Assignment 4 Part A

Delia Rahela DanIna BaysonAndreea Cristea Paula Duru

What were Magazines original purposes?

Before the real advert of the internet, magazines served much greater purpose that they do now.Magazines are collections of articles and imagesTo find information or options about popular cultures, current events.Brief information about what is going on around the world.Commentaries of popular interest, also advertising different products.

Delia

What Technologies were used to make magazines?

Type used to have to be set up manually - individual letter in racks - then eventually it became cast - now it is done by computer and everything including images

It used to be done by a compositor, or page makeup guy, the type face was laid out and blocked together. It was like a hot metal... They called it print press:They wrote letter on a paper one by one and they pressed it to an other paper it was something like a stamp kind of a technology.

What are some example of magazines?

Ina

‘Select’ is a 1990s music magazine

‘Neon’ a film magazine in 1996

Some different magazines from 1900s

What kind of content were put in magazines?

• There are different kinds of content to put on magazines depending of what target audience/topic it is for.

Ina

Food magazine content

Mostly different topics about food

Have a big picture to show that the magazine is about food

‘Vantage’ magazine

A general magazine with everything

Pictures to show that there are different topics inside

What did some of the first magazines look like?

• The Gentleman’s Magazine – first publishes in 1731•Considered being the first general –interest magazine.

•By Edward Cave – editor – first one who used the term MAGAZINE.•Came out monthly

Men Fashion in Gentleman’s Magazine.

Layout - Cover similar to a newspaper

Issue Number

Serif fonts

TARGET: Men, because on old times men had more power than women.

Andreea

Issue Number

Serif Fonts

Black and white coloursLayout: Like a book cover Content page

Other old magazines...

Other old magazines...

Main Cover Line&Photograph feature Article

Serif Fonts

Issue Number

Masthead

March 1913 –Issue Number

Colour

Targeted to women.

What materials (ink/paper/binding) were used to make magazines?

• Ink - mostly black and white, as getting modern started adding more colour -make the letters look more classic (sans serif)

• Paper – as a newspaper/ typical paper (not glossy)

Binding by using a hand tool.

When were magazines invented and why?

Around the 18th Century

1731 – Gentlemen's Club 1st MODERN MAG

1739 – The Scots Magazine

1770 – The Lady’s Magazine

1732 – The London’s Magazine

Most magazines started being published in the 18th Century.

Magazines were invented to spread and give information to specific target audience weekly, daily or monthly.

Paula Duru 13 A

Part A

Why they were invented

• They are entertaining and informative

• Great for casual readers who are looking for a pleasant way to pass the time while being entertained and picking up a useful information.

• Magazines are invented to interest every age group, special interest group, and even many clubs and organizations.

Paula Duru 13 A

Part A

History Of Magazines The Gentlemen’s Magazine was the first to use

the term "magazine"

Paula Duru 13 A

- One of the first popular magazines that was the Gentlemen’s Magazine.

- The Gentleman's Magazine, first published in 1731, in London, is considered to have been the first general-interest magazine.

by Edward Cave in January 1731Front PAGE

Part A

Why they was invented at this time 1700- 1800

• During the late 1800s improvements to magazines came about through the process of better printing techniques. In 1870, printers experimented with better uses of colour.

•The history of the magazine dates all the way back to the 1700s

• Only the rich could afford to purchase magazines and only the few educated people of the time had the skills to read them. 

Paula Duru 13 A

Part A

- The oldest consumer magazine still in print is The Scots Magazine.

- This magazine was first published in 1739

- Although multiple changes in ownership and the gaps in publication totalling over 90 years weaken that claim.

History Of Magazines

Paula Duru 13 A

It is the oldest magazine in the world still in publication.

2010 issue

Part A

What role does Advertising have?

• Magazine ads have always been more about image than response.

• The branding message ads of today follow a consistent theme in trying to match the qualities of a product into how this fits into the quality of our lives.

• Advertisements product was created make notice or announcement in a public promoting a product service, or event.

• It was always created to be eye catching and persuade the reader or audience Paula Duru 13 A

Part A