Social Media Marketing for Associations

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Overview

• What is Web 2.0?

• Where do you start? How do you use these tools?

• What does this mean for associations?

• 5 Takeaways

• Q&A

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What is Web 2.0?

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What is Web 2.0?

• Media fragmentation

• Consumer = Producer

• Permission Marketing

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What is Web 2.0?

• Social News

• Wikis

• Virtual Worlds

• Video/Photo Sharing

• Social Networking

• Blogs

• RSS

• Social Bookmarking

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Where do you start?

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Where do you start?

• Be reactive

• Tell your story

• Call to action

• Be portable to be viral

• Map the Community

• Participate

• Go Deep

• Focus on influencers

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What does this mean for associations?

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Membership

• Why people join associations:

• Networking

• Keep up to date on research, tools, and techniques

• Monitor and promote profession-related policy

• Continuing education

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Membership

• Social Networking allows you to:

• Leverage existing networks

• Create and share info

• Build and maintain relationships

• Reach out to audience in familiar environment

• Evangelize your organization

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Membership

• Integrated Campaign:• Case Study: Information Systems Audit and Control

Association (ISACA)

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Email link to members

Link on ISACA homepage

Email link to friends

Watch presentation

Join ISACA

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Landing Page with email form

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Legislation and Lobbying

• What you should be doing online:

• Track buzz with Google Alerts

• Monitor web-based reaction

• Comment on related blogs and online editorials

• Identify and mobilize activists

• Participate in the community

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Legislation and Lobbying

• Integrated Campaign:• Case Study: Connecticut Education Association

(CEA)

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Events and Buzz

• What you should be doing online:

• Make some conference/event materials available to all, not just attendees

• Create a YouTube account, channel, and groups• Photo-sharing (Flickr, ect.)• Slideshare

• Invite bloggers to conferences and events

• Publicize to member community on social networks

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5 Takeaways

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5 Takeaways

• Leadership seminar & working group

• Monitor your issues (and yourself) online

• Define “success” for your association

• Old metrics don’t tell the story

• Start! The world’s changing whether you like it or not

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