Ross Richardson

AS Media Studies Secondary Research Task

This task will include:

• Front cover analysis• Content page analysis• Double spread article analysis• Magazine research• Company research – subsidiaries, demographics• Comparison between 2 magazine front covers, content pages and double spread

articles• Codes and conventions• Summary

IntroductionI am going to analyze 2 Fitness Magazine Front Covers, 2 Content Pages and 2 Double Spread Articles as part of research for my AS Media Task. This will give me an idea of how my overall magazine design should look. This will as well give me knowledge about magazines and how they are appealing and attractive to its customers. This will help me understand what codes and conventions are used in successful design and what convinces the customer to purchase this magazine.I will then do my research into 2 magazine companies and I will research magazines they publish, their subsidiaries and their demographics. This will help me understand other magazines and it will give me an insight of how I should plan and design my own magazine front cover, content page and double spread article. At the same time this will provide me with a valuable insight into a business side of magazine publishing and how such companies structured and in which way they operate and place their products.Next I will do a comparison between 2 different magazine front covers, content pages and double spread articles in order to see design differences and similarities. This part of secondary research will give me an idea and inspiration of how the final design of my magazine should look, what sort of colors, fonts etc. I will use to make my magazine more appealing to the customers.These steps will help me have more knowledge of magazine uses and designs. They will also help me with the decision of how I want my final designs to look in order to attract customers. They will give me a better knowledge of design codes and conventions such as what colors, fonts etc. are suitable for magazine front covers, content pages and double spread articles.

Secondary Magazine Research

Front Cover Critical DeconstructionMise-en-Scene: there are not really any props on this magazine cover but we can see Mark Wahlberg with his hands in his pocket. This may show the readers that this is a relaxed magazine.

Mode of Address: the target audience is related to the visual modes of address such as Mark Wahlberg standing with his hands in his pocket. You can also see his muscles with his t-shirt on and this could be to encourage people to get muscles like Mark Wahlberg. This makes it an enjoyable for people interested in staying fit and getting more muscle.

Colour: the colour scheme of 'Men's Health' is white as you can see the whole background is white but the masthead and the sub headings are all different colours. There are many different colours on this magazine cover which may attract more readers.

Typography: as you can see the fonts contrast. The masthead 'Men's Health' is in large writing. The masthead is a san-serif font. The masthead on the front cover of the magazine may catch peoples eyes as the words are big and red. The colour red craves attention so this may attract readers. The sub headings of the magazine are smaller because they are not as important as the masthead of the magazine. The font on this 'Mens Health' magazine falls into the category san-serif.

Camera Work: the main image is Mark Wahlberg standing with his hands in his pockets. This may be to show the readers that the magazine is nice and relaxed. Mark Wahlberg is wearing a black t-shirt and a pair or dark jeans. This picture may be to encourage people to lose weight the same way celebrities lose weight and gain muscle.

Language: the language on the front cover is interesting and it is relevant to men who are wanting to stay fit and get more muscle. The language on the front cover of the magazine gives the reader an insight of what is inside.

Layout: the layout of the magazine 'Men's Health' looks quite organised and it looks neat. The masthead is a san-serif font and it is big and red. The masthead is below the banner at the top of the cover page. The sub headings are around the side and in the middle there is a picture of Mark Wahlberg.

Mise-en-Scene: there aren't really any props in this magazine. The picture of Mark Wahlberg standing with hands in his pockets and smiling may tell the readers that the Men's Fitness magazine is relaxing and enjoyable to help readers lose weight, gain muscle and stay fit.

Mode of Address: the target audience is related to the visual modes of address as the picture of Mark Wahlberg. You can see his muscles even though he is wearing a t-shirt and this will show people that the magazine is for people who enjoy fitness or want to be fit and healthy like many celebrities all over the world.

Camera Work: the main image on this 'Men's Health' magazine cover is Mark Wahlberg standing with his hands in his pocket and he is smiling. This may show the readers that this magazine is relaxing and enjoyable or Mark Wahlberg smiling may tell the readers that he is happy staying fit and healthy by reading 'Men's Fitness'.

Typography: the font on this Magazine cover is San-serif. The font is large and bold to grab the attention of the readers. The magazine is white which may make it feel more welcoming as white is a peaceful colour and it is also a relaxing colour. This may attract more readers.

Layout: the layout of the magazine ‘MEN'S FITNESS’ is very neat and tidy which makes it easier for the readers to know what is inside. The sub headings around the sides of the magazine are to grab the readers attention and make them interested on what is inside the magazine.

Language: the language on the front cover is interesting and the language is relevant to men who want to lose weight, stay fit or gain more muscle. I think the sub headings will attract readers because the sub headings show that there are tips on losing weight and getting muscle.

Colour: the colour scheme of ‘MEN'S HEALTH’ is mostly white and black as you can see the background is pure white but the subheadings are black and red. The masthead of this magazine cover is in a big san-serif font and it is red which makes the magazine look good.

Front Cover Critical Deconstruction

• A properly designed Front Cover encourages the potential buyer to purchase a magazine and to increase sale figures.

• The focal image on the cover must be appropriate and the model has to make contact with the potential buyer.• It is essential to use one main headline that will stand out so the size, colour and attitude of it needs to be

interesting and engaging to gain the readers attraction.• Usually the focus point that attracts the eye of the buyer is the model or the main headline.• The Front Cover should be divided into 3 sections – a big one with the main cover line, a smaller one with a few

cover lines and tiny ones with additional cover lines.• Colours such as green and red should always be used on the cover as they are usually attractive on a

magazine front cover and it is essential to achieve contrast between the two colours.• Use of black and white for the colour lines is essential if the background is light or dark as this will make the

magazine more appealing and it will make it stand out more.• Bright colours used for focus cover lines make the magazine look more lively and approachable.• Short and clearly understood cover lines are important so that the potential buyer can understand it quickly.• The biggest cover line should appeal to the biggest section of desired target audience.• The use of descriptive words increases curiosity.• In most magazines the layout must be consistent in order to create a strong visual identity.• The choice of typography is important in order to show the readers article hierarchy.• The masthead and all magazine titles must all be the same because of branding and advertising consideration.• The placement of the masthead or magazine title can be in front of the subject or behind it.• Date of the publication together with the price must be included on the magazine to show the buyer how much

it is and to show them when the magazine was published.• A barcode must be included but must not dominate over the design.• The cover lines should be in bold font with an explanatory line below it which is usually written in different

colour.• Use flash words such as “New”, “More” and “Exclusive” because people are used to them and attracted by

them.• A great format is used when designing a cover in order to create an organised structure in order to make it

easier for the reader to navigate over the front cover and to be pleasing to the eye.

Front Cover Design Guidelines

Content Page Critical DeconstructionMise-en-Scene: the background of this content page is white but there is some red and black in it. One of the headings are black and the rest of the headings are red. There is black writing on this content page. At the top of the content page there is the 'Men's Health' masthead and there are also images on the content page.

Mode of Address: as you can see the target audience of this magazine is men who care about their health and want to lose weight or become healthier. This is mainly for men who would like to gain more muscle too. We know this because of the pictures inside the magazine.

Camera Work: the images on this content page are related to the pages inside the magazine and the subjects that are inside the magazine for the readers. There are 3 images and they give a brief idea of what the topics inside the magazine are about before the readers are on the page.

Typography: the font on this Magazine content page is san-serif. The headings are in a large font to catch the readers attention and this is also to make the magazine look better. The headings are red which will attract more readers because the colour red is an attractive and eye-catching colour.

Layout: the layout of this magazine content page is very neat and tidy which makes it easier to read. There are page numbers on the images to show the readers what page they are on. This makes it easier for the reader to navigate through the magazine. There are a few images on the content page to attract the readers attention.

Language: the language on the content page of this 'Men's Health' magazine is interesting and the language is relevant to men who want to gain more muscle, lose weight, eat healthier and stay fit. The language is easy for the readers to understand to be able to reach their goals and get tips on how to reach them.

Colour: the colour scheme of on the content page of this ‘MEN'S HEALTH’ magazine is mostly white and black as you can see the background is pure white but the subheadings are black and red. The masthead of this magazine cover is in a big san-serif font and it is red which makes the magazine look good.

Content Page Critical DeconstructionMise-en-Scene: the background of this content page is white but there is also black, blue and a lot of red. The masthead and the sub headings are black. The underlining of the subheadings, the page numbers and the picture description boxes are red. The underlining of the masthead is blue. There are 2 images on this content page to make it more appealing.

Mode of Address: as you can see on this content page the target audience is for people aiming to lose weight and keep fit. This is showed by the mode of address. There are articles which give advice on these topics. The pictures on this content page also show who the target audience because of the props used.

Camera Work: the images on this content page are related to the articles inside this magazine and the images are on this content page to give the readers an idea of what is to be expected further on in this fitness magazine. The images are also there to make the magazine more appealing to the reader instead of being plain and simple.

Typography: the font on this Magazine content page is san-serif. The headings are in a large font to catch the readers attention and make the magazine look more attractive. The sub headings are in a smaller font because they are not as important as the masthead.

Layout: the layout of this magazine content page is very neat and tidy which makes it easier for the readers to understand what is going on inside this magazine. It is also like this to make it easier for the readers to navigate through the magazine. The layout is also neat and tidy to make it more appealing as if it was messy the readers would not be interested.

Language: the language on the content page of this Fitness Magazine is relevant to the articles and topics of the magazine. It is relevant to people who are wanting to keep fit, gain muscle and lose weight. The subheadings will attract the readers as they show what the readers are getting tips and advice on.

Colour: the colour scheme of on the content page of this fitness magazine is mostly white, red and black as you can see the background is white but the masthead and the subheadings are black with the underlining in red. The masthead of this magazine cover is in a big san-serif font. These colours make the magazine more appealing to the reader.

Content Page Design Guidelines• The content page in regards to design needs to correspond to magazine front cover and included articles to

give the reader an idea of what sort of articles are inside the magazine.• The design of the content page needs to be eye catching and functional to make it more appealing to the

potential buyer.• The table of contents must be arranged in a way that makes it easy for the reader to navigate their way

through the magazine and understand the magazine therefore the text, image and page number must be uniformed to fulfill the design criteria.

• The essential element in the content page design is the use of colour for the text or background which will make the page interesting and engaging but will also make the content page more attracting to the potential buyer.

• Carefully selected images add interest and liveliness to the page and they can be used as a quick content preview. This makes the content page more appealing and keeps the content page from being plain and boring.

• The choice of fonts and size is essential to highlight brief summary of the article included in the magazine and to make it easier for the buyer to read and understand.

• In order to break the monotony and to achieve layout balance of the content page combination of fonts, images and colours must be combined in a complimentary scheme.

• Graphical features and text are not supposed to compete for attention but should work together to create a visual appealing effect and to make it easier for the buyer to read.

• The images used on the content page can be in different sizes in order to create a pleasing collage effect for the potential buyer. This makes the content page more appealing and creative.

• The primary objective in the design of the magazine content page is to make sure that the information on the content page is communicating with the reader clearly and affectively to make it easier for them to understand and be able to navigate through the magazine.

• The easiest way to ensure that the content page has a degree of balance is to use a grid system.• A grid system gives a sense of order and provides a clear structural reference for the potential buyer.• It is essential to use headline or quotes from the article so the reader is able to understand what the article is

about by looking at the content page.• The use of hierarchy will give sense of order and structure.

Double Spread Critical DeconstructionMise-en-Scene: there are not any props used in this double spread article but there are 2 images. These images are relevant to the topic inside the magazine which is about health and weight loss. The back ground is green with some white too. There is a dark shade of green and also a lighter shade of green in the background of this magazine article.

Mode of Address: the target audience is related to the visual modes of address as the picture of the meal and the other image of a healthy drink. These images symbolise what the article is about and who the article is aimed towards which are people who are aiming to be healthier and lose weight in a diet.

Camera Work: there are only 2 images as part of this article so I would see both of them as the main image. They both represent a healthier lifestyle, diets and weight loss. One image is off a healthy meal and the other is an image of a healthy beverage of water with a taste of lemon.

Colour: the colour scheme of this double spread article is mostly green, white and yellow as you can see the background is mostly green with white but the heading is yellow, green and blue. The writing on the article is black. The masthead of this magazine cover is in a big san-serif font and it is blue, yellow and green to make it more appealing.

Language: the language on this double spread article is very interesting and it is relevant to people who are wanting to have a healthier lifestyle and eat healthier meals. This article give people tips on healthy meals. The language makes it easier for them to read and understand this article.

Layout: the layout of this double spread magazine article is neat and tidy to make it easier for the readers to understand what the article is about. This also makes the article look more organised and makes it more appealing.

Typography: the font on this Magazine cover is San-serif. The font is large and bold to grab the attention of the readers. This magazine double spread article is green and white which may make it feel more welcoming as white is a peaceful colour and it is also a relaxing colour. This may grab the attention of more readers.

Double Spread Critical DeconstructionMise-en-Scene: the props used on this double spread article are the weights as they show what the article is about. There are also 3 images on this article to show the progress of the boy in this article which makes the magazine more appealing and it is also a type of motivation. This may make the article more interesting to the reader. The images also show the readers what this magazine article is about.

Mode of Address: the target audience is related to the visual modes of address as the picture of the young boy holding weight shows that this double spread article is for people aiming to have a healthier lifestyle and maybe gain some muscles and abs on their body. The article tells the readers about this young boys journey to becoming healthier

Camera Work: there are 3 images on this double spread article and 2 of these images show the difference this young boy made. This can used as motivation for other people and this will attract readers and show them what they can achieve if they work hard enough.

Colour: the colour scheme of this double spread article is mainly black as the background is black but the mast head is green and the article itself is in a blue font. These colours go well together and make the magazine look more appealing to the reader. The different colours are used because if just one colour was used then the article would look plain and simple.

Language: the language on this double spread article is very interesting and it is relevant to people who are wanting to have a healthier lifestyle and gain muscle or lose weight. The language makes it easier for them to read and understand this article.

Layout: the layout of this double spread magazine article is neat and tidy to make it easier for the readers to understand what the article is about and what the target of this article is. This also makes the article look more organised which may be very attracting to readers and grab their attention.

Typography: the font on this Magazine cover is San-serif. The mast head is in a large green font to make it noticeable to the reader and this also makes the magazine more appealing. The mast head will grab the readers attention immediately because of its size and colour. The article is in blue with suits the colour of the page and it goes well to make the magazine look better.

Double Spread Design Guidelines• Inside a magazine the double article spread consists of two pages next to each other.• In regards to design, these two pages are considered as one unit.• Magazines are smaller to other print publications therefore magazine double spreads can be viewed as normal

viewing distance.• The most visible area is the outer part of the right page and it is more exposed to the readers eye than the rest

of the double spread article.• The nest content of the article needs to be placed on the outside parts of the spread. In this place usually most

provoked images and words are placed to grab the attention of the reader.• The most valuable areas of page spread are top left and top right parts.• Bottom part of the spread in the corners near the gutter are less important. Designers usually place footnotes

and some credits in those parts of the spread.• Most readers concentrate on the top part of the spread because the readers eye will stop when they scheme

the pages and therefore this is the most essential design convention and natural starting point.• The image and the headline are most important eye stoppers as these are what make the article look more

attractive to the reader and the headlines are usually what grabs the readers attention because of font, colour and size. Headlines are also eye catching as they give the reader an idea of what the article inside the magazine is about.

• The layout of the text must follow natural way of reading the story and in regards to design everything needs to flow from the meaningful top left and then continue to the bottom.

• The order of design should be followed by headline then into the intro copy and then the main copy.• Big blocks of text should not be broken up. The flow of the text columns needs to be tidy and even to make it

easier for the reader to understand what the article itself is about. • The design should be simplified by aligning the columns at the top and placing images above them to make it

more appealing, lively and creative for the reader.• The left pages of the double spread article are usually for tutorial convent.

Comparison between 2 Fitness Magazine Front Covers, Content Pages and Double Spread

Articles

Front Cover ComparisonColour Scheme – the colour on the 'Men's Fitness Magazine' is mainly white but this magazine involves the use of many different colours such as blue, red, yellow and black. The background of this magazine is white but the masthead Is blue and the sub headings are red, black, blue and yellow. These different colours are used to make the magazine look more appealing and attractive to the customer. The colour of the 'Men's Health' Magazine is mainly white but they also use different colours such as red, black and grey. The background of the magazine is white with a red masthead but the subheadings are black, red and grey

Layout – the layout of both magazines are neat and tidy to make it easy and readable for the reader. This also makes the front cover look a lot more appealing to the customer. The difference with the layout of these magazines is that the main image is in the middle of the front cover on 'Men's Fitness' but the main image on 'Men's Health' is on the right side.

Main Image – the main image on both magazines are similar as both main images are of a man standing and he has no clothing on the top half of his body to show off the abs and muscles which tell the readers what the magazine is on and who the magazine is targeted towards. The main image on the 'Men's Fitness' Magazine is in the middle but on the 'Men's Health' Magazine the main image is on the right side.

Masthead – the masthead on the 'Men's Fitness' Magazine is in a large blue san-serif font and the masthead on the 'Men's Health' Magazine is in a large red san-serif font. Both mastheads are on the top of the magazine as that is where it is most noticeable. The mastheads are both large to be able to catch the attention of customers and also because it makes the magazine look more appealing to the reader.

Differences – the differences between these 2 front covers are: the colour schemes are different but not by a lot. They have different layout as the main image on 'Men's Fitness' is in the middle with the subheadings around the sides and the main image on 'Men's Health' is on the right side with the sub headings on the left side.

Content Page Comparison

Colour Scheme – the colour scheme of this content page is different shades of grey with some right and a very small shade of red. The masthead of the content page is white but the last letter is red. This is to make the content page look more appealing. The colour scheme on the 2nd content page is different as it is white and it has some purple at the top. It has images with different colours also to make the content page look better.

Layout – the layout of the first content page is neat as it has the information on the middle of the page and it also has a box on the top on each side of the page. This is neat and tidy so it is easier for the reader to understand. The layout on the 2nd content page is different as is has the information on the left side and it has 5 images on the right side. This content page layout is also neat to make it easier for the reader to understand.

Main Image – the main image of the firs content page is in the background and it is a boy from the back and you can see the muscles to show what the magazine articles are based on. There is no main image on the second content page but there are 5 different images to show the pages the articles are on and to give the reader an idea of what the articles are about.

Masthead – the masthead on the first content page is in a large font and it is white with the last letter in red. This is to grab the readers attention and to make the magazine more appealing. The masthead on the second content page isn't large and it is in a black colour. The masthead may not grab the readers attention straight away because it is small

Differences – the differences of these two content pages are: the colour scheme is different and the first content page colour scheme is a lot more dull and the second content page colour scheme is a lot more lively. The layout is different as the information on the first content page is in the middle and the information on the second content page is on the left side with 5 images on the right side.

Double Spread Article ComparisonColour Scheme – the colour scheme on the first double spread article is very lovely and bright colours as the background colour is white, the colours orange, red and blue are also used. These colours are used to grab the readers attention and to make the magazine more appealing to the reader. The colour scheme of the second content page is mainly black with some blue and green. This is also to grab the readers attention and to make it more appealing to the reader.

Layout – the layout of both magazines is neat and tidy to make it easier for the customer to read and understand the article. This makes it more interesting and it makes the reader enjoy the article more. This is a good way to attract customers to purchase the magazine.

Main Image – the main image on the first magazine is a boy doing pull ups on a metal bar. This shows the reader what the article is about and it also shows what they can do. The main image on the second article is a young boy doing workouts with weights which also shows the reader what the article is about and what they can do.

Masthead – the masthead on both double spread articles are large to grab the readers attention. They are both at the top left side of the page. The masthead on the second content page is in green to mix it with the black background colour. This makes the article look more appealing.

Differences - the differences between these 2 double spread articles are: on the first article the main image is on the left side and the information is on the right but on the second article the main image is on the right side and the information is on the left. The colours are also different on both articles and the layout is different.

Codes and Conventions Used in Creating a Magazine

Codes and ConventionsMasthead- is the title for the magazine, the masthead is what grabs the readers attention the most as it stands out on the top of the page.Headline- is the title of the article, it basically gives the readers and insight of what the article is about before they read it.Selling line/strapline- are seen as an introductory headline below the masthead describing the magazine.Contents- a list of information which tells the reader what articles are inside the magazine.Pugs- are the prices, freebies and logos of the magazine brand they are positioned at the top right hand corner of the cover.Splash/Lead story- the main article on the front cover which usually has an eye catching title and a photo.Secondary lead/Sub-stories- a sneak preview on the front cover of an article which is inside the magazine. This usually includes a photo that will make the reader want to read more.Side-bar- An additional box beside the main feature of the magazine.Strand first/ strapline- is the sentence under the headline, before the article begins, that sells a feature to the audience.Tag/Lure- words or phrases that grab the readers attention.Pull quote- normally a quote from the article, this gives the reader an insight to what the article is going to be about.Box-out- a coloured box located behind the mast head, to make it stand out and appealing to the customers.By-line/Credits- this names the reporter who wrote the article and sometimes also the photographer so the readers know who was a part of the creation of the magazine.Caption-The text which explains an image and sometimes labels the people in the photo so the customers know who they are reading about.Crosshead- is a sub-heading or side-heading that explains briefly what the next paragraph is going to be about.Typography- fonts, such as: serif and san-serif.Main image- is a photograph of a person, people or an object that is directly linked to the article. Usually found on the front cover or in the middle of the article. This is usually large to grab the attention of the readers.Barcode/issue number/Dateline and price- information that may be over looked as it is in a small text and is located in the bottom corners of the front cover, as it is not the main selling points of the magazine.Top and Bottom Strip- these are strips above and below the masthead, advertised articles and the main image(s) on the cover that give further information about what's inside the magazine. Making the magazine look full of information.

Fitness Magazine and Publishing Company Research

Magazine ResearchMen’s Health Magazine

• Men's Health Magazine is a popular health magazine for men. • This magazine helps men have better health.• Men's Health is published by Rodale Inc. in Emmaus, Pennsylvania.• Men's Health is the worlds largest men's magazine brand and also the best selling men's

magazine on U.S. News stands.• The magazine was launched by Mark Bricklin in 1987.• Men's Health has evolved into a lifestyle magazine for men, covering areas such as health,

fitness, nutrition, relationships, travel, technology, fashion and finance• Men's Health publishes 40 foreign editions across 47 countries.• Men's Health publishes a new magazine monthly.• Their website MensHealth.com, averages 38 million page views a month.• Men’s Health is published by Rodale Inc. and this company also publishes many different

magazines such as Prevention, Women’s Health, Runner’s World, Bicycling and Organic Life.

• This Incorporation was founded in 1930 and it is based in the United States.• The company publishes magazines and books.• This company targets towards people who are into fitness and who are caring about

having a healthy lifestyle.

Magazines by Rodale Inc.

Rodale Inc. SubsidiariesRodale Inc. have many subsidiaries and some of these subsidiaries are listed below:

• Rodale’s• Rodale Grow• Rodale Wellness• Eat Clean• Rodale News• Fitbie• Rodale Events

Magazine Research: Demographics• To the right is the demographics of the ‘Men’s Health’

Magazine published by Rodale Inc.• This shows the audience of this magazine and it shows

the number of the total audience which is 12,500,000. 83.9% of these are men and 16.1% of these are women.

• It also shows the median age which is 40.5 which means the magazine is usually purchased by men who are around 40 years of age.

• These demographics show the percentage of the audience who are married or single. The percentage of people who are married is 52.0% and the percentage of people who are single is 48.0%. It is mostly men who use this magazine as there are 6,785 men who purchase this magazine and only 940 women who purchase this.

• These demographics also show the percentages of people who purchase this magazine who have graduated college, people who are Employed Full-Time and people who are Professional of Managerial. The percentages are:

Graduated College Plus - 34.8%Employed Full-Time – 66.0%Professional/Managerial – 28.2%• Lastly the demographics show the percentage of people

who purchase this magazine who are living in the own home and the percentage is 63.0%

Magazine ResearchMen’s Fitness Magazine

• Men's Fitness Magazine is published by American Media Inc.• The premier issue featured Michael Pare from the television series The Greatest American

Hero.• The categories of Men's Fitness are Fitness, Nutrition, Sports, Outdoors and Careers.• The first issue of Men's Fitness was in 1988.• Men's Fitness issue a new magazine 10 times a year.• Since its inception, Men's Fitness has become one of the fastest-growing titles in its

category and licenses, its title and format to Russian, Australian and British editions.• The magazine targets men ages 21-40 years.• The magazine's slogan is “How the Best Man Wins”. This may be a sense of

encouragement towards the readers of the magazine.• The magazine's website is www.mensfitness.com• Men’s Fitness magazine is published by American Media, Inc.• This Incorporation was founded in 1936 and its headquarters is in New York City, USA.• This company publishes newspapers and other magazines such as National Enquirer, Star,

The Globe, National Examiner, Country Weekly, Muscle & Fitness, Flex, Radaronline.com, Ok! and Soap Opera Digest.

• This company targets towards everyone around the world and they have a magazine called ‘The Globe’.

Magazines by American Media Inc.

Magazine Research: Demographics• To the right is the demographics of the ‘Men’s Fitness’

Magazine published by American Media Inc.• This shows the audience of this magazine and the total

amount of adults who purchase this magazine which is 7,725. It also shows whether they are employed or attending a college or whether they are Professional or Managerial.

• These Men’s Fitness Demographics also show the amount of people in who are apart of other races using this magazine such as 1,735 black African/American and 1,362 Spanish/Hispanic Origin.

• In total there are 7,725 adults who buy this magazine. 6,785 of these are men and 940 of these are women. As you can see it is mostly men who purchase and use this magazine.

• These demographics also show how many single people are purchasing this Men’s Fitness Magazine and the amount of single people purchasing this magazine are 3,592.

Summary

SummaryIn this PowerPoint I have included research to give me knowledge on how I am going to design my magazine in order to make it more appealing, creative and attractive to the potential buyers. I have included the analysis of 2 magazine front covers, comparisons of 2 front covers, analysis of 2 magazine content pages, comparisons of 2 content pages, analysis of 2 magazine double spread articles, comparisons of 2 double spread articles, front cover codes and conventions, content page codes and conventions, double spread article codes and conventions, the codes and conventions used to create a magazine, demographics and information about 2 magazine institutions.

All of this will give me the information I need to create and publish a successful fitness magazine. It will also give me a fair idea of how I want my magazine to look and what sort of articles I am wanting to include inside the magazine in order to encourage the potential buyers to purchase a new magazine each time they are released. The comparisons of the front covers, content pages and double spread articles helped me understand how the layout of the content page and double spread article should be. It helped me gain knowledge on fonts, colours, sizes and images to use to make it look more lively, creative and attractive to the reader. I also know what colours not to use or not to mix together as they will make the magazine look less appealing to the readers. I will use bright colours in order to make the magazine look more attractive and also to make it look bright and eye catching to the potential buyers. I will also use a large bright coloured font to make the front cover more eye catching to the reader.

The information on this PowerPoint will give me the motivation and encouragement to design my Fitness magazine to the best of my ability.