(The Annuitus Group)

(McKinsey & Co.)

(Pepper Global)

SUBSCRIBERS TAKE AN ACTION

THAT ACTION TRIGGERS AN EMAIL

(OR A SERIES OF EMAILS)

THAT EMAIL PROMPTS THEM TO TAKE ANOTHER ACTION

PROSPECTS BECOME CUSTOMERS.

VOLUNTEERS BECOME DONORS.

CUSTOMERS BECOME MORE AND LESS ENGAGED.

Audiences change over time.

Triggers allow you to reach these ever-changing audiencesat the right time.

WHEN A PERSON SIGNS UP

ON A SPECIFIC DATE

WHEN A PERSON CLICKS A LINK

WHEN A DATA FIELD CHANGES

Sign Up or Form Fill Examples

Date-based Email Examples

Birthday emails can lift conversion rates by 60% over non-birthday email messages with the same offer.

(clickz)

Click-based examples

Data change examples

Source: Really Good Emails