talent bites - attracting & retaining women: yelena gaufman
TRANSCRIPT
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#talentbites@yelena811
Necessity of feminismYelena Gaufman
Head of Planning, Havas Worldwide London
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#talentbites
Feminism is like sex, it sells
@yelena811
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#talentbites
From liberation@yelena811
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#talentbites
To confidence@yelena811
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#talentbites
To empowerment@yelena811
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#talentbites
More empowerment@yelena811
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#talentbites
Even more empowerment@yelena811
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#talentbites
Clearly, empowerment is in@yelena811
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#talentbites
Advertising can be a powerful educational force
@yelena811
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#talentbites@yelena811
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#talentbites@yelena811
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#talentbites
Social media is uncovering signs of misogyny that used to explode in pockets but ultimately got buried.
Now there’s exposure, on a grand scale. We are juries and judges. Women, and men, have the power to raise issues, challenge convention, lead a debate.
@yelena811
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#talentbites@yelena811
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#talentbites@yelena811
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#talentbites
Most people would not care if 74% of brands disappeared
@yelena811
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#talentbites
Hall & Partners ‘Frame’
@yelena811
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#talentbites@yelena811
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#talentbites
Let’s challenge outdated rules.Let’s question assumptions. Let’s raise eyebrows.
Let’s make a meaningful difference.
@yelena811
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#talentbites