As a dairy farmer, you have a powerful story.

We want to help You share it.

Do these statements make you cringe? We want to help you build consumer confidence by developing your core story and initiating influential conversation to increase understanding and, in turn, support for the dairy industry.

To attend or host a Driving Dairy Discussions training, please contact Amy Yeiser Leslie at aleslie@milk4u.org.

“I can only drink almond milk because it has less ingredients and more protein than regular milk.”

“I won’t eat anything with dairy because it has hormones and all of the cows eat GMOs!”

Driving Dairy Discussions participant and Speakers Bureau member Jessica Peters tells her dairy story to a group of students at a local middle school

Driving Dairy Discussions trainings cover:• Being consumer focused; Start with your WHY• Developing your “Core Story” for consumers • Best practices for answering difficult questions

• Technical information and resources• Practice consumer interactions

Speakers Bureau member Raechel Sattazahn explains how to feed a calf to local students on a farm tour

Get Involved Today!contact Amy Yeiser Leslie at:

aleslie@milk4u.org

Dairy farmers are the most credible source to speak about on-farm practices on behalf of the dairy industry — whether it’s an over-the-fence conversation with your neighbor, speaking at a town hall meeting, or engaging with consumers via social media. Consumer research shows that nearly 50 percent of adults would ask a dairy farmer about their farming practices, if given the opportunity.* Are you prepared to answer their questions? American Dairy Association North East, your local checkoff organization, offers resources to help you Tell Your Story in the way that works best for you.

The speakers bureau provides training and resources for farmers to give presentations about dairy farming to local civic organizations, such as Lions Clubs, moms groups or culinary classes in your local community. The program includes the services of a scheduler to handle the logistics of scheduling the speaking engagements so you can do what you do best — share the dairy farming story with leaders and influencers in the community.

Speakers Bureau members:• Connect with and influence local community leaders and organizations• Receive regular updates with resources to better connect with consumers • Receive reimbursement for time away from the farm• Take training and put it into action!

*Dairy Management, Inc., 2014

The Dairy Food Advocacy Network — Dairy FAN — is an innovative leadership and social media AGvocacy outreach program sponsored by the American Dairy Association North East. It is designed for young dairy professionals, dairy farmers and other AGvocates interested in advancing their knowledge and ability to engage on social media in the growing public dialogue surrounding our farms and our food. DairyFAN trainings cover:• How to run your farm Facebook page• How to capture farm video and photo for social media• Guest speakers• Running a paid social media campaign• And so much more

Looking for resources to help you connect with consumers? The DairyHub is the place to go! The Dairy Hub is a secure place for you to connect, learn and share with people across the dairy community. Here you can read the latest dairy news and discover exclusive resources as well as make new connections and join in conversations with fellow dairy industry members. To join the DairyHub, please contact Amy Yeiser Leslie at aleslie@milk4u.org.

About American Dairy Association North East American Dairy Association North East (ADA North East) is your dairy farmer-directed organization funded by participating dairy farmer’s checkoff investment to build demand and sales for milk and dairy foods throughout the local region. Representing more than 12,000 dairy farm families in Pennsylvania, Maryland, Delaware, New York, New Jersey and northern Virginia, ADA North East develops and implements local programs to drive milk and dairy sales at retail outlets and in schools. The organization also conducts consumer education about dairy through events, traditional and social media, and in collaboration with health professionals through National Dairy Council®. ADA North East works closely with Dairy Management Inc.™, the national dairy checkoff organization, to support nutrition research, national partnerships and developing export markets for dairy to bring a fully integrated promotion program to the region. For more information, call 315-472-9143 or visit www.dairyspot.com.

Are you social media savvy?Become involved in the DairyFAN Program Today.

DairyFAN member activities include:• Twitter parties• In-person meetings• Webinar trainings• Networking with fellow DairyFAN members

To apply visit: http://www.dairyspot.com

> For Dairy Farmers > Dairy FAN or, for more information,

contact Emma Andrew at: eandrew@milk4u.org