities Mobility in Company

Women in Management Roles Driver Ambassadors for Women

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4. Not Asking for Feedback from Women Drivers

• Job satisfaction• Future outlook on position• Satisfaction with

management and/or dispatcher




Monthly One-on-One Meetings Performance Reviews

Career Path Planning Annual Compensation Review

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5. Not Squashing Skepticism from Other Employees

• Derogatory or negative comments from male drivers • Constant pulse•Management support



“When a female professional driver pulls into a loading dock, she’s often met with skepticism from the men around her, who watch her as she backs the rig.”

Examples of Skepticism

“I’ve had men tell me, ‘Why aren’t you home having babies?’ And they are usually the older men who are in their 50s and 60s.”




Support Women from Top Down Focus on an Inclusive Workplace

Don’t Permit Negative Comments Incorporate Women in Your Mission

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Examples of Companies Doing it Right



How Do You Compare to Benchmarks?

Professional Development

Flexible Work Options

Top Pay & Benefits

Career Advancement & Mentoring

Equipment Designed for Women

Diverse Population & Culture

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How Do You Compare to Benchmarks?

Annual Women in Trucking Top 50 Companies for Women

Diverse Population & CultureTop Pay & Benefits

Flexible Work OptionsProfessional Development Career Advancement Mentoring

Equipment Designed for Women

A few of the 2019 Carriers Chosen• Garner Trucking• National Carriers• Paper Transport• Prime• Total Transportation



How Drive My WayIs Changing the Industry

Making Hiring Personal Again

Matching truck drivers with jobs they will love!

Making hiring personal again for drivers and carriers by creating

meaningful connections that turn into lasting relationships



DON’T JUST TAKE OUR WORD FOR IT

T H E M A R K E T R E S P O N S E

Drive My Way matched me with the perfect job that I needed for my lifestyle, my career, and my family.

—Lawrence Kilgore, CDL A Driver



Beth Potratz, CEO | 3711 Chester Ave, Cleveland, OH 44114 | 800-411-5840 | drivemyway.com

IT’S TIME FOR SOMETHING NEW… START RECRUITING FOR RETENTION!


attracting & retaining women drivers: avoid these 5 common ... 20… · 2019...

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