Bal Harbour Boutique

Miriam Niembro Fashion Buying I

Buying Assortment Project ��

Customer Profile

Primary: Bal Harbour.

Secondary: North Miami Beach, Miami Beach, South Beach, Aventura, Brickell, Downtown.

Tertiary: Miami.

Tourists: Latin America,

U.S., Europe, and Asia.

Primary

Secondary

Tertiary Geographics

GENDER Female INCOME Upper middle to high PRICE RANGE Bridge BODY FORM Junior AGE 25 to 35 (Generation X) EDUCATION High School and up ETHNICITY Multicultural

Demogrpahics

BODY IMAGE Particular and mirroring. FASHION KNOWLEDGE Trend setter and fashion follower. TASTE LEVEL Sophisticated, fancy, trendy, fashion, advanced,

and elegant. SOCIAL ATTITUDES MTV generation, attention getter, open-minded,

individualist, loves the beach and thee sea, likes standing out.

VALUES Ethical, moral, cultural, and economic. CULTURE Miami Casual. PERSONALITY Outgoing, creative, self-confident, fashion,

sociable, flirty, sexy, fun, and extroverted. AESTHETICS (MERCHANDISE) Exclusive, colorful, unique, detailed, spontaneous,

unexpected, fearless, provocative, elegant, sophisticated, fancy, and authentic.

AESTHETICS (ENVIRONMENT) Structural, balanced, calm, uncluttered, geometric, harmonious, luxurious, marine, and minimal.

PSYCHOGRAPHICS

STATISTICS SUMMARY STORE SIZE IN SQ. FT. 1200FT2 NON- SELLING SPACE : 200 FT2 SELLING SPACE IN SQ. FT. 1000FT2 SALES PR. SQ. FT. $ = $570,000 / 900 FT2 = $633.00 PER SQUARE FOOT   RENT PR. SQ. FT.$ : $70.00 PER SQUARE FOOT   1.YEARLY RENT $= STORE SIZE X RENT PR SQ FT =1200 X 70= $84,000   2.PLANNED YEARLY SALES $ = YEARLY RENT/ PERCENTAGE OF RENT TO SALES VOLUME $84,000 / .14= $600,000 3. INDUSTRY AVERAGE STOCK TURN TARGET GOAL: 4   4.AVERAGE PLANNED MONTHLY SALES $= YEARLY SALES / 12 - $600,000/ 12=50,000

5. AVERAGE PLANNED MONTHLY BOM STOCK $= YEARLY SALES/STOCK TURN=$600,000 / 4= $150,000   6.AVERAGE PLANNED STOCK/SALES RATIO: $150,000/$50,000= 3 THE AMT. OF MERCHANDISE ON HAND VERSUS WHAT YOU ARE SELLING X/X=   8.BOM OPENING STOCK $ OR OPEN TO BUY = $ 126,000   STEP ONE -OPENING MONTH PLANNED SALES (7%) YEARLY SALES X 7%= $600,000X 7% = $ 42,000 STEP TWO – MULTIPLY OPENING MONTHLY SALES PLAN X STOCK / SALES RATIO $42,000 X 3 = $126,000   YEARLY PROJECTED MARKUP %= 65% COST%:= 100- MARKUP%= 35 MARK-UP PERCENTAGE= MARK-UP DOLLARS / RETAIL PRICE COST PERCENTAGE OR COST COMPLEMENT= 100.0%- MARK-UP PERCENTAGE MARK-UP DOLLARS= SELLING PRICE- WHOLESALE PRICE  

BUYING & ASSORTMENT PLAN

Overview buying & assortment plan

Swimwear 60%

Halter Bikinis 11%

Fabric: Nylon & Spandex Colour: Colourful patterns

with animal, geometric and abstract prints

Design: Two piece bikini with halter top, side tied

and high bottoms

One Piece 13%

Fabric: Nylon & Spandex Colour: Colourful patterns

with geometric and abstract prints

Design: One piece bikini with V Shaped necks

Monokini 12%

Fabric: Nylon, Spandex, Silk & Cotton

Colour: Solid colours and colourful patterns with

animal prints Design: One piece bikini

with halter tops

Bandeau Bikini 12%

Fabric: Nylon & Spandex Colour: Colourful patterns

with geometric and abstract prints

Design: Two piece bikini with bandeau top and

mid bottoms

Triangle Bikini 12%

Fabric: Nylon & Spandex Colour: Colourful patterns

with geometric and abstract prints

Design: Two piece bikini with triangle top and low

bottoms

Resort Wear 24%

TUNICS 6%

Fabric: Silk & Polyester Colour: Colourful patterns

with floral, animal and abstract prints

Design: Above knee length, ¾ sleeves &

V neck

MAXI DRESSES 6%

Fabric: Silk & Polyester Colour: Colourful patterns

with floral, animal and abstract prints

Design: Knee & ankle length with

V and round neck

Jumpsuits 6%

Fabric: Cotton & Polyester Colour: Colourful patterns

with geometric and abstract prints

Design: Shorts with round and V neck with waistline below the waist or in the

waist

Sarongs 6%

Fabric: Silk Colour: Colourful patterns

with floral and nature prints

Design: Ankle length

Beac

h Ac

cesS

ori

es

16%

Accessories 10%

Hats 3%

Fabric: Straw & pressed fiber

Colour: Solid and multicolour with lines

Design: Decorated with fabrics and stones

Sandals 3%

Fabric: Leather Colour: Brown tones with

a mix of colours Design: tribal/bohemian

style, ankle length with several straps and

decorated with colour stone appliques

Beach Bags 2%

Fabric: Straw, natural & synthetic fiber, and poly

net Colour: Solid, metallic

and bi-colour Design: Totes with tribal

motifs decoration

JEWELRY 6%

Metallic Bracelets 2%

Material: Metal Colour: Gold and silver

plated Design: Colourful and big

stone applique

Colored Bracelets 2%

Material: Metal, fabric and stones

Colour: Multicolour Design: Tribal and

bohemian style motifs

Earrings 2%

Material: Silk, thread, stone gems and

Swarovski crystals Colour: Multicolour

Design: Oversized with tribal motifs in different

shapes

Necklaces 2%

Material: Metal and plastic

Colour: Multicolour Design: Statement

necklaces with tribal style

http://www.agentprovocateur.com/us-main-nav/swimwear/view-all-beach.html http://www.theorchidboutique.com/two-piece-swimsuit.html http://www.odabash.com/us/shop/swimwear#!/___SID=U&p=1&limit=6 http://www.harrods.com/womenswear/new-season-swimwear?sort=0&psc=72&psi=0 http://www.matchesfashion.com/womens/missoni-mare?mkwid=2 http://www.theoutnet.com/en-US/Shop/Clothing/Beachwear?pn=2 http://www.net-a-porter.com/mx/en/Shop/Clothing/Beachwear?pn=1&npp=60&image_view=product&designerFilter=928&excludeFilters=false&dScroll=0&level3Filter=Beach_Dresses;Jumpsuits_and_Playsuits;Coverups;Kaftans_and_Sarongs;Shorts_and_Pants&excludeFilters=false http://www.caffeswimwear.com/es/catalogo-pareos-2013.php http://www.shopstyle.com/browse/swimsuit-coverups http://www.brazilianbikinishop.com/es/lenny-adjustable-halter-bikini-chakhy-29873.html http://www.sheinside.com/Necklaces-c-1755.html http://www.beachbourn.co.uk/shop-by-style-bikinis-c-1_34.html?page=all http://www.marbellashoppingbag.com/lady-russ/gb/50-beachwear?id_category=50&n=51&p=2

References: