The Impact of DigitalThursday, March 11th12:00pm – 12:45pm EDT#asaewebinar

This complimentary webinar is brought to you by HighRoad Solution and ASAE-Endorsed Business Solutions.

Presented by:

Suzanne CarawanCMO, HighRoad Solution

Your Presenter:

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Suzanne is the Chief Marketing Officer at HighRoad Solution. Responsible for growing digital marketing in the association industry, Suzanne created HighRoad U, an omni-channel education program focused on helping association marketers bridge the skills gap compared to corporate marketers. Suzanne is also the primary practice lead for HighRoad’s Inbound practice and consults to associations on moving to inbound management methodologies and instituting change management. Suzanne has served the association industry for over 15 years and is a long-time ASAE member. When not marketing, Suzanne is an avid sports mom to her two sons who play lacrosse, football & basketball.

Suzanne CarawanCMO

• Workforce/Human Capital

• Budgeting

• MarTech Alignment

• Digital Landscape

• Campaign-Level Measurement

• Can’t Grow through Email

• SaaS MRR Driven Economy

• Inbound Management

Today’s Agenda

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What’s Needed for

Modernization?

Culture

Culture

Workforce

If you’re ready to put your attention to detail,

love for analytics and keen eye for effective

messaging and design to good use in a fast-

paced and fun working environment, XXX is

looking for you. The Marketing Coordinator

will play an integral role in the coordination,

development and execution of XXX’s email

marketing program, will also be responsible

for direct mail list strategy, and will provide

data, research and administrative support to

the marketing division.

Training

Budgeting

MarTech

Changing Digital Landscape

Digital Metrics

MRR

• Workforce/Human Capital

• Budgets

• Automation & New Technologies

• Education & Training

• New Product Offerings

• Inbound Management

2015 Hot Topics

Market Trend Report

Learn More

Learn Inbound

Resources

www.highroadu.com

Questions?

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Suzanne Carawan@suzannecarawan

@highroadsol

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Thank you!Other questions for Jenny?

Contact ASAE Business Services, Inc.

Email: EndorsedSolutions@asaecenter.orgCall 202.626.2880

Tweet us at #asaewebinar