ateneo innovation class ce195.2 : inside steve's brain book report
TRANSCRIPT
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
1/64
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
2/64
The making of Steve Jobs
Amelio purchased Jobscompany, NeXT and madehim special advisor
Jobs started out as an interim
CEO after Amelio was kickedout
When Jobs took over, Applewas selling about 40different products ink-jetprinters to Newtonhandheld.
He went through the company
,piece by piece finding outwhere the assets were
. ,You don t need to take down notes If it s important .you ll remember it Steve Jobs
Steve
Jobs
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
3/64
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
4/64
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
5/64
5
5:Perfectionism Product
Design and the Pursuit ofExcellence
Matthew Cua 4 BS MAC
Trina Khio 2 BFA ID
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
6/64
6
6Don t Compromise
obsession withexcellence
, - - -He s a fussy pain in the assperfectionist who drivessubordinates crazy with his
.persnickety demands
Mat
t
ew
CU
a
Tri
na
Khi
o
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
7/64
7
1999 iMAC
Mat
t
ew
CU
a
Tri
na
Khi
o
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
8/64
8
,Design is function.not form
user experience the way the product works - (design centric Steve
)Jobs
: *design not surface*appearance elegance*efficiency
Ma
tt
ew
CU
a
Tri
na
Khi
o
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
9/64
9
ac oo years o es
Apple II Apple 1
Computers begin to be consumefriendly because of the
packaging
Ma
tt
ew
CU
a
Tri
na
Khi
o
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
10/64
10
VolksComputer : 1984 Mac128K
- - -e all in one non upgradable computer for the masses
,2 495,10 000M
att
ew
CU
a
Tri
na
Khi
o
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
11/64
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
12/64
12
Avoid a serial
process
prototype productsbetween teams Apple lets them
prototypeeverything
, ,prototype prototypeprototype
Mat
t
ew
CU
a
Tr
i
na
Khi
o
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
13/64
13
Generate & TEST
trial and error
manufacturing processe test new materialsMat
t
ew
CU
a
Tr
i
na
Khi
o
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
14/64
14
Senior Vice President of IndustrialDesign* had four distinct themes in Apple sproduct design
Mat
t
ew
CU
a
Tr
i
na
Khi
o
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
15/64
15
15
Mat
t
ew
CU
a
Tri
na
Khi
o
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
16/64
16
Respect materials.
new ways of manufa open to innovation
Mat
t
ew
CU
a
Tri
na
Khi
o
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
17/64
Inside Steves BrainPassion: Putting a ding in thUniverse
.M ark Ed w ard S M an io
5 B S E C E 2 nd , -Semester SY 2009 2010
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
18/64
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
19/64
The hero/assholerollercoaster
.Mark Edward S Manio 5 BS ECE
2nd , -Semester SY 2009 2010
People do believe that Apple is changing.the world
Everyone at Apple is in constant fear of. losing their jobs It s known as the
/ . hero asshole rollercoaster One day you re a; .hero the next you re an asshole
,It s okay to be an asshole as long as you.are passionate about it
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
20/64
.Mark Edward S Manio 5 BS ECE
2nd , -Semester SY 2009 2010
Jobs uses both the Carrotand Stickto get his team.to produce great work
Steve provided phenomenal inspiration and demanding
.standards to get his team to do such things He pushed,them to their limits until even they were amazed at.how much they were able to accomplish
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
21/64
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
22/64
.Mark Edward S Manio 5 BS ECE
2nd , -Semester SY 2009 2010
Jobs keeps his distance from,rank and file employees heis fairly private at Apple s
.campus
He also shows disdain for
.hierarchies and formalities
Jobs works people hard and,heaps on the stress but they
.produce great work
Working PeopleHard
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
23/64
ElitismElitism
::Hire Only A Players, FireHire Only A Players, Fire
the Bozosthe Bozos
, .Abellanosa Claudelle S, .Ocampo Beatriz Elena L.CE 195 2 A
-2nd Semester 2009 2010
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
24/64
ohn LasseterChief Creative Officer of Pixar and Disney Animation,Studios Principal Creative Advisor of Walt Disney
Imagineering
teve JobsFounder and CEO of Pixar
d CatmullPresident of Pixar and
Disney Animation Studios
ner only with Apeopleo seek out the highest quality in people
ll is Beautifulo work in small teams
, .Abellanosa Claudelle S, .Ocampo Beatriz Elena L.CE 195 2 A
-2nd Semester 2009 2010
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
25/64
ohn LasseterChief Creative Officer of Pixar and Disney Animation,Studios Principal Creative Advisor of Walt Disney
Imagineering
teve JobsFounder and CEO of Pixar
d CatmullPresident of Pixar and
Disney Animation Studios
ner only with Apeopleo seek out the highest quality in people
ll is Beautiful
, .Abellanosa Claudelle S, .Ocampo Beatriz Elena L.CE 195 2 A
-2nd Semester 2009 2010
im CookChief Operating Officer
on JohnsonHead of Retaileter Oppenheimer
Chief Financial Officer
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
26/64
, .Abellanosa Claudelle S, .Ocampo Beatriz Elena L.CE 195 2 A
-2nd Semester 2009 2010
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
27/64
, .Abellanosa Claudelle S, .Ocampo Beatriz Elena L.CE 195 2 A
-2nd Semester 2009 2010
vInvest in people
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
28/64
roduct Picker
eam Director
Leader, .
Abellanosa Claudelle S, .Ocampo Beatriz Elena L.CE 195 2 A
2nd Semester -2009 2010
obs sJob teve JobsFounder and CEO of Pixar
v Don t listen to yes men
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
29/64
roduct Picker
eam Director
Leader, .
Abellanosa Claudelle S, .Ocampo Beatriz Elena L.CE 195 2 A
2nd Semester -2009 2010
obs sJob teve JobsFounder and CEO of Pixar
v Don t listen to yes men
ob Lutz
on Garriques
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
30/64
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
31/64
Ive got a secret;
guess what it is
, .Abellanosa Claudelle S
, .Ocampo Beatriz Elena L.CE 195 2 A
2nd Semester -2009 2010
Marketing Appleas human andcool
A persona for
Apple
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
32/64
InventiveSpirit:
Where does theInnovationcome from?
Steve Ryan Andalis5 BS-ECE
Oliver Ryan Ang5 BS-ECE
Miguel Antonino Varela5 BS-ECE
CE 195.2 A01/19/10
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
33/64
I. Case Study 1: Power Mac G4Cube
--" imply the most
orgeous personalomputer I've ever."een or used by Walt Mossberg of WallStreet Journal
- ,introduced July 3 2001
--
Component PowerPC G4
P roduction July 2000 Ju ly 2001
Dimensions (6.4 kgs), 8.9" H 7.7" W 7.7" D
Processor PowerPC G4 450 MHz or 500 MHz ,100 MHz system bus,1 MB L2 Cache.
Memory 128 MB, 256 MB, 384 MB, 512 MB, 768 MB, 1 GB, or 1.5GB of PC-100 SDRAM clocked at 100 MHz
Graphics Card ATI Rage 128 Pro with 16 MB of SDRAM, nVidiaGeForce2 MX with 32 MB of SDRAM, or ATI Radeonwith 32 MB of DDR SDRAM
Hard drive 20 GB, 30, or 40 GB Ultra ATA hard disk drive @ 5400RPM, or 60 GB Ultra ATA hard disk drive @ 7200 RPM
Optical Drive 24X or 32X CD-ROM, 5X DVD-ROM drive or CD-RW
Operating SystemMac OS 9.0.4 or 9.1
Price $1599
Steve Ryan Andalis5 BS-ECE
Oliver Ryan Ang5 BS-ECE
Miguel Antonino Varela5 BS-ECE
CE 195.2 A01/19/10
(display and other peripherals not)included
http://en.wikipedia.org/wiki/Central_Processing_Unithttp://en.wikipedia.org/wiki/Random_access_memoryhttp://en.wikipedia.org/wiki/Graphics_Cardhttp://en.wikipedia.org/wiki/Hard_drivehttp://en.wikipedia.org/wiki/Optical_Disc_Drivehttp://en.wikipedia.org/wiki/Operating_Systemhttp://en.wikipedia.org/wiki/Operating_Systemhttp://en.wikipedia.org/wiki/Optical_Disc_Drivehttp://en.wikipedia.org/wiki/Hard_drivehttp://en.wikipedia.org/wiki/Graphics_Cardhttp://en.wikipedia.org/wiki/Random_access_memoryhttp://en.wikipedia.org/wiki/Central_Processing_Unit -
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
34/64
I. Case Study 1: What wentwrong?`
ostight ofconsumers!
- ,Too expensive for consumers they( )opted for Mac Mini introduced after
- Inadequate power andupgradeability problems for
( ),professional users could affordthey opted for Power Mac G4 tower
" lorious experiment of aesthetics over"ommonsense by The Register
- Instead of focusing on,what consumers wanted Jobs
thought he could give them
,an elegant museum piece and.it cost him
Steve Ryan Andalis5 BS-ECE
Oliver Ryan Ang5 BS-ECE
Miguel Antonino Varela5 BS-ECE
CE 195.2 A01/19/10
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
35/64
II. An Appetite for
Innovation
- Today's business: -environment ever increasingcompetition and shortening
product cycles:Job's Cons Unable tocapitalize on his
innovations
it is info rme d by Jo b's meti cul ous fo cus on the cus tom er e
" obs usually pays veryareful attention to the."onsumer experience
Steve Ryan Andalis5 BS-ECE
Oliver Ryan Ang5 BS-ECE
Miguel Antonino Varela5 BS-ECE
CE 195.2 A01/19/10
"ompared to Xerox PARC reckless"nnovator
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
36/64
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
37/64
IV Job's Innovation Strategy:
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
38/64
IV. Job s Innovation Strategy:The Digital Hub
Steve Ryan Andalis5 BS-ECE
Oliver Ryan Ang5 BS-ECE
Miguel Antonino Varela5 BS-ECE
CE 195.2 A01/19/10
V P d G i i l
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
39/64
V. Products as GravitationalForce Part of the process of Apple is o focus on products , the end goal
.that guides and informs innovation
You need a-very product
oriented
,culture even ina technologycompany
Steve Jobs
Maximum Profit for product monopolies such asMAC graphical user interface and Windows
.Operating System
The ones who should run the show are not thesales guys but the roduct innovators.
Products need to be onstantly developed .Companies should develop new technologies and
then go in search for those technologies to.solve
Steve Ryan Andalis5 BS-ECE
Oliver Ryan Ang5 BS-ECE
Miguel Antonino Varela5 BS-ECE
CE 195.2 A01/19/10
VI Pure Science vs Applied
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
40/64
VI. Pure Science vs. AppliedScience
ure science is the pursuit of knowledgefor its own sake while pplied science isthe application of science to particular
.problems
,You know our friends( )up north Microsoft
spent over 5illion & ,on R D butthese days all they
seem to be copying isGoogle and Apple
-Steve Jobs
Money isn t the key to innovation
Steve Ryan Andalis5 BS-ECE
Oliver Ryan Ang5 BS-ECE
Miguel Antonino Varela5 BS-ECE
CE 195.2 A01/19/10
Apple focuses more on applied science,Though knowledge is important Apple&focuses its R D resources on a short
.list of projects
Motives , make so much difference HP s primary goal was to ake greatproducts . And our primary goal here is to make the world s best PCsot to be the biggest or the richest .-Steve Jobs
How Does Apple Stay onTop?
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
41/64
VII. The Seer and StealerOBS as the ORACLE
You have to intercept a moving train- to spot which technologies are flourishing and
take a risk- ,You have to be far enough ahead because it
takes time to implement
Example
USB - invented by InteliFi wireless networking developed by Lucent andAgere- These breakthroughs were utilized by Apple in itsinventions
-Apple has less to do with inventing brand new technologies than taking. (existing technologies and making them easy to use from lab to
)ordinary users
OBS as theSTEALER ;Good Artists Copy Great Artists Steal-Picasso
Steve Ryan Andalis5 BS-ECE
Oliver Ryan Ang5 BS-ECE
Miguel Antonino Varela5 BS-ECE
CE 195.2 A01/19/10
VIII Th C ti
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
42/64
VIII. The CreativeConnection
reativity is just connecting things- Steve Jobs
The broader one s understanding of the humanexperience , .the better design we will have
,Through exploration and learning one could understand seemingly very complex things in one senvironment
- Steve Jobs
Logical Creativity and Artistic Creativity are twosides of the same coin- Steve Jobs
Steve Ryan Andalis5 BS-ECE
Oliver Ryan Ang5 BS-ECE
Miguel Antonino Varela5 BS-ECE
CE 195.2 A01/19/10
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
43/64
IX. Flexible Thinking
Steve Ryan Andalis5 BS-ECE Oliver Ryan Ang5 BS-ECE Miguel Antonino Varela5 BS-ECECE 195.2 A01/19/10
penand lexible .and not protecting your business model
The HaloEffect
Sony didn t develop Ipod because itwas afraid of hurting its other
.products
Steve Jobs isn t afraid of,killing its own product for
example he killed the Ipodmini for a better model which
.is the Ipod nano
X C St d R t il
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
44/64
X. Case Study: RetailStores
Steve Ryan Andalis5 BS-ECE Oliver Ryan Ang5 BS-ECE Miguel Antonino Varela5 BS-ECECE 195.2 A01/19/10
selling a lifestyle provide the customers with the best buying exp
the first in many ways
A very risky investment at the time
XI E i hi Li Al th
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
45/64
XI. Enriching Lives Along theWay
Steve Ryan Andalis5 BS-ECE Oliver Ryan Ang5 BS-ECE Miguel Antonino Varela5 BS-ECECE 195.2 A01/19/10
The Gap retail model
.Vs department store modelInvesting on the best location-possible [ ] people didn t have to
,gamble 20 mins of their time
they only had to gamble 20
footsteps of their time
The olution zones showing how the Mac could
be used for digital,photography video editingand making music
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
46/64
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
47/64
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
48/64
.Sherico Paulo D dela CruzIV BS CoE 061144
.n s i d e S t e v e J o b s B r a i n :otal Control Thehole Widget
:otal Control The WholeWidgetAt its release in
,the summer of 2007
the iPhonewaspoised to be one ofJobs hit success,again but it was a
forbidden fruit tothe software
.industry
Jobs is acontrol freak
.extraordinaireHe controlsApple s
,software,hardware and
.design
He insisted on controlling the.whole widget Apple ,s trump card
the iPod ,demonstrated this and, later Microsoft s Zuneand Xbox.
W k ft th
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
49/64
The reason why
iTunes/iPodisclosed is stillbecause of hisdesire to maintain
.complete control( )AAC vs WMA
MicrosoftreleasedPlaysForSure,which was adopted
by dozens ofonline musicstores and MP3
.companies
Weeks after theiPhone ,s release
hackers developed,clever apps for it
but Applequicklyclosed its securityweakness in its
.next update Iteven solved
problems regardingiPhone s usingnetworks aside from
AT&T.
Eventually,though Apple
opened it to-third party
developerswith a
softwaredeveloper s.kit on Feb
.2008.Sherico Paulo D dela CruzIV BS CoE 061144
.n s i d e S t e v e J o b s B r a i n :otal Control Thehole Widget
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
50/64
,In 1984 Jobs decided that theMac wouldn t have expansion
. slots If it couldn t be, expanded then it wouldn t
suffer from driver conflicts.from external devices
Appleis thelast company inthe industrythat still has
control of its.software Dell
and hpare nowlicensed toMicrosoft.
Microsoftdeveloped the
,Plug and Playnow known asPlug and Pray,
because theresults were
really.unpredictable
Microsofts music systemPlaysForShit, ,err PlaysForSure, was.truly unreliable Microsoftmade the
hardware but SanDiskmade the.software
.Sherico Paulo D dela CruzIV BS CoE 061144
.n s i d e S t e v e J o b s B r a i n :otal Control Thehole Widget
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
51/64
.Sherico Paulo D dela CruzIV BS CoE 061144
.n s i d e S t e v e J o b s B r a i n :otal Control Thehole Widget
Amazonclaimedthat their video
,download serviceAmazon Unbox, ight
work with
PlaysForSure. ,Surelythis was a joke?Their updates ,wouldn t match and
as more companies,are involved more
.problems arise
While the Machas itsiLifeas one of its
:big selling points aset of whollyintegrated software
that s built for funand creative
.projects
You don t want yourphone to be an open.platform You need it
to work when you need.it to work Cingular
doesn t want to seetheir West Coastnetwork to go down
because someapplication messed
.up
I think thedefinition of product
has changed over thedecades we really
,are about a system,said Tony Fadell VP
of .iPod
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
52/64
.Sherico Paulo D dela CruzIV BS CoE 061144
.n s i d e S t e v e J o b s B r a i n :otal Control Thehole Widget
he Bloom of VerticalIntegration
Nokia acquired the Loudeye in August 2006 tokickstart its own iTunes service for its multimedia
.phones and handsets, ,In 2006 RealNetworks teamed up with SanDisk the
-number two player manufacturer in the US and left.PlaysForSure-The iPod was a wake up call for Sony to include software in
. ,their line of production This group is run by Tim Schaaf.former Apple executive
Microsoft abandoned its own PlaysForSure in favor of the, , ,Zune a combinational player digital jukebox and online.storeMicrosoft intended to continue this vertical, integration as they have adopted Apple s way with
.the iPod
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
53/64
.Sherico Paulo D dela CruzIV BS CoE 061144
.n s i d e S t e v e J o b s B r a i n :otal Control Thehole Widget
,In December 2005 ForresterResearch : published a paper Sell
,digital experiences not.products
,In September 2007 Steve Jobs leapton stage in San Francisco to
introduce the iPod Touch acompletely revamped line of iPod s
and a WiFi music store coming tothousands of Starbucks coffee
.shops
Industry analyst and president of CreativeStrategies, , : Tim Bajarin said on an interview I
don t know how Microsoft and the Zune competes. ,with something like that The industrial design
,the pricing models that set new rules the, . .innovation WiFi It s not just Microsoft Whoout there has the ability to compete with
that?
Vertical integration was the name of the game but the computer
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
54/64
.Sherico Paulo D dela CruzIV BS CoE 061144
.n s i d e S t e v e J o b s B r a i n :otal Control Thehole Widget
,Vertical integration was the name of the game but the computer.industry matured and it disaggregated Companies started to
.specialize
Intel anda t i o n a lS e m i c o n d u c t o r .made chips
Compaqand HPmade,computers and
Microsoftprovided the
.software
People ran databases fromOracle on top of hardware
from IBM
.
Only Applestuck-to its whole.widget gunsAppleremained
the last and
only verticallyintegrated
.computer company
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
55/64
.Sherico Paulo D dela CruzIV BS CoE 061144
.n s i d e S t e v e J o b s B r a i n :otal Control Thehole Widget
.. So it s not like we re having to cross the;river to go somewhere else the other side of
. the river is coming to us Steve Jobs
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
56/64
iPodHow it came to.be
.Michael Angelo S Dante
-5 BS ECE
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
57/64
iPod
igital HubMaking the computerwork for
!YOU.Michael Angelo S Dante
-5 BS ECE
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
58/64
iPod
eff Robin s iTunes(
Screw the iMovie for). now MP3 is where it s
!at
.Michael Angelo S Dante
-5 BS ECE
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
59/64
pple s Best
Making complexapplications easy and
powerful at the same!time
iPod
.Michael Angelo S Dante
-5 BS ECE
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
60/64
he products.tank
Jon Rubenstein startshis quest for the
components of the!first iPod
iPod
.Michael Angelo S Dante
-5 BS ECE
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
61/64
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
62/64
Touch of LuckThe Scroll Wheel was a
result of trial and. ,error More than that
it was pure innovative!and genius
iPod
.Michael Angelo S Dante
-5 BS ECE
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
63/64
. .stands for ,
Open the Pod Bay Door!Hal
iPod
iPod
.Michael Angelo S Dante
-5 BS ECE
-
8/14/2019 Ateneo Innovation Class Ce195.2 : Inside Steve's Brain Book Report
64/64