"ask me anything" with youtube's product manager
TRANSCRIPT
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"Ask Me Anything" with YouTube's Product Manager
/Productschool @ProductSchool /ProductmanagementSF
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About me
Born and raised in the Bay Area
Currently a PM at YouTube
Fun facts!
● I have a golden retriever● I have a twin sister
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3 things I wish I knew about being a PM
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#1The path to PM can be windy
(...and that's ok!)
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The start
Studied EE at Berkeley, Stanford
Thought I was going to be a HW engineer forever
Cracks in the foundation formed
● Loved my psych classes● Dabbled in marketing ● Worked on and off as a SW
engineer
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Intel: early lessons
Stints in engineering and marketing
Ended up an analyst for the CEO’s chief of staff
Got a crash course in business and strategy
Loved the birds eye view, but missed being on the ground floor
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My first PM gig
Joined a new subsidiary of Intel called Intel Media
Goal was to disrupt the cable TV business
Got a crash course in being a PM
● Authority is earned, not granted
● Make order out of chaos● Identify and fill in the gaps
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Continuing the journey
Now at YouTube working on growth
Realized my hodgepodge background can be an asset
● SW and circuit design skills ● Psychology ● Marketing● Data analysis
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#2Be an octopus
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A day in the life
Despite the variety, your role for most meetings is to:
● Have clear goals and outcomes in mind for each meeting
● Be prepared with information and data
● Drive each meeting to reach desired goals
● Identify and follow up with action items
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#3It’s easy to be a bad PM, hard to be a good one
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Good PM/Bad PM
A ‘good’ pm will be a function of the team, company, environment, product
Being a PM is both art and science
All of us can be bad PMs sometimes
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My take
A good PM...
Does what it takes to deliver
Is self aware, asks for feedback, and learns fast
Is the voice of the customer
Serves the team
A bad PM...
Thinks they are the boss
Goes where the wind blows
Has a weak grasp of who their customer is, or should be
Doesn’t have a plan for what their team could be working on next month
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Thanks for listening!
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