asu's tybee island tourism study

8/20/2019 ASU's Tybee Island Tourism Study

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TYBEE ISLAND TOURISM

STUDY, 2014


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STUDY, 2014

OUTLINE1. Introduction2. Surve o! T"ee I#$%nd &i#itor#

'. &i#itor E()enditure *%ttern#4. E#ti+%ted Annu%$ &i#it%tion %nd Roo+Ni-t#/. Econo+ic I+)%ct An%$#i#. i#c%$ I+)%ct An%$#i#. indin-# Re$%ted to Be%c Renouri#+ent

Studie#3. onc$u#ion


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1. INTRODUTION• E(%+ine %#)ect# o! te touri#+ econo+ on T"ee I#$%nd, 5eor-i%.

• E#ti+%te tot%$ nu+"er o! %nnu%$ vi#itor# %ndroo+ni-t de+%nd.

• E#ti+%te E+)$o+ent %nd Bu#ine## Revenueecono+ic i+)%ct#.• Oni#$%nd %nd o6i#$%nd

• E#ti+%te 7#c%$ i+)%ct# on T"ee I#$%nd, te ito! S%v%nn%, %nd %t%+ ount.

• indin-# re$%ted to "e%c renouri#+ent %re

)re#ented.


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2. SUR&EY O TYBEE

ISLAND &ISITORS


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SUR&EY8 BASIS•9%$:u) #urve8 123 intervie;# 2.?, ;it @/?con7dence• Oct, Nov in 201'

• M%rc, M%, une, u$, Se) in 2014

• Loc%tion#8 Li-tou#e, 2nd St C #out, *ier

•De+o-r%)ic#, #ocioecono+ic, %nd )oint o! ori-in

•An%$e vi#itor e()enditure )%ttern#

•o+)%ri#on %cro## v%riou# #u"-rou)#• %t%+ ount

• 5eor-i%

• Outo!#t%te

• Tr%ve$ ;it or ;itout ci$dren


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&ISITORS8 STAY C

*OINT O ORI5IN

%t%+ ount


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*OINT O ORI5IN8

STATE

GA SC TN NC AL KY OH IL FL WV

2.4?

3.8%3.1%3.0%2.2%2.1%1.7%1.5%1.3%0.9%


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*OINT O ORI5IN8 5A

OUNTY


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*OINT O ORI5IN8 'DI5IT FI* ODED%r:er

re-ion#indic%tei-erconcentr%tion#


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TRA&EL METGOD TO

TYBEE AND*RE&IOUS &ISITS

%r @2?

*$%ne to S%v%nn%, c%r to T"ee /? Oter 2? Recre%tion%$ veic$e 0?Motorco%c>-rou) tour>"u# 0? Motorcc$e 0?

o! vi#itor# !ro+ H'0 +i$e# %;% %d )reviou#$ vi#ited !or 4./ d

o! vi#itor# !ro+ '0 +i$e# %;% %d )reviou#$ vi#ited !or '. d


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GARATERISTIS

*ARTY SIFE ANDGILDREN

Party S!" C#$r"& ' A(" 18

).*

2.7

3.5

2.2

C#at#a+ C,-&ty

Aver%-e )%rt #ie !or %$$ re#)ondent# ;%# '. )eo)$e%nd 40.1? re)orted tr%ve$in- ;it ci$dren


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DEMO5RA*GI

INORMATION8 A5E37.1% 3*.0%

21.2%

5.3%

0.5%

29.3%

33.*%

2*.9%

7.)%

2.7%

C#at#a+ C,-&ty


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DEMO5RA*GI

INORMATION8GOUSEGOLD INOME

10.*%

2).0% 18.2% 17.8%

7.8%

21.5%

@.1?

20./? 1@./?

14.4?

3.@?

27.*%

C#at#a+ C,-&ty

G",r(a &,t C#at#a+/ ,r ,-t" G",r(a


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O&ERNI5GT

AOMMODATIONS)1.2% 39.*%

10.*%*.2%

1.9% 0.)%

37% , t,r #a ,"r&(#t a,++,at,&.*2% , 4a a,++,at,& "r" ,& Ty6"" I$a&


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ROOM NI5GTS BY

*ARTY OM*OSITION

1.3

3.95

1.51.3

3.5).9

1.9

G",r(a O-t" G",r(a

T#" &-+6"r , r,,+ &(#t ,r a$$ t,r a ).


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LEN5TG O STAY ON

TGE BEAG

'1 #,-r 23 #,-r 35 #,-r 58 #,-r 8 #,-r

2.5%

1*.5%

)).8%

23.8%

12.)%

2.5%

19.*%

50.*%

22.2%

5.1%

L,a$ N,&$,a$

,t t,r t"&" t, tay ,& t#" 6"a# r,+ 3 t, 5 #,-r


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'. &ISITOREJ*ENDITURE


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AOMMODATION

S*ENDIN5:7*3.17

:89).90

:**3.39:)79.79


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OST O

AOMMODATIONS

1.3%

2*.)%

18.9%

23.5%

7.0%

22.9%

7.3%

2.2?

21./?

2.'?

4.4?

12.4?

C,t P"r N(#t;


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*ATTERNS *ER

*ERSON *ER DAYA"ra(" 4"r 4"r,&4"r ay

C#at#a

+

C,-&ty

G",r(

a

O-t

"

G",r(

a?&&( a&

@""ra(":18.71 :27.32 :22.82

"r"at,&a$


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EJ*ENDITURE

*ATTERNS8 BY *OINTO ORI5IN:33.79

:90.7*

:*0.*2

?a$y A(.


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EJ*ENDITURE

*ATTERNS BYGILDREN *RESENT:30.*1

:).57 :).78

:10.)3 :10.72 :10.)9

:0.*7:3.)2 :3.17

K1'.0@ K2.22 K2.01

K'.34

K./

K/.41

K0.'3 K1.00K1.

S4"&&( 4"r 4"r,&ay tra"$&( t# #$r"&E :27.7S4"&&( 4"r 4"r,&ay tra"$&( t#,-t #$r"&E :9


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REOMMENDATIONS

ROM RES*ONDENTS

0%

10%

20%

30%

)0%Ar"a I"&tF" ,r I+4r,"+"&t

C#at#a+ C,-&ty

G",r(a &,t C#at#a+/ ,r O-t" G",r(a


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4. ESTIMATED ANNUAL&ISITATION C ROOM

ANNUAL &ISITORS C


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ANNUAL &ISITORS CROOMNI5GT

DEMAND• "t#, t, "t+at" 6a" ,&E

• -r"y "=4"&t-r" ata• ,&"&ta$ &-try 4"&ata• (r, r,,+ a$" ta= r""4t

ata/

• A&&-a$ tat,&E 1;0));000• A&&-a$ r,,+&(#t "+a&E2)7;500.

• 52% Vaat,& "&ta$ )8% H,t"$•FY1) H,t"$,t"$ Ta= ""&-"E :2.3+$$,&

• *2% Vaat,& "&ta$ 38% H,t"$


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&EGILE OUNT C

ROOM TAJES

0%

2%

)%

*%

8%

10%

12%

1)%

1*%

18%

20%

,&t#$y S#ar"E,,+ Ta=" 2008201)/ a&

V"#$" 201)15

,,+"&ta$Ta="


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/. EONOMIIM*AT


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EONOMI IM*AT

SUMMARY

,&$a& ,$a&

1225

1*)3

E+)$o+ent

,&$a& ,$a&

:93;1*3;000

:81;100;000

Bu#ine## Revenue


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EM*LOYMENT IM*AT BY MAORSETOR8

ONISLAND

Lod-in- 42?

Re#t%ur%nt# 21?

Ret%i$ #tore# 10?

Recre%tion C Tour# '?

Tr%n#)ort%tion 1?

Oter 2'?

BUSINESS RE&ENUE


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BUSINESS RE&ENUEIM*AT BY MAOR

SETOR

Lod-in- Re#t%ur%nt# Ret%i$ #tore# Oter Tot%$:0

:10;000;000

:20;000;000

:30;000;000

:)0;000;000

:50;000;000

:*0;000;000

:70;000;000

:80;000;000

:90;000;000

:100;000;000


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BUSINESS RE&ENUE IM*AT BYMAOR SETOR8

OISLAND

Lod-in- 4?

"ta-ra&t 15%

Ret%i$ #tore# /?

Recre%tion C Tour# 2?

Tr%n#)ort%tion 0?

Oter '2?


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. ISALIM*AT


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SOURES O

5ENERAL UNDRE&ENUE2;)81;500

2;23*;000

707;000

Sa$" Ta= J H,t"$C9,t"$ Ta= A""&-"

1.3% 0.4%

Percent of General Fund Revenue

23.0%


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*RO*ERTY TAJES

• Te e6ect on re%$ )ro)ert t%(+i$$%-e r%te# i# co+)uted under te%##u+)tion t%t in te %"#ence o!te t%( revenue -ener%ted " T"eeI#$%nd Touri#+, +unici)%$itie# ;ou$d#i+)$ r%i#e te +i$$%-e r%te too6#et te %"#ence o! #uc revenue.

• A"out K/0 )er K2'0,000 ou#e.

39.3

30.39

39.98

30.97

$$

2015 $$ O"t $$


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BUD5ET ANALYSIS• One +e%n# o! %##e##in- te 7#c%$ i+)%ct o!touri#+ on T"ee I#$%nd i# to co+)%re te #ource#o! revenue %nd e()enditure !or nonco%#t%$ citie#in 5eor-i%, t%t #%re #i+i$%r econo+ic %nd

de+o-r%)ic c%r%cteri#tic# ;it T"ee I#$%nd,"ut do not %ve % trivin- touri#+ #ectorco+)%r%"$e to t%t o! T"ee I#$%nd.

• Te re#u$tin- di6erence# in e()enditure# c%n

ten "e %ttri"uted to te )re#ence o! touri#+ on T"ee I#$%nd.

• Te citie# t%t ;ere !ound to "e #i+i$%r to T"ee,;itin 5eor-i%, %re S)rin-7e$d, %#)er, $eve$%nd,Ro#ton, L%voni%, G%ir%, St%t%+, %nd 5r%.


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BUD5ET ANALYSISEJ*ENDITURE *ER A*ITA BY

ATE5ORY

:

:200

:)00

:*00

:800

:1;000

:1;200

:1;)00

:1;*00

:1;800

CtyA"ra("


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BUD5ET ANALYSIS

5ENERAL UNDRE&ENUE *ER A*ITA

:

:100

:200

:300

:)00

:500

:*00

:700 CtyA"ra("


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. INDIN5S RELATED TOBEAG

RENOURISGMENT


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&ISITOR RES*ONSES8

0%10%

20%30%)0%50%*0%70%

I Ty6"" @"a# "r" (,&"; y,- ,-$K

C#at#a+ C,-&ty G",r(a &,t C#at#a+/

O-t" G",r(a


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ONSEUENES O

BEAG EROSION•

I! tere ;ere no T"ee "e%c, @2./? !e;ervi#itor# ;ou$d co+e to te I#$%nd.

• Lo#t t%( revenue8•it o! S%v%nn%8 K2.1 +i$$ion•%t%+ ount8 K2,000

•

not inc$udin- T"ee $od-in- t%( revenue !or Tr%deenter.

• A##u+in- )ro)ert t%(e# ;ou$d "e r%i#ed too6#et ti# $o## o! revenue,• it o! S%v%nn%8 incre%#e to '@.@/ +i$$# !ro+

'@.2@@ +i$$#• %t%+ ount8 incre%#e to '0.' +i$$# !ro+ '0.'3@+i$$#

• it o! T"ee I#$%nd touri#+re$%ted revenue

+ote$ t%(e#, )%r:in- revenue!%$$# %"out 4./ +i$$ion.


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3. ONLUSION Touri#+ on T"ee I#$%nd e%vi$ #%)e# econo+ic%ctivit on te i#$%nd.

• 1,044,000 %nnu%$ vi#itor# !ro+ ' #t%te# %nd over#e%#

• Ne%r$ 2/0,000 roo+ni-t#• 32? o! ;or:er# in T"ee e#t%"$i#+ent ;or:er# #u))orted " touri#+

asu's tybee island tourism study

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