AT&T CASE COMPETITIONBY:

S A V I R A R U S D I K A I L I N S A M U E L S T R A S S E R B R I A N P A L A N GJ A M E S M U R G U E Y T I O L U I S M O R A L E SO S C A R A L D A Z

SWOT ANALYSISSTRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

• Extensive wireless and wired network

• Increased focus on cloud offerings• Growth in mobile data traffic

• Declining wire line voice business

• Substantial and increasing competition

“THE CLOUD RACE”

In a world of convergence with so many current and potential competitors, the need for cloud computing is continuously growing. By providing customers with exceptional customer service and expertise, AT&T will be globally known as THE LEADER in the cloud computing race.

CUSTOMER SERVICE• Redefining customer service• Making customer service the focal point

of AT&T• Being innovative

DIFFUSION OF INNOVATION

FIELD STUDY

FIELD STUDY FINDINGS…• Employees had little to no knowledge on

cloud computing• Limited services available for cloud

computing services• Therefore we believe there is no clear

leader in cloud computing services

CLOUDWALL• An interactive in-store cloud computing

demonstration• Educate consumers on benefits of

AT&T’s cloud services

CLOUDWALL

AT&T VIDEO APPLICATION• Provides educational videos to

consumers about the benefits of AT&T’s cloud services

• Helps solve inevitable problems customers will have when dealing with new technology

• Assemble a tech team that will verify online videos

• Will be free for AT&T customers and $1.99 for non AT&T

i.e. Bank of America & Khan Academy

AT&T & Waywire

CONCLUSION• AT&T will be THE LEADER in the cloud

computing services• Through our “cloudwall” we will be able

to educate our consumers about our new cloud computing services

• Our application will reinforce our goal in becoming the leader in the cloud computing service industry

LETS GET STARTED!