aso training-for-mobile-academy-sebastian-maraloiu
TRANSCRIPT
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100,000downloadswith no marketing budget
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Sebastian MaraloiuCMO & Co-founder GameGif
Linkedin: www.linkedin.com/in/sebastianmaraloiu
Email: [email protected]
Download GameGif for Android: bit.ly/gamegif
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You have an app. Now what?
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AppStore OptimizationSEO for mobile apps
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Why isASO so important?
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The process of finding an app
of a keyword to search for
THINK
Names + logos & click on one
BROWSE
At screenshotsLOOK
Descriptions & reviews
READ
To download or not
DECIDE
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How I got 100korganic downloads
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Assetoptimization
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Keyword optimization
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Blushr download growth
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Presa: Romania pozitiva (22), mobilissimo(23),cabral.ro(24), yoda.ro(27), a1.ro, realitatea.net(28), gandul.info(28)
Presa: Wall-street.ro(22sept), adevarul.ro (29sept) Localizare: spaniola (7 dec), portugheza (1 ian)
Design improvements: May-June
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Funnel & Install rate
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How to choose the right keywords
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Tool no.1SensorTower
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Sensor Tower Keyword Rankings
1. Relevance 2. Difficulty (<3) 3. Traffic (>2)
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Tool no.2Tune/MobileDevHQ
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Tune Keyword Rankings
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DifferencesApple vs Google
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In your control Out of your control
App Title Ratings?
Short description Reviews?
Long description No. of downloads
Press mentions Install rate?
App Design (material) Secret stuff
Icon, screenshots, trailer
Social media?
App size (.apk)
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1) Title (30c) + Short description (80c)Strategy: add relevant keywords & be coherent
2) Full description (4000c)Strategy: repeat keywords 4-5 times, but not more because it will be considered spam
Tip: it seems the first 200 characters are more important than the rest
3) Press mentions
4) Install rate!
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In your control Out of your control
App Title Ratings?
Description Reviews?
Keyword field No. of downloads
Press mentions? App updates?
Icon, screenshots, trailer Install rate
Social media? Secret stuff
App size
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1) Title (255c)Strategy: add relevant keywordsTips: don’t add a long, irrelevant description. Your app will get
rejected the description does not matter
3) Keyword field (100c)Strategy: Use commas after each word, but leave no space before or after Don’t repeat words. No need for plurals
4) Press mentions & social media?5) Install rate!
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Sebastian MaraloiuCMO & Co-founder GameGif
Linkedin: www.linkedin.com/in/sebastianmaraloiu
Email: [email protected]
Download GameGif for Android: bit.ly/gamegif
Feedback form:
https://sebastian10.typeform.com/to/R99aOn