astia pitch
TRANSCRIPT
“Getting information off the Internet is like taking a drink
from a fire hydrant.”Mitchell Kapor
We’re developing a system which exploresthe emotions behind online conversation...
...making it easier for brands to seewho’s talking about them and what
they’re saying.
Benchmark7
Engine
Social media
Weblogs
Forums
News
Reviews API
We’ll make money through a freemium model,allowing customers to try us without risk.
We aim to reach £100k in revenue within a year...
...and become profitable after three.
Our edge over the competition lies inboth our technology and our coverage.
We’ve got a unique combination of expertiseto bring this product to market.
(but we need a little more)
We want seed fundingto launch, promote and
sell our product.
Information overload is a very real problem.Help us solve it.
affect labs
[email protected]@jennielees
Competitive MatrixCompetitive Matrix
Sentiment
Frequency
Freemium/API
Ask for demo/$$$$$
BuzzLogic
Radian6
TNS Cymfony
NielsenBuzzMetrics
TrackurBrandseye
Sentiment Metrics
Visible Technologies
Techrigy
Scout Labs/Lexalytics
affect labs
LexisNexisBrandImpact
WPP Precis3
Financial Projections
• Year 1: 750 paying users, 100k revenueBurn rate: 20k/month by year endOverall loss of £150k
• Year 2: 4000 paying users, 630k revenueBurn rate: 75k/monthOverall loss of £275k
• Year 3: 17000 paying users, £2.5m revenueBurn rate: 200k/monthOverall profit of £95kBreak-even and growing!
Some of our customers, partners and supporters:
Channel 4 (4iP)
NESTA
University of Edinburgh
Prince’s Trust (PSYBT)
Mothercare
Alltop
Ustream.tv
Edinburgh Festivals
Scottish Enterprise
Astia
AOL
TechCrunch Europe