Athlete365 Survey Findings

June 2020

The aim of this survey was to understand the challenges faced in this current climate from

different audience groups.

The survey was translated into 8 languages and respondents came from 135 countries.

2

Introduction

Overview of Respondents

3

Overall:

• 4,089 completed responses.

• 80% of respondents were Athletes, 13% Entourage, and 7%

Stakeholders.

• 54% completed the Survey in English, 13% in Spanish, 11% in

Italian, and 10% in German.

Athletes:

• 3,289 completed responses.

• 61% identified as Elite, 30% as Youth, and 9% as Retired.

Entourage:

• 528 completed responses.

• 23% were from Italy, 14% from India, and 11% from Japan.

Stakeholders:

• 272 completed responses.

• 72% were from National Federations, 17% from National

Olympic Committees, and 11% from International Federations.

4

Demographics

80%

13%

7%

Respondents by Role

Athlete

Entourage

Stakeholder

Respondents from 135 countries completed the survey.

5

2%

3%

3%

3%

6%

7%

8%

9%

11%

12%

Great Britain

Egypt

Portugal

Canada

United States

Japan

India

Germany

Italy

Brazil

Respondents by Country (Top 10)

Athletes:

• 56% were finding it hard to train effectively; 50% were struggling to keep motivated.• Keeping motivated was the biggest challenge among the Retired group.

• Managing mental health and managing sporting careers (both 32%) were the next two biggest challenges, followed by managing nutrition and diet (30%).

• Youth athletes were more likely to struggle with managing their nutrition and diet.

• Elite athletes were more likely to worry about funding their sporting careers.

Entourage:

• 63% were finding it hard to keep their athletes motivated.

• Planning training for their athletes (56%) and supporting their athletes’ mental health (48%) were the next two biggest challenges.

Stakeholders:

• Organising competitions and events was a bigger challenge for National Federations than for other Stakeholder groups (72%).

• National Federations were also more likely to find it challenging to maintain relationships with sponsors and partners (48%).• International Federations were more likely than other Stakeholder groups to find reaching athletes with information was one of their biggest

challenges (62%).

6

Challenges

Key Findings: Athletes

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56% of Athletes were finding it hard to train effectively.

50% were struggling to keep motivated.

Managing mental health and managing sporting careers (both 32%) were the next two biggest

challenges, followed by managing nutrition and diet (30%).

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56%

50%

32% 32%30%

29%27%

12%

5% 4%2%

Finding ways totrain effectively

Keeping myselfmotivated

Managing mymental health

Managing mysporting career

Managing mynutrition and diet

Isolation fromthe wider athlete

community

Funding mysporting career

Keeping updatedon Olympic news

Childcare Other None

What are you currently finding most challenging?

The biggest challenge faced by Youth and Elite athletes was finding ways to train effectively (57%).

Youth athletes were more likely to struggle with managing their nutrition and diet (37%); Elite athletes

were more likely to worry about funding their sporting careers (31%).

The biggest challenge faced by Retired athletes was keeping motivated (51%). They over-indexed on

childcare challenges (16%) and keeping updated on Olympic news (14%).

9

57% 57%

43%

51%49% 51%

36%

30%

35%33% 33%

21%

37%

28%25%27%

29%31%

23%

31%

18%

10% 12%14%

2%5%

16%

2% 3%

10%

1% 2% 3%

Youth Elite Retired

What are you currently finding most challenging?

Finding ways to train effectively Keeping myself motivated Managing my mental health

Managing my sporting career Managing my nutrition and diet Isolation from the wider athlete community

Funding my sporting career Keeping updated on Olympic news Childcare

Other None

10

“It is very hard to train due to many of the

restrictions. Training adds structure to my life,

and I feel that the lack of structure without

training is negatively affecting my mental

health. Everything I'm struggling with is

linked together. They can't be viewed as

separate.”

Elite athlete, South Africa “My biggest challenge is balancing my work

life with my home life, whilst working from

home.”

Retired athlete, Australia

“Due to isolation I am out of a job and do

not have an income to fund future

competitions, in addition to having my

own and family expenses.“

Youth athlete, Peru

“I find it hard to keep on top of a routine. I have

put everything outside of sport on hold, to ensure

I go to the Olympic Games, or I know my mental

health will suffer. That adds to pressure. I can’t

train and I can’t work. What do I do?”

Elite athlete, Ireland

“My biggest challenge is not being able to

train as I want - with the right equipment and

with other people.”

Youth athlete, Germany

Key Findings: Entourage

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The biggest challenge faced by Entourage was keeping their athletes motivated (63%).

The next two biggest challenges were planning training for their athletes (56%) and supporting their

athletes’ mental health (40%).

12

63%

56%

40%

27% 27%

18% 16%13%

11%

4%2%

Keeping myathlete(s)motivated

Planning trainingfor my athlete(s)

Supporting myathlete(s) mental

health

Isolation fromthe wider athlete

community

Managing mycareer

Supporting myathlete(s)

nutrition and diet

Keeping updatedon Olympiccompetition

Managing mymental health

Childcare Other None

What are you currently finding most challenging?

13

“My biggest concern is around the competition

schedule leading into the Olympic Games.

Clarification would put athletes and coaches at ease,

allowing for future planning of careers, training etc."

Entourage, India

“My biggest challenge right now is

not having face-to-face training

with my athlete.”

Entourage, Namibia

“Having no environment for my athletes

to train has been the biggest challenge.”

Entourage, Japan

“Keeping the spirits high for athletes during

this unpredictable situation, with no clear

deadline for when we can go back to train.”

Entourage, Luxembourg

“The biggest challenges include isolation,

mental well-being and nutrition

management.”

Entourage, Italy

“Keeping athletes motivated has been hard

and mental welfare has not been easy.”

Entourage, Brazil

Key Findings: Stakeholders

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Organising competitions and events was currently the biggest challenge faced by Stakeholders (69%),

followed by responding to athlete requests (50%).

Reaching athletes with information (47%) and maintaining sponsor relationships (45%) were additional

challenges common to all Stakeholders.

54% of Stakeholders currently communicated and / or received updates from Athlete365 through

email. Social media was the next most popular communication method (31%).

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69%

50%47%

45%

28%

16%

9%

3%

Organisingcompetitions and

events

Responding to athleterequests

Reaching athletes withinformation

Maintaining sponsorand partnerrelationships

Keeping updated onlatest Olympic news

Engaging our onlineaudiences

Other (please specify) None

What are you currently finding most challenging for your organisation?

16

“The biggest challenge has been the

financial limitations - the financial burden

on athletes and coaches is huge in order to

maintain elite level and expectations.”

National Federation, Canada

“Planning our calendar for 2021.”

National Federation, United States

“The psychological aspect is the

biggest challenging – keeping youth

athletes positive and motivated to train

individually.

National Olympic Committee, Namibia

“Planning for the future with coaches and

athletes.”

National Federation, Brazil

“Uncertainty associated with the future

financing of our sports activities.”

National Federation, Ukraine

“Organising and sustaining future

competitions.”

National Federation, Nigeria

Thank You