assignment 7 – tv channel research
TRANSCRIPT
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ASSIGNMENT 7 – TV CHANNEL RESEARCH
By Rahel Fasil
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TV Channels I will be discussing..• Channel 4• BBC1• ITV
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CHANNEL 4
• Channel 4 is a British public service television broadcaster and has been since 1982 and has a responsibility to the public to produce neutral television.
• After a few years the channel began to focus on the controls of the mainstream and the centre of the mass market as they wanted a wider audience.
• Channel 4 has launched many successful channels such as More4, E4, Film4 and 4Music. This is in order to provide diverse viewing for audiences such as films, movies and factual shows.
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Channel 4 ShowsUS Show Themes /
ContentTarget Audience
Ugly Betty Culture, Identity , Image and Sexuality
16-30 year old females
Desperate Housewives
Family, Deception and Femininity
16-50 year old females
The Simpsons Karma, self image, greed, consumerism
7-35 year olds
Friends Friendship, Coming of age
16-40 year olds
ER Medicine, affairs, addiction
24-40 year olds
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Channel 4 ShowsQuiz/Game Show
Content Target Audience
Deal or No Deal Money gained if low cash boxes are chosen
25-60 year olds
8 out of 10 cats Humour from topics that come up in the week
17-35 year olds
Chris Moyles’ Quiz Night
Celebrity based questions
20-35 year olds
The Million Pound Drop
General knowledge based questions
15-40 year olds
Countdown Maths calculations and word sequences
40-65 year olds
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Target Audience for Channel 4
• 6-7am : 4-7 year olds TV Show: The Hoobs• 7-9am : 18-49 year olds mainly femaleTV Shows: Freshly Squeezed, According to Jim, Everybody Loves Raymond and Frasier• 9-11am : 40-50 year oldsTV Show: Come Dine With Me
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• 1-3pm : 20-50 year old malesTV Show: Channel 4 Racing• 3-6pm : 20-60 year olds (mainly females)TV Shows: Countdown, Come Dine With Me, Four in a Bed, Coach Trip• 6-6:30pm : 7+TV Show: The Simpsons• 18:30–00:00 : 16-50 year oldsTV Shows: Hollyoaks, The Inbetweeners, The Million Pound Drop
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Successful time slots• 6pm – 9pm Why? • Because The Simpsons is a popular, award-winning
sitcom and Channel 4 is the only British broadcaster providing the show. The Simpsons is the longest running American sitcom and many people have grown up watching the show.
• Because of the entertaining, interesting and insightful programmes such as Embarrassing Bodies and Super Scrimpers.
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Documentaries
• Channel 4 provide documentaries on very controversial topics that not many other channels broadcast such as medical, body deformities, social groups and past disasters.
• This is because the channel wants to give audiences a better understanding of these topics and combat prejudice against topics like disabilities.
• Channel 4 documentaries are shown at 8-10pm. The reason for this is that this is when the older and mature audience have finished work and are now able to watch.
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• Audiences for the documentaries are 25 – 45 year old females
• Examples: One Born Every Minute, Big Fat Gypsy Weddings and Obsessive Compulsive Hoarder
Documentary Content/ Themes
Target Audience
One Born Every Minute
Medical, Parenthood
20-40 year olds mainly female
Big Fat Gypsy Weddings
Life Choices, Marriage, Accommodation
15-40 year olds
Obsessive Compulsive Hoarder
Obsession 20-40 year olds
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Channel 4 in comparison to other channels
• BBC and ITV were established long before Channel 4 was launched.
• Channel 4 is more dedicated to showing US comedy-drama shows and factual programmes ie Come Dine With Me and Ugly Betty.
• Whereas BBC show more crime based programmes and series dramas such as Hustle and Waterloo Road.
• ITV are slightly different because they provide more entertainment shows such as The X Factor and I’m A Celebrity Get Me Out Of Here.
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Channel 4’s documentaries compared to other channels
• BBC show more documentaries to do with crime to give more in depth information about what actually happened giving audiences a better view
Examples: The 16-Year-Old Killer: Cyntoia’s Story, Riots: The Aftershock
• ITV tend to show more nature documentaries and documentaries about extraordinary topics from decades ago
Examples: Survival, Diana: Story of a Princess and The Walton Sextuplets Moving On
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BBC• The British Broadcasting Company was founded in 1927
and is headquartered in Westminster.
• It’s the largest broadcaster in the world and has a huge workforce
• BBC’s duty is to provide unbiased public service broadcasting in the UK
• BBC’s work is funded by the yearly television licence payment which is charged to all British households with any television recording equipment
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BBC1 Shows• BBC1 is well known by many generations for providing award-
winning sitcoms such as My Family and Absolutely Fabulous.
• Gripping soaps such as Eastenders and Doctors.
• Programmes that are based on house hunting and auctioning such as Antiques Roadshow and Escape to the Country
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Target Audience for BBC1• 9:15am - 1pm : 40-70 year oldsTV Shows: Rip off Britain, Homes Under The Hammer
• 1pm – 7pm : 35+ femalesTV Shows: Doctors, Regional Weather
• 7pm – 11pm : 18-45 year oldsTV Shows: The One Show and Eastenders
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Successful time slots• 7:30pm till 10pmWhy?• Because this is when the younger and older audience are all
watching.
• With entertaining shows like Eastenders and informative shows ie Crimewatch, viewing loyalty is gained.
• Another successful time slot is Friday 8pm – 10pm where comedy sitcoms such as Mrs Brown’s Boys and Miranda are shown
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Documentaries
• BBC1 show documentaries such as Cyntoia’s Story: 16-Year-Old Killer and Hillsborough: Searching for the Truth. BBC1 documentaries mainly focus on crime.
• BBC3 documentaries focus mainly on Britain’s youth audience such as Tulisa: My Mum and Me and My Forced Unwanted Marriage
• BBC documentaries focus on these topics because they are popular with the audiences and help them have a better understanding and become less biased to serious topics.
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BBC in comparison to other channels• BBC doesn’t have advert breaks in between channels due to TV
Licence fees
• Like ITV and Channel 4 they focus on the older audiences in the morning and in the afternoon they focus on the more younger audiences.
• There are more comedy shows than the other channels and they are shown during prime time.
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BBC documentaries in comparison to other channels
• Unlike Channel 4 and ITV, BBC use their many channels to target different target audiences. BBC Four provide more cultural documentaries whereas BBC3 show more documentaries revolving youth etc
• BBC channels show more documentaries daily than ITV, Channel 5 and Channel 4
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