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MARKETING GUIDE2016

SPONSOR OR EXHIBIT AT EVENTSASCPA events provide unique and exciting opportunities to network with your target market, promoting your business and showcasing your products and services in an exciting atmosphere. Let ASCPA help to focus your specific marketing needs with one of our custom packages.

FOR MORE INFORMATION:Corena Cottles

For Events334.386.5766

ccottles@ascpa.org

Diane Christy For Advertising

334.386.5752 dchristy@ascpa.org

Rebecca Schweiger For Golf Tournament

334.386.5753 rschweiger@ascpa.org

SUPPORT THE YOUNG CPA CHARITY GOLF TOURNAMENTThis annual tournament benefits The Exceptional Foundation of Homewood and the Alabama Society of CPAs’ Educational Foundation. Robert Trent Jones golf trail at Oxmoor Valley. Scheduled to coincide with ASCPA’s Accounting Connection Conference.

ADVERTISE IN THE ASCPA MAGAZINE Ten issues published per year, which reach our members in both hard copy and digital formats, the ASCPA magazine is the premier news source for members. Feature your products and services in full color with custom advertising packages. Advertisers receive preference for providing articles of interest for specific issues.

Purpose of the Exhibition: The exhibition is for the purpose of education and to provide a service to ASCPA event attendees.

Standard Exhibit Space: The exhibit space in-cludes a 6’skirted table, 2 chairs, and a basic electri-cal connection (when requested in advance). Exhibi-tors will be sent instructions on shipping procedures, set up and tear down, as well as information on se-curing internet from the site, if needed. Includes two lunches with attendees per day. Services do NOT in-clude: wired internet connection, identifying signage, additional tables/chairs, additional lunches, shipping/freight, and exhibit set-up.

Exhibitor Hours: Exhibit hours are established by ASCPA. Generally, exhibits will be open during regis-tration and breakfast, morning and afternoon breaks and lunch. To maintain the educational integrity of the program, exhibitors are asked to adhere to the exhibit hours indicated. Once event sessions begin, discussions with participants should be finished and participants should be encouraged to return to the sessions. This will enable participants to receive maxi-mum benefit from both the educational program and the exhibits.

Exhibit Set Up and Tear Down: Exhibitors are responsible for setting up and tearing down their ex-hibits. No assistance will be provided by ASCPA. Ex-hibitors are expected to set up and tear down their exhibits during the established time periods.

Eligible Exhibits: ASCPA reserves the right to de-termine the eligibility of any company or product for inclusion in the exhibition based on the information provided by the exhibitor. ASCPA does not promote companies whose programs, services, products, etc., compete with those offered by ASCPA to its members.

Assignment of Exhibit Space: In assigning exhib-it space, full consideration will be given to competing products and general grouping of exhibits for proper display and comparison. Every effort will be made for the equitable assignment of space. ASCPA reserves the right to relocate any exhibit for the benefit of the exhibitor or for the betterment of the exhibition. No

2016 CONFERENCE SPONSORSHIP AND EXHIBITOR SPECIFICATIONS

firm, organization, company or individual without as-signed exhibit space will be permitted to display or distribute products or literature, or solicit business within the exhibition hall. Exhibitors will not be permit-ted to assign, sublet or share with others any part of the space allocated to them. Booth locations are se-lected in the order of registration, with the exception of gold and silver sponsors.

Care of Facilities: Exhibitors of their representa-tives must not injure or deface the walls or floors of the meeting site. When such damage occurs, the ex-hibitor is liable to the owner of the property so dam-aged.

Cancellation of Sponsorship/Exhibit Space: Sponsorships are secured on a first-come basis. Full payment must accompany exhibit contract. Cancel-lations of exhibit space are fully refundable if submit-ted in writing at least 30 calendar days prior to the conference. Cancellations submitted in writing less than 30 days will receive a 50% refund. NO refunds are given to cancellations less than 10 days prior to the event.

Staffing & Badges: Exhibitors must provide ASCPA with the name(s) of the representative(s) who will at-tend the exhibition. Badges: Exhibit representatives must wear appropriate ASCPA badges at all times. Badges will be distributed at the event.

Cancellation of Events: ASCPA reserves the right to cancel or reschedule an event. Should this occur, ASCPA will not be held responsible for any expenses incurred by the exhibitor.

Security: The exhibit area will not be locked when not in use. Exhibitors should consider removing from the meeting site or otherwise securing all equipment, supplies and other information at the close of each event day.

Shipping: Exhibitors are responsible for shipping materials to and from the event. Costs associated with shipping and storage of exhibit material are the responsibility of exhibitor.

For more information about sponsor and exhibitor packages, see following page.

EXHIBITOR PACKAGEMeet potential clients face-to-face when you exhibit at the ASCPA conferences and special events. Personally interact with hundreds of CPAs (morning registration, breakfast, lunches, and refreshment breaks) and personally show them how your products and services improve productivity and boost profits.

YOUR EXHIBITOR PACKAGE INCLUDES THE FOLLOWING:• One skirted 6’ table with two chairs• Basic electrical connection (when requested in

advance)• Two lunch passes ($60 value)• Company listing on conference web page

YOUR EXHIBITOR PACKAGE DOES NOT INCLUDE:Identifying signage, telephone/internet connection*, additional tables, chairs*, additional easels or tables*, additional lunches*, shipping/freight, exhibit set-up, or conference registrations.

* Items available through ASCPA for an extra fee. Prices quoted upon request.

BOOTH ASSIGNMENTSBooth locations are selected on a first-come basis prior to the conference. Gold Sponsors receive first preference. All other confirmed conference exhibitors will be placed in booth space in the order in which their contract was received. Return your contract early to get the best selection.

GOLD Limited to one company per event• Recognized as the presenting sponsor at event• Recognized on all print materials for the conference and in the

ASCPA member magazine• Recognized on the ASCPA conference web page with company logo

and link to company website• Includes entire exhibitor package• Premier signage at event• List of attendees and email addresses after the event • Option to attend conference at half the price of member registration.

Available to two employees of firm. Must pre-register employees separately with the ASCPA Education Department at 334.834.7650.

SILVERLimited to one type of business per event (i.e. one CPA firm, one placement firm, one payroll company, etc.)• Recognized as a sponsor at event• Includes entire exhibitor package• Company logo on conference web page with link to company

website• List of attendees and email addresses after the event • Option to attend conference at half the price of member registration.

Available to one employee of firm. Must pre-register employee separately with the ASCPA Education Department at 334.834.7650.

BRONZE• Recognized as a sponsor at event• Includes entire exhibitor package• Company listed as exhibitor on conference web page

LUNCHEON AND RECEPTION • Signage to recognize sponsorship• Announcement of support at event• Company listing on conference web page

For more information on ASCPA Conferences, or to register your company, please contact Jessica Roberts at 334.386.5766.

ASCPA Accounting ConnectionFormerly the Annual MeetingJune 9 – June 10 · Sheraton Birmingham Hotel2015 Attendance: 412__________ Gold Sponsors: $1500 __________ Silver Sponsor: $1200__________ Event Technology Sponsor: $1000__________ Bronze Sponsor: $800__________ Exhibit fee before May 20: $500__________ Exhibit fee after May 20: $550

Summer Education Conference July 24 – July 29 · Hilton Sandestin2015 Attendance: 99__________ Gold Sponsors: $2000__________ Silver Sponsor: $1500__________ Bronze Sponsor: $1000__________ Exhibit fee before June 24: $450__________ Exhibit fee after June 24: $500__________ Event Technology Sponsor: $900__________ Opening Reception Sponsor: $400__________ Beach Party Sponsor: $450__________ Golf Sponsor – Hole Sponsor: $200

Technology ConferenceAugust 18 – August 19 · Birmingham, AL2015 Attendance: 107__________ Gold Sponsors: $1500 __________ Silver Sponsor: $1200__________ Event Technology Sponsor: $1000__________ Bronze Sponsor: $800__________ Evening Reception Sponsor: $800__________ Luncheon Sponsor – Day 1: $700__________ Luncheon Sponsor – Day 2: $700__________ Exhibit fee before July 22: $600__________ Exhibit fee after July 22: $650

Financial Accounting & Auditing ConferenceSeptember 23 · Auburn University at Montgomery2015 Attendance: 120__________ Gold Sponsors: $1500 __________ Silver Sponsor: $1200__________ Bronze Sponsor: $800__________ Exhibit fee before September 4: $400__________ Exhibit fee after September 4: $450

Governmental Accounting & Auditing ForumDecember 2016 · Birmingham, AL2014 Attendance: 202__________ Gold Sponsors: $1500 __________ Silver Sponsor: $1200__________ Event Technology Sponsor: $1000__________ Bronze Sponsor: $800__________ Exhibit fee before November 18: $450__________ Exhibit fee after November 18: $500

PAYMENT INFORMATIONFULL PAYMENT MUST ACCOMPANY EXHIBIT CONTRACT

Check: I have enclosed a check payable to

Alabama Society of CPAs in the amount of $_________________

I authorize ASCPA to charge $_________________ to the credit card below:

p Company Credit Card p Personal Credit Card

p Visa p MasterCard p Discover p American Express

Credit Card Number _______________________________________________

Expiration Date ________/________/_______ CVS# _________________

Cardholder’s Name _______________________________________________

Cardholder’s Signature ____________________________________________

Company Name

Type of Business

Address

City/ZIP

Phone

Email

Please sign and date this contract if it meets with your approval. Contract is not valid without signature. Signing this contract indicates you have read and agree to all terms and conditions contained within.

Authorized Signature

Printed Name

Date

CONFERENCE SPONSORSHIP/EXHIBIT OPPORTUNITIES

ALABAMA SOCIETY OF CPAS 2016 EVENT SPONSORSHIP/EXHIBITOR CONTRACT

The annual Alabama Society of CPAs’ Young CPA Charity Golf Tournament is a great way

to network with the 40+ teams who will be on hand at the Oxmoor Valley courses of

the Robert Trent Jones Golf Trail in Birmingham.

The 2015 event netted $40,000 for The Exceptional Foundation and the ASCPA’s own Educational

Foundation, thanks to the 43 teams and 24 sponsors. The tournament offers unparalleled

access to CPAs in a relaxed setting. The event is scheduled so that sponsors can piggyback

their marketing with the trade show at the ASCPA Accounting Connection the following day.

For more information contact Rebecca Schweiger, rschweiger@ascpa.org or 334.386.5733.

JUNE 8, 2016 AT OXMOOR VALLEY’S

ROBERT TRENT JONES GOLF TRAIL

p Platinum Sponsor $4,000

Includes (2) four person teams,

signage, (2) promotional tents on

golf course, and name & logo on all

electronic media.

p Gold Sponsor $2,500

Includes four person team, signage,

promotional tent on golf course, and

name on electronic media.

p Silver Sponsor $1,500

Includes four person team, signage,

and name on electronic media.

p Cart Sponsor $1,000

Includes name and logo on every golf

cart, and name on electronic media.

p Beverage Cart Sponsor $750

Includes signage and the opportunity

to drive a cart while handing out

drinks and visiting with the golfers.

p Hole Sponsor (signage) $350

p Closest to Pin (signage) $500

p Longest Drive (signage) $500

p Donate prize for the awards ceremony

Company Name __________________________________________________

Person(s) Attending: _______________________________________________

________________________________________________________________

________________________________________________________________

Address _________________________________________________________

City _____________________________ State _________ Zip ________________

Contact Person ___________________________________________________

Phone ____________________________ Fax ___________________________

Email Address _____________________________________________________

THE ALABAMA YOUNG CPA CHARITY GOLF TOURNAMENT

June 8, 2016

Robert Trent Jones Golf Trail at Oxmoor Valley

100 SunBelt Parkway

Birmingham, Alabama 35211

By special arrangement, you may register as an exhibitor

for the ASCPA Accounting Connection AND as a sponsor

for the Alabama Young CPA Charity Golf Tournament

and receive a $50 discount on Accounting Connection

exhibitor fees. Mail check and registration no later than

May 15th to: Alabama Society of CPAs, P.O. Box 242987,

Montgomery, AL 36124.

ASCPA ACCOUNTING CONNECTION

It’s more than a meeting; it’s an experience.

The Alabama Society of

CPAs’ Annual Meeting is now

Accounting Connection, a

three-day event which includes

the Young CPA Charity Golf

Tournament, a full day of

education offerings, an expanded

trade show and sessions for

Young CPAs and students.

Celebration of Success will be an

evening reception to recognize

outstanding members.

The new location at the Sheraton

Hotel Birmingham offers more

activities for families and dining

at award-winning restaurants.

Thursday, June 9, 20167:00 a.m. - 9:00 a.m.Exhibit Hall opens with Breakfast Stations throughout featuring Alabama favorites.

8:00 a.m. – 12:00 p.m.Morning SessionsMorning Break from 9:40 a.m. – 10:00 a.m.

12:00 p.m. – 1:00 p.m.Networking Luncheon with Luncheon Stations incorporated into the Exhibit Hall space.

1:00 p.m. – 5:00 p.m.Afternoon SessionsAfternoon Break from 2:40 p.m. – 2:50 p.m.

5:30 p.m. – 7:30 p.mCelebration of Success: Awards Reception

Friday, June 10, 20167:00 a.m. - 9:00 a.m.Exhibit Hall opens with Breakfast Stations throughout featuring Alabama favorites.

8:00 a.m. – 12:00 p.m.Morning SessionsMorning Break from 10:00 a.m. – 10:20 a.m.

ASCPA ACCOUNTING CONNECTION

It’s more than a meeting; it’s an experience.

Summer Education Conference

S A N D E S T I N Sunday, July 24 - Friday, July 29Hilton Sandestin in Destin, FloridaNEW Partnership with the Society of Louisiana CPAs

Since 1976, the Alabama Society of CPAs has taken CPE to the beach. The week long retreat does not just revolve around education, but memorable experiences, like: the Annual ASCPA

Beach Party, an opening reception with live music, an annual golf tournament looking over Baytowne’s shores, and now a partnership with the Louisiana Society of CPAs. With room for work in the morning and play in the afternoon, this family-friendly event offers significant time for networking between sponsors and members. Decision makers in both industry and public accounting mark their calendar for this event year after year. Expected attendance: 200

TECHNOLOGY CONFERENCEFEATURING LEADERS FROM K2 ENTERPRISES

Thursday, August 18, 2016 and Friday, August 19, 2016Birmingham, Alabama

One of the fastest-growing conferences is back in 2016

with exceptional leaders from K2 Enterprises. The two-day

event attracts public, industry, and technology focused individuals seeking

best practices in technology. Bring your best tools, software, and resources

to impress some of our most savvy CPAs. Expected attendance: 150

24TH ANNUAL FINANCIAL ACCOUNTING AND AUDITING CONFERENCEIn Partnership with Auburn University at Montgomery

FRIDAY, SEPTEMBER 23, 2016AUBURN UNIVERSITY AT MONTGOMERY

For the FIRST time ever, we are opening up to sponsors and exhibitors the

most popular and diversely attended conference that we offer. Gain exposure

to members from every accounting niche at the last conference of the CPE

season. Space for exhibitors is limited so submit your request early to ensure

access for this brand-new opportunity. Expected attendance: 150

29th ANNUAL GOVERNMENTAL ACCOUNTING &

AUDITING FORUM

DECEMBER 2016 – BIRMINGHAM, ALABAMA

Strong partnership between the ASCPA, the Association of

Government Accountants, & Government Finance Officers

Association of Alabama draws CPAs within government or with

governmental clients from across the state for this annual

two-day forum. This conference continues to grow thanks to

interest from both members and non-members of the Society.

Gain access to professionals from all three organizations as a

sponsor, exhibitor, or speaker. Expected attendance: 250

2016 ADVERTISING RATESFRONT INSIDE COVER $1,400 / 9"x11" / With Bleed

BACK INSIDE COVER $1,200 / 9"x11" / With Bleed

BACK OUTSIDE COVER $1,100 / 7.5"x9" / No Bleed

FULL PAGE $1,100 / 8"x10"

HALF PAGE $700 / 8"x5"

ONE-THIRD PAGE $400 / 5"x5"

Discount of 10% for contracts with three or more ads.

ALABAMA CPA MAGAZINE FEBRUARY / MARCH 2015

AN INTERVIEW WITH GOVERNOR ROBERT BENTLEY SEE PAGE 9 GOVERNMENTAL RELATIONS AND TAX ISSUE

ALABAMA CPA MAGAZINE APRIL 2015

BUSINESS AND INDUSTRY ISSUE

ALABAMA CPA MAGAZINE DECEMBER 2014 / JANUARY 2015

ANNUAL EdUcAtioN issUE

ALABAMA CPA MAGAZINE JUNE 2015

STRATEGIC PLAN ISSUE

ALABAMA CPA MAGAZINE MAY 2015

MEMBERSHIP ISSUE

ALABAMA CPA MAGAZINE JULY 2015

ANNUAL MEETING ISSUE

ALABAMA CPA MAGAZINE NOVEMBER/DECEMBER 2015

P R A C T I C E M A N A G E M E N T A N D S T U D E N T I S S U E

ALABAMA CPA MAGAZINE OCTOBER 2015ALABAMA CPA MAGAZINE SEPTEMBER 2015

Stat e o f t h e Soc i e t y Open t h e door t o ASCPA’s futur e

The Alabama CPA magazine is published bi-monthly and mailed by the 5th of each month to more than 6000 Alabama CPAs. Digital versions are sent to all

6800 members and remain archived on the ASCPA website for two years.

For information contact: Diane Christy, 334.386.5752, dchristy@ascpa.org

Issue Editorial Theme Deadline

January/February Governmental Relations December 11

March/April Corporate Accounting February 5

May/June Membership April 8

July/August Professional Education June 10

September/October Student/Educator August 5

November/December Practice Management October 7

SOLD

SOLD

ADVERTISING CONTRACT

I acknowledge by signing this contract that I have careful-ly read and accepted its terms and conditions. Any verbal agreements affecting it are not binding unless reduced to writing and signed by both parties.

Scan and email completed contracts to Diane Christy, dchristy@ascpa.org, 334.386.5752

Authorized Signature

Date

Printed Name

2016 ADVERTISING RATES

FRONT INSIDE COVER $1,400

BACK INSIDE COVER $1,200

BACK OUTSIDE COVER $1,100

FULL PAGE $1,100

HALF PAGE $700

ONE-THIRD PAGE $400

Advertising rates are based on artwork that is print-ready and meets our size and mechanical specifications. When no new ad copy is provided the last ad run will be repeated. Publisher assumes no liability for errors in new copy or copy changes submitted after the deadline date.

The publisher reserves the right to reject any advertisement, photograph or illustration that is not in keeping with the standards of our publication.

Payment for advertising is due within 30 days of invoice date. Publisher reserves the right to cancel the advertising contract if invoice is not paid within 60 days.

Advertiser will bear full responsibility for withholding advertising materials that may violate any law, regulations or ruling of the Federal Trade Commission of infringe any copyright, trademark or patent and shall defend, indemnify and hold harmless the publisher from all third party claims on account thereof.

The Alabama CPA magazine is published bi-monthly and mailed by the 5th of each month to more than 6000 Alabama CPAs.

Digital versions are sent to all 6800 members and remain archived on the ASCPA website for two years.

For information contact: Diane Christy, 334.386.5752 dchristy@ascpa.org

Company Name

Contact Email

Address

City/ZIP

Phone

PLEASE CIRCLE THE ISSUES FOR YOUR AD:

JANUARY/FEBRUARY

MARCH/APRIL

MAY/JUNE

JULY/AUGUST

SEPTEMBER/OCTOBER

NOVEMBER/DECEMBER

Company Name

Contact Email

Address

City/ZIP

Phone

Scan and email completed contracts to:

Diane Christy, dchristy@ascpa.org, 334.386.5752

Authorized Signature

Date

Printed Name

PLEASE CIRCLE THE ISSUES FOR YOUR AD:

January/February

March/April

May/June

July/August

September/October

November/December

CLASSIFIED AD CONTRACT

The Alabama CPA magazine is

published bi-monthly and mailed

by the 5th of each month to

more than 6000 Alabama CPAs.

Digital versions are sent to

all 6800 members and remain

archived on the ASCPA

website for two years.

For information contact:

Diane Christy, 334.386.5752

dchristy@ascpa.org

Classified advertising is a

members-only benefit, available

for posting in the Alabama CPA

magazine. Deadlines are the end

of the first full week of the month

prior to the month of publication.

Cost is $50 for the first 50 words,

with $1.25 per word thereafter.

You will be invoiced following

publication. Send your ad

copy in a Word document.

DIGITAL AD CONTRACT

Company Name

Contact Email

Address

City/ZIP

Phone

Scan and email completed contracts to:

Diane Christy, dchristy@ascpa.org, 334.386.5752

Please list the Tuesdays for your ad to appear

(i.e. 11/17/15):

_____________________________________________

_____________________________________________

_____________________________________________

_____________________________________________

_____________________________________________

_____________________________________________

_____________________________________________

DIGITAL AD CONTRACT

The Alabama Society’s digital

magazine is titled #ALcpasuccess.

It arrives in members’ in-boxes

on Tuesdays and contains the

most topical ASCPA news,

announcements, information

about professional education and

a limited number of digital ads.

For information contact:

Diane Christy, 334.386.5752

dchristy@ascpa.org

Digital advertising is available for

members and non-members in the

weekly digital newsletter published

each Tuesday. The deadline is

Friday noon prior to the next

Tuesday’s issue. Cost is $50 for

members, $100 for non-members.

100 word maximum includes logo.

Send your ad copy in a Word

document. We will invoice you

following publication. Scan and

email completed contracts to:

Diane Christy, dchristy@ascpa.org,

334.386.5752