atkins advantage
DESCRIPTION
Atkins Advantage Sell SheetTRANSCRIPT
Atkins AdvAntAge™
PROdUCt OveRvieW
the Atkins Advantage® lineup in one word:
Atkins Advantage bars and shakes are the perfect snack to help you eat right and follow your plan. Packed with plenty of protein, fibers and only a few net carbs, you can enjoy these delicious snacks anytime of the day. get the Atkins advantage. Start today.
• All our Advantage bars and shakes have been reformulated
• Additionally: Our newly redesigned packaging creates a unified look
and feel - Contemporary, premium appearance
- Billboard effect at shelf
- incredible taste appeal
- Clearly differentiated sub-brands (Advantage, day Break®, endulge®)
- easy to read benefit block eases navigation
Sales.We’reAtkins practices sustainable manufacturing • tetra cartons are recyclable and efficient
• Our bar cartons are made with wind energy and only with material fromFsC certified forests, recycled materials or other controlled sources.
earth-friendly.
Atkins consumers are extremely
We satisfy the need for great tasting, snacks.
Slim FastClif Zone Perfect
BalancePower Bar
Special KLuna EAS (carb control)
South Beach
68%
52%50%
45%42% 42% 39% 38%
26% 24%
Our reformulated Atkins Advantage bars and shakes offer the best possible
** source: nielsen Panel data,Q3 2008
Purchase frequency is on the rise.
• An increased number of consumers are purchasing
Atkins bars and ready to drink shakes while increasing
their Atkins purchase amount +38%! (total Us HH)**
• Atkins repeat purchase has increased! “Purchase
Frequency” +18%**
Our bars and shakes continue to inspire loyalty.
• 52% brand loyalty**
• Better than eAs, Zone or south Beach
ADVANTAGE BARS
ADVANTAGE PowDER
ADVANTAGE RTD
ADVANTAGE oThER
BAR FLAVoRS
Chocolate Decadence
Chocolate hazelnut Crunch
Chocolate Brownie
Chocolate orange
Chocolate Peanut Caramel
PowDER FLAVoRS
Vanilla
Chocolate
RTD FLAVoRS
Coffee Royal
Milk Chocolate
FLAVoRS
Bread mix
Crackers
PRoTEIN
16 grams
19 grams
18 grams
18 grams
18 grams
PRoTEIN
18 grams
18 grams
PRoTEIN
15 grams
15 grams
PRoTEIN
5,0 grams
1,5 grams
FIBER
7,0 grams
5,4 grams
9,6 grams
5,4 grams
1,1 grams
FIBER
3,7 grams
3,0 grams
FIBER
1,6 grams
2,6 grams
FIBER
1,5 grams
4,2 grams
SUGAR
1,0 gram
1,0 gram
1,1 gram
0,8 gram
9,8 gram
SUGAR
1,0 gram
0,9 gram
SUGAR
0,2 gram
0,3 gram
SUGAR
0,3 gram
0,3 gram
NET CARBS
2,1 grams
2,8 grams
3,1 grams
1,9 grams
2,9 grams
NET CARBS
2,8 gram
3,0 grams
NET CARBS
2,9 gram
1,3 grams
NET CARBS
5,8 gram
2,9 grams
CALoRIES
232
219
207
240
220
CALoRIES
164
165
CALoRIES
157
151
ADVANTAGE BARS
BAR FLAVoRS
Chocolate Decadence
Chocolate hazelnut Crunch
Chocolate Brownie
Chocolate orange
Chocolate Peanut Caramel
DISPLAy/Box/UNIT EAN
5060074624750
5060074624774
5060074624477
5060074624552
SINGLE EAN
5060074624767
5060074624781
5060074624484
5060074624569
CASE EAN
5060074624408
5060074624415
5060074624460
5060074624545
UNITS PER CASE
2
2
2
2
2
ADVANTAGE PowDER
PowDER FLAVoRS
Vanilla
Chocolate
ADVANTAGE RTDs
RTD FLAVoRS
Milk Chocolate
Coffee Royale
ADVANTAGE oThER
oThER FLAVoRS
Bread Mix
Crackers
loyal.
balanced, convenient
taste and texture.
SINGLES PER DISPLAy/Box/UNIT
15
15
15
15
15
SINGLES PER DISPLAy/Box/UNIT
SINGLES PER DISPLAy/Box/UNIT
SINGLES PER DISPLAy/Box/UNIT
DISPLAy/Box/UNIT EAN
DISPLAy/Box/UNIT EAN
DISPLAy/Box/UNIT EAN
SINGLE EAN
5060074621148
5060074624118
SINGLE EAN
5060074624590
5060074625009
SINGLE EAN
8717662260162
8717662260186
CASE EAN
5060074623913
5060074624101
CASE EAN
5060074624583
5060074624996
CASE EAN
8717662260179
8717662260193
UNITS PER CASE
4
4
UNITS PER CASE
6
6
UNITS PER CASE
6
20
take full advantage.
As a leading brand in the weight loss category, Atkins is about to pull even farther ahead. Put sweet sexy science to work for you and your bottom line today – stock up on Atkins Advantage bars and shakes.
You deserve every
get closer to your goal with delicious snacks anytime of the day.
Chocolate Decadence – decadence with zero guilt. this piece of heaven can only be described as a total chocolate treat. it’s out of this world.Chocolate Hazelnut Crunch – Warning, its not your average bar. its great nutrition disguised as rich chocolate and crunchy hazelnuts. this portable snack or meal has the fuel to keep you going.Chocolate Orange – A smooth chocolate bar with a twisted taste of orange – just right for that evening snack as you watch the tv or curl up with your latest novel.Chocolate Peanut Caramel – it’s one of our most popular bars. Why? taste one and see. sweet chocolate combined with rich and creamy peanut and caramel. it satisfies the craving and the need for great nutrition.Chocolate Brownie – it just doesn’t sound possible, does it? A highly nutritious snack that combines a brownie centre dipped in rich chocolate. Oh but it’s true.
Advantage
Chocolate Brownie
Chocolatehazelnut Crunch
Chocolate orange
Chocolate Peanut Caramel
Chocolate Decadence
5 060074 624781
5 060074 624484
5 060074 624767
5 060074 624897
5 060074 624569
SINGLE EAN BARS
Coffee Royale
Milk Chocolate
5 060074 625009
5 060074 624590
SINGLE EAN RTDS
Vanilla
Chocolate
5 060074 621148
5 060074 624118
SINGLE EAN PowDER
Bread Mix
Crackers
8 717662 260162
8 717662 260186
SINGLE EAN oThER
More facts your customers will
* UsdA standard serving sizes of white bread (two slices), turkey breast lunchmeat (one large slice), low-fat swiss cheese (one slice), mustard, lettuce = 14g protein.
** UsdA standard serving size of whole wheat bread = 28g = 2g of fiber.† UsdA standard serving size of Orange Juice = 30g = 25% dv of vitamin C.†† UsdA standard serving size of milk = 244g = 30% dv of Calcium.
devour.
Atkins™ is a powerful life-time approach to successful weight loss and weight management. Whether you’re trying to lose weight or maintain your optimal weight, Atkins Advantage bars and shakes are a delicious and nutritious way to help you reach your goals.
• As much protein as a turkey and swiss sandwich*
• More fiber than two slices of whole wheat bread**
• As much vitamin C as a glass of OJ†
• Calcium equal to a glass of milk††
• But only 3 grams of sugar or less – some nutrition bars have as much sugar as a glazed donut
FIBER PRoTEIN
Go
oD
CA
RBS
Low SUGARG
ooD FATS
VITA
MIN
S, M
INER
ALS
& A
NTI
oxI
DA
NTS
atkins.com