ask a reseller webinar 2 14-2013 revised

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Page 1: Ask a reseller webinar 2 14-2013 revised
Page 2: Ask a reseller webinar 2 14-2013 revised

So You Want to Be in the SEO Business?

Learning from the school of Hard Knocks

Chuck- Expert in Training

Page 3: Ask a reseller webinar 2 14-2013 revised

Why To?

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When you have your “why to” your “how to” will come

Page 4: Ask a reseller webinar 2 14-2013 revised

What is Your Foundation? What are you building your

business personality around?

Your expertise

Your scope of products

Customer service

Making money for your clients

Being a star

Creating jobs for others

Page 5: Ask a reseller webinar 2 14-2013 revised

Our Foundation

Making others successful

“I believe that people will start out doing business because they are convinced that you will do a good job but they will keep doing business with you because they trust you and like you. “

-Chuck

Page 6: Ask a reseller webinar 2 14-2013 revised

So How Do You Start? Build an outstanding website

Have an outstanding, helpful, relevant blog on your site. Keep it current.

Have Hubshout optimize your website and don’t be cheap. Don’t expect your customer to buy big if you don’t.

Do a PPC campaign (even it is a small one). You won’t sell it if you don’t own it.

Have an email or Newsletter strategy. Make it helpful. Freshen your list and keep it current.

Build a social strategy

In other words, PROVE YOUR OWN THEORIES!

Page 7: Ask a reseller webinar 2 14-2013 revised

How Do I Get Clients?

Make a list

Start a PPC campaign

Start an SEO campaign

Start an email campaign

Work the phones

Cold Call

Track your results and improve on your methods

Page 8: Ask a reseller webinar 2 14-2013 revised

So you got a hot one! Now what?

Now What?

The Proposal

Page 9: Ask a reseller webinar 2 14-2013 revised

Now You Have a Client!

Now What?

Start them out right!

Page 10: Ask a reseller webinar 2 14-2013 revised

Start Them Out Right!• Keywords

• Analytics

• Tracking

• Dash board

• Writer Instructions

• Blog

• Onsite SEO review

• New content

• Make yourself a check list

Page 11: Ask a reseller webinar 2 14-2013 revised

Getting Your Clients Through Infancy

“Never underestimate how important the first three months

are to a new SEO client”

When you get them successful, Ask them for referrals!

Page 12: Ask a reseller webinar 2 14-2013 revised

General Things to Be Successful

Polish Your Pitch

Use the Tools That Are Given To You

Build systems that will support your growth.

Page 13: Ask a reseller webinar 2 14-2013 revised

Use the Tools That Are Given To You

Online proposal tool

Phone tracking system

Marketing collateral

Photo archive

Free pre-written nurture emails

Search News

White papers

Webgrader

Premium Writer Service

Custom newsletter service

Lead tracking

Reputation monitoring

Account Manager

Page 14: Ask a reseller webinar 2 14-2013 revised

Establish a Good Back End

Invoicing

Contact manager

Credit Cards

Project Manager

Build systems that will grow with your business

Page 15: Ask a reseller webinar 2 14-2013 revised

Keep Learning

conferences

Seminars

Videos

Invest in your business

Page 16: Ask a reseller webinar 2 14-2013 revised

Keep Learning

Fake It Until You Make It

Never Let Them See You Sweat

Page 17: Ask a reseller webinar 2 14-2013 revised

Collect Your Freebie! Thanks for staying until the end of this live Webinar.

You are eligible to receive FREE phone-tracking setup on any website that has an active service plan on it.

The value of this is $50! We are offering it to YOU for only $1.

Act Now. You must submit a support ticket before 5PM EST today to claim your freebie.

How: Go into your portal and raise a support task on the campaign where you’d like us to put the phone-tracking on!

Include WEBINAR214 in the support task notes.

Page 18: Ask a reseller webinar 2 14-2013 revised

The End!

Thank you for joining us!