fa assignment 5c
TRANSCRIPT
FA 102 a Research and Brand Development!
Jamie Bleznick !Automated Cars!
Assignment One, Research!
“Wait Six Years to Buy your Next Car”!http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!
Jamie Bleznick !Automated Cars!
Assignment One, Research!
By 2030 people will be able to buy a car that’s fully automated and won’t even have the option for a driver!
http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!
Jamie Bleznick !Automated Cars!
Assignment One, Research!
Vehicle design will change significantly and be made to adhere to certain speed limits in different areas such as cities or more rural areas!
http://www.forbes.com/sites/pikeresearch/2013/11/13/how-self-driving-cars-will-change-the-world/!
Jamie Bleznick !Automated Cars!
Assignment One, Research!
Highly automated cars will potentially become dominant sooner rather than later!
http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!
Jamie Bleznick !Automated Cars!
Assignment One, Description of Future Product or Service!
“Self-Driving Car without the Driver”
Jamie Bleznick !Automated Cars!
Assignment Two, Diagram!
Jamie Bleznick !Automated Cars!
ProgRes!
Character/Persona!!
Intelligent !Sophisticated!!Fast-Paced Self-Reliant!!!
Tone!!
Scientific !Advanced!!Progressive !Direct!
Language!!
Simple ! !Responsive!!Inviting ! !Effortless!
Purpose!!
User-Friendly !Convenient!!Straight-Forward !Manageable!
Assignment Two, Naming Process!!ProgRes (combining progressive, responsive, and effortless)!Sophistable (combining sophisticated and manageable)!!Selected Name:!ProgRes!!Justification:!Suggests that the cars are advancing in technology!!
Jamie Bleznick !Automated Cars!
Assignment Three, Logotype Research, Word from Diagram!
Simple
Jamie Bleznick !Automated Cars!
Assignment Three, Logotype Research!
Jamie Bleznick !Automated Cars!
h#p://www.nike.com/us/en_us/?cp=usns_kw_AL!1778!3!43361374382!e!!g!nike%20.com!c
h#p://www.mcdonalds.com/us/en/home.html
h#ps://www.facebook.com
Assignment Three, Finished Logotype!
PR
Jamie Bleznick !Automated Cars!
Assignment Four, Social Media Branding Research!
Jamie Bleznick !Automated Cars!
Google Driverless Car:!h#ps://www.facebook.com/pages/Google-‐driverless-‐cars/420668271288575?sk=Mmeline !Honda Civic:!h#ps://www.facebook.com/hondacivic?fref=ts !Toyota!h#ps://www.facebook.com/toyota?fref=ts !!
Assignment Four, Social Media Branding, Creating Community!
Jamie Bleznick !Automated Cars!
!! • Posted on Personal Facebook!• Posted on Personal Twitter!• Texted Friends and Family!• Word of Mouth!
Assignment Four, Social Media Branding, Facebook Pages!
Jamie Bleznick !Automated Cars!
!!
Assignment Four, Social Media Branding, Facebook Pages!
Jamie Bleznick !Automated Cars!
!!
Assignment Four, Social Media Branding, Facebook Pages!
Jamie Bleznick !Automated Cars!
!!
Assignment Five, Webpage Layout Research for Wireframes!
Jamie Bleznick !Automated Cars!
http://www.ford.com/!!
Assignment Five, Webpage Layout Research for Wireframes!
Jamie Bleznick !Automated Cars!
http://www.toyota.com/!!!
Assignment Five, Wireframe!
Jamie Bleznick !Automated Cars!
Logotype
Short DescripMon
About FAQ Shopping Tools Build & Price
Photos with Tagline Text Social Media Links
Assignment Five, Tagline Research!
Jamie Bleznick !Automated Cars!
• Hertz- Puts you in the driver’s seat!https://www.hertz.com/!
• Toyota- Let’s go places!http://www.toyota.com/!
• Greyhound- Leave the driving to us!https://www.greyhound.com/!
• Honda- The Power of dreams!http://www.honda.com/!
• Burger King- Have it your way!http://www.bk.com/!!!
Assignment Five, Homepage Visual Design in a Browser!
Jamie Bleznick !Automated Cars!
!!
h#p://invis.io/GQ1TSC06V
Assignment Five, Lower Level Visual Design in a Browser!
Jamie Bleznick !Automated Cars!
!!
h#p://invis.io/K71TSF9EM
Assignment Five, Linked Prototype URL!
Jamie Bleznick !Automated Cars!
!!
h#p://invis.io/GQ1TSC06V