assignment 5c

Cerebral Memory Cards Chris Sandoval

FA102a, Research and Brand Development

Assignment One, Research


“Preserving the self for later emulation: what brain features do we need?”

http://www.kurzweilai.net/preserving-the-self-for-later-emulation-what-brain-features-do-we-need



Recurrent loops, special electrical circuits that cycle back on themselves, hold our current thoughts.

http://alifewastedinrock.files.wordpress.com/2009/03/memory.jpg?w=300&h=299




Preserved memories and identity may be affordably reanimated by being “uploaded“ into computer simulations,


http://www.kurzweilai.net/images/Thebrainisthinking-259x287.jpg


Cryogenic brain preservation can be validated to reliably store retrievable and useful individual mental information.



http://www.neurdon.com/wp-content/uploads/2010/04/brain_usb.jpg

Subconscious Moves to a Hardcopy


Assignment One, Description of Future Product or Service

Assignment Two, Naming Process


Sweet

Calculated

Medicinal

Memory

Motivated

CalculatedMemory

Assignment Two, Brand Character Diagram



Assignment Three, Logotype Research, Science

I chose the word, “Science” from the character diagram.


http://www.dartneuroscience.com http://www.wired.com/

http://www.mchips.com/

Assignment Three, Logotype Research


Assignment Three, Finished Logotype

The use of rectangles in both WIRED and MicroChips inspired my logotype.


Assignment Four, Social Media Branding, Research

http://www.facebook.com/kodak

http://www.facebook.com/WesternDigital

http://www.facebook.com/sandisk


Assignment Four, Social Media Branding, Creating Community

To get CalculatedMemory likes and comments, I asked my friends on facebook chat to look at the page.


Assignment Four, Social Media Branding, Facebook Pages


Assignment Four, Social Media Branding, Facebook Pages - Comments


Assignment Four, Social Media Branding, Facebook Pages - Images


Assignment Five, Webpage Layout Research for Wireframes

http://www.wired.com/


Assignment Five, Webpage Layout Research for Wireframes

http://www.dartneuroscience.com/


Assignment Five, Wireframe


Assignment Five, Tagline Research

Kodak- Have a Kodak Moment

Sandisk- Yeah, it’s that fast

American Express- Don’t leave home without it

Allstate- You’re in good hands

McDonald’s- I’m lovin’ it


Assignment Five, Homepage Visual Design in a Browser


Assignment Five, Lower Level Visual Design in a Browser

http://invis.io/USB1MCXP

http://invis.io/YHB1MHE9


Assignment Five, Linked Prototype URL

http://invis.io/USB1MCXP

http://invis.io/YHB1MHE9

assignment 5c

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