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Assignment Of

Marketing Management

On

Marketing Research on New Product

Submitted to: Submitted by:

Lect. Satinder Lovepreet kaurMBA I (section A)

Roll no-5741


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About Company

Aloe Vera Health Care company is a newly formed firm in the year

2009 which is launching a range of not just simple allovers biscuitsbut those with the essence of healthiness in them. The company is

Delhi and has an extensive R&D base in the field of bacteriology and

food technology.

The company wants to expand its business in the whole country

Companys Mission-To spread the healthiness and good Qualityproducts.

OBJECTIVE:-

To take care of customers health.

To establish itself as a market leader.

To promote healthy living

To make the beginning of healthy lives


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ALOE VERA TULSI

BAKED BISCUITS ALOE BISCUITS

MADE FROM VEGETARIAN PRODUCTS ONLY

OUR SPECIAL COOKIES

ALOE CHOCO ALOE SUGAR FREE ALOE CRUNCHY BABYS SPECIAL
http://images.google.co.in/imgres?imgurl=http://cache.boston.com/bonzai-fba/Globe_Photo/2009/03/05/mag08biscuits1a__1236297380_3179.gif&imgrefurl=http://www.boston.com/bostonglobe/magazine/articles/2009/03/08/all_rise/&usg=__Met4FfNukSOaTBkpuHvJidcwrUo=&h=300&w=539&sz=118&hl=en&start=26&um=1&itbs=1&tbnid=YvAZc6mQbWm-eM:&tbnh=73&tbnw=132&prev=/images?q=BISCUITS&start=21&um=1&hl=en&sa=N&ndsp=21&tbs=isch:1http://images.google.co.in/imgres?imgurl=http://www.dessert.net.au/images/anzac-biscuits200804231.jpg&imgrefurl=http://www.dessert.net.au/anzac-biscuits/&usg=__lx2IYRoi5NsOTdKg0J6XXPc4MdM=&h=2514&w=2334&sz=2182&hl=en&start=28&um=1&itbs=1&tbnid=Ij8YW2Lbv33mwM:&tbnh=150&tbnw=139&prev=/images?q=BISCUITS&start=21&um=1&hl=en&sa=N&ndsp=21&tbs=isch:1http://www.1stwebdesigner.com/wp-content/uploads/2010/01/most-interesting-ads/vegetarian-restaurant-most-interesting-and-creative-ads.jpg


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ABOUT THE PRODUCT

This is newly innovated product for the sakeof peoples health called

ALOE BISCUITS. Biscuits are rich in proteins, carbohydrates &

less fat and made from fresh oils, milk and another powders. The

good thing in this product

Is that they arehaving no rich content of sugar so that diabetes

patient can also consume it.it is also good for persons who are having

diabetes and for children.

So the product is different from other products and also beneficial for

the consumer. It is totally a new product that are already existing in

the market. So people should try it once time.


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LAUNCHING THE PRODUCT

The company has decided to launch its product in entire country and the

target customer is whole of the population.

Because the product is available at reasonable rate so it is for every

section of the population.

For poor people it is available at much cheaper rates

For middle class people , the product has got some designs also

Target Customers

Various target groups are:

1. Old people: For the aged group of people it is good and healthy product

and that is good for their health

2. Young Group: These are good cookies for the persons who are consume

it more because of its good and healthy material.

3. Children: Those who love taste and those who suffers from intestinal

problem. It is having good taste.

4. Diabetic patients: Some type of cookies are containing low sugar so

good for those suffering from diabetes. These are special for diabetic

patients.

5. The Health conscious ones who believes in staying healthy and beautiful


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So all the people who wants to live healthy and fit are the target customer of

the company.

DISTRIBUTION CHANNELS

Distribution is all about getting your product/service to the right people at the

right time with special consideration for profit and effectiveness. Successful

marketing does not end when a business has developed a product/service and

has found its appropriate target audience with a view to selling it at the 'right

price'.

MANUFACTURES---------DISTRIBUTOTRS-------------CUSTOMERS

The distributors are:-

Retailers

Wholesalers

Intermediaries

Salespersons

The retailers will directly contact the customers and even wholesalers will

provide the bulk to the householders. the sale persons will go door to door

distributing the free sample and the selling the packets with special offers like

with 3 packs purchase , one pack is free etc.


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COMPETITIVE ENVIRONMENT

1. Direct Competition from other brands of Biscuits

Britannias Biscuits

Ceramics Biscuits

Parle-G

Priyagold

2. Indirect competition from other chocolates

Munch

Bar-one

Diarymilk

Cadbury


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Situation Analysis

SWOT Analysis

1. Strength

Biscuits that contain aloevera and tulsi

Different flavors

Good For Diabetic patients

Affordable Prices

1. Weakness

Limited Knowledge

Fear of unknown and new products

Different taste due to addition of aloevera and tulsi.

2. Opportunities

New segment of product

Biscuits with medicated value

Increasing gut problems due to changing life style

Good for all age groups

3. Threats

Competition from already market leaders in Biscuits

Competition from already launche products.


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PROMOTION STRATEGY

Promotion is tool with which public will be informed about the availability of a

particular product or service and the uses of such product. Production decides

the increase in demand for a product; promotion will make the prospective

buyers to know about the want, satisfying characteristics of the product, its price

and place of availability. This term includes advertisement, personal selling

sales promotion and other selling tools which are increasing the sales volume.

Need for Product Promotion

a) To introduce a new product in the market.

b) To influence the public with the help of new uses of the product.

c) To increase the frequency of purchase by each buyer.

d) To encourage dealers to stock more goods.

e) To withstand in the competitive field.f) To increase the sales by imparting special training to salesmen and by

window display.

The Product is promoted by following ways:-

1. ADVERTISEMENT:-

Television

Radio

Newspapers

Online advertisement

2. Door to Door sample distribution

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