www.athenaweb.org

Launched in 2005 at the initiative of the European Commission – DG Research AthenaWeb became rapidly an independent audiovisual WEB TV dedicated to the SCIENCES, SUSTAINABLE DEVELOPMENT & INNOVATION.

- Almost 1.500 films available in Flash streaming- Films produced by Broadcatsers, Independent Producers, Labs, Universities, Institutions credible and trustable sources, all contents verified in-house before publishing.- Films shown in full, in their native language + PDF of transcript + downloadable snapshots- Free consultation / Free participation- Respect of the Producers’ rights / buyouts

ATHENAWEB for the public: A CATALOGUE OF VIDEOS!

VIDEOS CLASSIFIED BY RESEARCH’S THEMES

PUBLIC CATALOGUE: 67 DIFFERENT CONTRIBUTORS IN APRIL 2011

COMMUNICATE WITH THE VISITORS THROUGH:

OUR EDITORIAL

AND FOCUS ON A PARTNER EVENT…

SHOWS THE WIDEST W.W. SELECTION OF THE PROFESSIONALS’ EVENTS – constantly updated:

ATHENAWEB for the professionals:a CUSTOMISED WORKSTATION

• « USERS GENERATED CONTENT » area tailored for the TV Commissioning Editors, the films Producers and related professional communities

• a reference for the academics• a Web 2.0 network for the scientists, teachers and

students• a major player of the European Commission Science &

Research communication (DG Research)

« USERS GENERATED CONTENT » AREA for the BROADCASTERS & PRODUCERS or Professional Communities where they can UPLOAD THEIR VIDEOS SAFELY / RIGHTS PROTECTED – and share them with peers

VIDEOS IMMEDIATELY AVAILABLE …

« DEDICATED CHANNEL » FOR PROFESSIONAL COMMUNITIES NOV/DEC. 2010 : The World Congress of Science and Factual Producers Videotheque (4th

collaboration in 4 Years) – 314 films uploaded by the members !

HOW TO SUBMIT A VIDEO TO THE PUBLIC CATALOGUE?

1. REGISTER AS A « PROFESSIONAL »

2. CLICK « SDUBMIT NEW » and FOLLOW THE SUBMISSION PROCEDURE

3. SEND US A DVD/BETA/DV CAM/HD…

WE’LL DO THE REST…FOR FREE!

HOW TO POST A VIDEO IN THE PROTECTED « BROADCASTERS & PRODUCERS » AREA?

1. REGISTER AS A « Broadcasters & Producers » (24H delay to validate your account)

2. GO TO « Upload a video » and FOLLOW THE SUBMISSION PROCEDURE

3. CREATE YOUR « Contact List » or « Guests List »

…AND SHARE it with peers and clients / colleagues!

ATHENAWEB’S NETWORKS:

, …)• Channel on YouTube

(youtube.com/athenaweb)• Personnal and Corporate pages on

FaceBook• Twitter account• Hundreds of media partnerships with

scientific events / Research organisations and Media Europe wide

EXEMPLE OF PARTNERSHIPS:

But this couldn’t have been achieved without:

-The full and continuous support of the EC-DG Research

-The confidence of the contributors

-Our constant marketing - while knowing that more than 2.000 websites are launched worldwide everyday, the key factor of success is: PROMOTION (on line & off line!

-The collection of new contents and partnerships

- Human relations and hand-in-hand cooperation with the providers and users

Samples of marketing tools:

•Targeted emailing

•Monthly Newsletter

•Flash News

•Referencing & Search Engine Optimisation,

•Partnerships

•Content aggregation etc.

FACTS & FIGURES JAN. 2011

780.000 science videos viewed (from July 2007)

8.000 > 12.500 users / month

@36.000 videos viewed / month

14.500 pros registered recipients of the monthly Newsletter

64 different source of videos contents

50 professional partners (events, media, organisations)

4 tailor-made « Dedicated channels »per year

www.athenaweb.orgContact: info@athenaweb.org

Kathleen Van Damme – Head of project

Operated by :

For the European Commision – DG Research