#atpcoelevate...2019/10/02 · abstract the puzzle pieces into common patterns to identify...
TRANSCRIPT
#ATPCOelevate
#ATPCOelevate
Two types of R&DsIncubate like a startup, leverage industry leadership
Incubation
Research
Leadership
R&D
Bring technology & industry knowledge together
Dynamic Pricing
Next GenerationStorefront
Metadata &Change detection
TechnologyRadar
Bridge Labs
Partners in Innovation
Machine LearningBlockchain
#ATPCOelevate
Creative Problem Solving
Clarify Ideate Develop ImplementIdentify the challenge
Generateideas
Bring ideas to life
Give ideaslegs
Dynamic Pricing
Next GenerationStorefront
Metadata &Change detection
#ATPCOelevate
How to jumpstart a Continuous Dynamic Pricing product using existing ATPCO data
Fares
Rules
Footnotes
Brand Fares
UTA
UPA
Amenities
Ancillaries
Product Record
Link to Filed Fares Security
Continuous Pricing Mechanism
Rich Content Definition
Offer Constraints
Bundle-Ability Rules
Product ID Product Version
Product NamePRODUCT RECORD
Link to Filed FaresSecurity
Continuous Pricing Mechanism
Rich Content Definition
Offer Constraints
Bundle-Ability Rules
Product ID Product Version
Product Name
#ATPCOelevate
Creating a Continuous Dynamic Pricing Product is like a box of puzzle pieces
VFFWGB $300
HFFWGB $100
#ATPCOelevate
Solve the puzzle to reveal the fare
• Very challenging to put all the pieces together to know the attributes of the fare• Fare basis code does not guarantee the identity of a fare• Hard to determine the impact when one piece is changed
Blackout Dates
Ancillary
FareRules
TravelRestrictions
Amenities
AdvanceNotice
Footnote
HFFWGB$100
HFFWGB $100
#ATPCOelevate
Many fares create the same image
HFFWGB $100 KFFWGB $200 VFFWGB $300 UFFWGB $400
#ATPCOelevate
Changing one piece impacts many faresA puzzle piece can be used by many puzzles,and changing it affects them all
Change
#ATPCOelevate
The volume of fare changes is soaring
7.8MPublished fare
changes
500+MImpacted fares
On average per day in 2019
57kRule changes
18KFootnoteschanges
#ATPCOelevate
More data in the future
500+MImpacted fares
Product Changes TODAY from Revenue Management
BillionsOf changes
DynamicPricing
NDC
Quantumcomputing
AI
Blockchain
Big Data
#ATPCOelevate
The R&D Puzzle Solver5 Experiments Tackling This Challenge
#ATPCOelevate
Experiment 1 - Change DetectionIn real time, detect which puzzle pieces impacted which fares
Change
#ATPCOelevate
Experiment 2 - Fare MetadataAbstract the puzzle pieces into common patterns to identify attributes
#ATPCOelevate
Experiment 3 – Attribute TaggingAnalyze fares metadata, tagging a fare with business meaningful attributes
ATPCO GlobalConferenceWeekend Stay
Corporate Rate
#ATPCOelevate
Experiment 4 – Product CreatorGroup all like fares together, creating a Product with a Price List
PRODUCT
HFFWGB $100KFFWGB $200VFFWGB $300UFFWGB $400
ATPCO GlobalConference
Weekend Stay
Corporate Rate
#ATPCOelevate
Putting them all togetherA pipeline to detect changes on the puzzle pieces, resolve and tag the impacted fares, maintain the product
ChangeDetection
Solve Fares metadata
AttributeTagging
ProductCreation
Automatically detect “puzzle” piece changes
resolve and summarize restriction details to a fare Group Fares into a ProductAssign business
meaningful Tags from the metadata
#ATPCOelevate
Continuous Dynamic Pricing Product Record
HFFWGB $100KFFWGB $200VFFWGB $300UFFWGB $400
Product Record
Link to Filed Fares Security
Continuous Pricing Mechanism
Rich Content Definition
Offer Constraints
Bundle-Ability Rules
Product ID Product Version
Product NamePRODUCT RECORD
Security
Continuous Pricing Mechanism
Bundle-Ability Rules
Product ID Product Version
Product Name
Link to Filed Fares
Rich Content Definition
Offer Constraints
#ATPCOelevate
Experiment 5 – In a hybrid world disassembling the pieces to support traditional static pricing
Fares
Rules
Footnotes
Brand Fares
UTA
UPA
Amenities
Ancillaries
You manage your Product We take care of the rest
TravelRestrictions
Blackout Dates
Ancillary
FareRules
AdvanceNotice
Footnote
AddOn
Amenities
Other product opportunities• NDC• Retailing• Product management• Distribution• Fare identification
Talk to our product experts
Interested in partnering with ATPCO R&D on Continuous Dynamic Pricing?
#ATPCOelevate