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Our vision

To be recognized by all customers as the first choice couriers service comparable to any private

courier company in Africa, relying on a well motivated and committed staff, using the

appropriate technology.

Tagline

lifeline to your deadline

Core Values

As it pursues its mission and vision, EM is guided by the following core values!"

Team wor#

$ur services hinge on teamwor#, strategic alliances and communication both within our

corporation and with the community we serve.

%rofessionalism

&e value professionalism by all employees. &e develop our staff to perform their wor# withe'pertise, dedication and care.

(ntegrity

To do the right thing and adhere to the highest ethical standards of honesty, transparency and

loyalty.

Entrepreneurship

&e are committed to delivery to our customers innovative solutions in our #ey business areas. i.e

courier, financial and other related services.


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tewardship

&e are dedicated to the efficient and effective use of our resources. &e accept responsibility of

the public trust and are accountable for our actions

Mission

To provide prompt, efficient, reliable and secure communication, financial agency and alied

services to domestic and foreign customers for profit with passion.

TRACK RECORD

Ghana Post has computerized its services so customers who send mails by EMS cannow track the mails on its website in the comfort of their homes and oces.

The new measure aims at strenthenin the company to withstand the competitionintroduced by the !nformation" #ommunication and Technoloy $!#T%.

Mr &bdel 'aphieu" Manain (irector of Ghana Post" said this in a speech read onhis behalf at the Si)th *uadrennial (eleates #onress of Post and

Telecommunication 'etired +cers ,elfare &ssociation at -oforidua on riday.

Mr 'aphieu said with the rowin competition in the postal service" the companyhad adopted a rowth stratey and diversi/ed its activities by takin advantae of

its network and automation and established partnership with many oranizations toact on its behalf.0e said plans were also far advanced for the company to send SMS te)t messaesto letter bo) owners when they receive letters in their bo)es on re1uest and also forthem to pay their letter bo) bills at any post oce.

The three2day national conress is bein oranized under the theme3 4Turnin#hallenes into +pportunities.5Mr 'aphieu said the domestic money transfer proramme of the service had beenrepackaed and introduced as the #ash Post.0e assured that manaement would continue to introduce more innovative servicesand products" embark on infrastructural development and provide the needed

human resource base that could sustain the continuous development of thecompany.

Brief introduction

)hana %ost was incorporated by an Act of parliament, Act *+* in August --* thereby formally

separating it from )hana Telecom ompany. /y this Act of incorporation, the corporation was

e'pected to operate on sound commercial lines, and to be self"supporting.


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(n 0uly ---, )hana %ostal ervices orporation was converted to a limited liability company.

The conversion therefore placed the company together with similar private enterprises in the

same legal and regulatory operating environment. (t therefore enabled the company to operatesuccessfully in a competitive commercial environment and also widened the ob1ects of the

company as it e'isted under Act *+*.

ince )hana %ost is a story of outstanding success, it pays tribute to entrepreneurial drive and

professional s#ills of our management and staff. uccess has meant tremendous growth of thecompany itself. &ithin this past years, )hana %ost has 2uic#ly established itself at the forefront

of the courier industry in the country.

Historical Development

3evelopment of the postal service started as the %ost and Telecommunication 4%5T6

3epartment. (t became a corporation with the promulgation of 78 3ecree 9 of 0anuary -:;

and has subse2uently gone through changes as a result of the promulgation of these acts! Act

*+*, August, --9 and Act ;


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especially in developing countries. The prere2uisite for this concept, rest on the separation of the

postal from the telecommunication sector in countries, where they are a single entity.

The idea of separation was therefore bought by the )hana government and was conse2uently

approved by %arliament. The government, however, accepted as part of the econdTelecommunication %ro1ect 4T%6 to separate the %ost from the Telecoms and to restructure both

entities with the view to!

imulating foreign investment in both entities

E'panding and improving their networ#s to provide commercial and social service and

(mproving their managerial capacities to ensure effective and efficient operations and

maintenance of their facilities and services.

The )hana %ostal ervices orporation was conse2uently established as a separate entity by Act

*+* of %arliament on August 9, --*. Towards the eventual separation of the two entities, all

assets were also shared.

)hana %ost, as part of the econd Telecommunications %ro1ect benefited from a restructuring

study underta#en by a consortium of 3utch and )hanaian consultants, Messrs 7epostel and

=e'croft, financed by the &orld /an#. The government of )hana, notwithstanding the

restructuring study converted )hana %ost to a limited liability company among other tate"

$wned Enterprises 4$Es6 following the enactment and implementation of the tatutory

orporations 4onversion to ompanies6 act ;


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"E# ERV$CE A"D OPPORT%"$T$E

(n the conte't that we find ourselves now, )hana %ost is aware that the economic climate is

undergoing rapid changes and consumer needs are becoming more sophisticated and diversified.$ur primary mission is therefore to provide services that must meet these changing needs.

To enhance product development, )hana %ost has broadened and diversified its services through

the identification, promotion and introduction of new products and services.

(n view of this, new services have been developed and introduced into the postal system to

supplement the services that the traditional post offer such as the ordinary, special and e'pressmail delivery services.

Ghana Post ready to overcome the challenge of modern

communication technologyTakoradi" +ct. 67" G8& 9The Ghana Post #ompany :imited on ,ednesday ;oinedthe rest of the world to celebrate ,orld Post (ay with determination to surmountthe challenes of the contemporary communication technoloy.

The Takoradi (istrict Manaer of the #ompany" Mr. Emmanuel +wusu2


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Mr. +wusu2


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E)pandin and improvin their networks to provide commercial and social service

!mprovin their manaerial capacities to ensure e?ective and ecient operationsand maintenance of their facilities and services.

The Ghana Postal Services #orporation was conse1uently established as a separateentity by &ct A7A of parliament on &uust @6" 6DDA

Towards the eventual separation of the two entities" all assets were also shared.

Ghana Post" as a part of the Second Telecommunications Pro;ect" bene/ted from arestructurin study undertaken by a consortium of (utch and Ghanaian consultants"Messrs 8epostel and :e)croft" /nanced by the ,orld ank.

The overnment of Ghana" notwithstandin the restructurin study" converted GP toa limited liability company amon other State +wned Enterprises followin the

enactment and implementation of the Statutory #orporation9s act F6" 6DD@.

Hision

To provide prompt" ecient" reliable and secure communications and /nancialservices and products to forein and domestic customers for pro/t.

The Ghana Post in its endeavour to ful/ll its missions will emphasize in thefollowin3

Prompt #ounter Service to reduce customer waitin time

Prompt delivery

#ompetitive 'ates

Security of mailed items

Mission

To be the best postal oranization in &frica.

Such mission has the followin implications3

The company must consistently increase its pro/tability

The sta? must be motivated to ensure loyalty to the oranization


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*uality of service as in mail transmission and delivery time customer waitin andcounter services must conformin to international standards

&ppropriate and latest technoloy in the industry must be used to enhanceoperations

#orporate Stratey

Ghana Post will adopt a rowth stratey in the medium term" speci/cally willdiversify its activities by takin advantae of its infrastructure and network. Postaland communication related and non2related services will" accordinly" be provideddurin the plan period

#ontrols will be enforced to seal revenue leakaes to obtain the bene/ts ofdiversi/cation.

The EMS will also adopt 9di?erentiation9 and 9cost leadership9 strateies. Thisis to enable it meet intense rivalry and competition within the industry as well totake advantae of Ghana post9s wide network and infrastructure.

Services will be di?erentiated from competitors by

!nvestin in research

0avin better product desin

!mprovin 1uality

!mprovin customer service

EMS9 cost leadership stratey will be facilitated by its low cost of operations ascompared to its competitors. This amon others is due to economies of scaleen;oyed as a result of the company9s e)tensive network and infrastructure. !tcurrently has >AI local courier market share.

Potential for private investment

Postal transit hub

Ghana Post #ompany is wholly Ghanaian with the overnment holdin 677I shares.

0owever" under the (utch overnment9s proramme for transport andinfrastructure sector for Ghana" a postal hub is to be created at the -otoka!nternational airport. The ob;ective is to promote Ghana as a hub for the


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international e)chane of mails and parcels between ,est &frica and the rest of theworld. This will certainly improve upon the 1uality of mail e)chane amon ,est&frican countries.

!t will also foster the development of a business plan of cooperation between GP

and its (utch partners" namely T8T !nternational.

Economic &dvantaes

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