aruba mobile engagement - opus research · 2014-11-21 · mobile engagement with aruba -...

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CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved Aruba Mobile Engagement

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Page 1: Aruba Mobile Engagement - Opus Research · 2014-11-21 · Mobile Engagement with Aruba - White-label or custom - Active Wi-Fi Connection Not Needed Meridian-Powered Mobile App Self-registration,

CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved

Aruba Mobile Engagement

Page 2: Aruba Mobile Engagement - Opus Research · 2014-11-21 · Mobile Engagement with Aruba - White-label or custom - Active Wi-Fi Connection Not Needed Meridian-Powered Mobile App Self-registration,

CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved

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Mobile Engagement with Aruba

- White-label or custom - Active Wi-Fi

Connection Not Needed

Meridian-Powered Mobile App

Self-registration, app delivery, personalized advertising in

the browser

ClearPass Guest Aruba Wi-Fi

Meridian App Platform

Location-based and personalized content for apps

Aruba Beacons

Blue dot directions & notifications based on

real-time position.

ClearPass Guest prompts download of Meridian-powered app

Page 3: Aruba Mobile Engagement - Opus Research · 2014-11-21 · Mobile Engagement with Aruba - White-label or custom - Active Wi-Fi Connection Not Needed Meridian-Powered Mobile App Self-registration,

CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved

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Bluetooth vs. Wi-Fi

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• 

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Page 4: Aruba Mobile Engagement - Opus Research · 2014-11-21 · Mobile Engagement with Aruba - White-label or custom - Active Wi-Fi Connection Not Needed Meridian-Powered Mobile App Self-registration,

CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved

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ü  Works well for iOS and new Android devices ü  Apple makes a move, and other handset

manufacturers will follow. ü  Less expensive than other hardware

approaches

Location by BLE Beacons Advantages

When Beacons

Handle Location

Page 5: Aruba Mobile Engagement - Opus Research · 2014-11-21 · Mobile Engagement with Aruba - White-label or custom - Active Wi-Fi Connection Not Needed Meridian-Powered Mobile App Self-registration,

CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved

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Aruba Improves on the Beacon Concept

•  Compatible with newer Android and iOS devices supporting iBeacon spec (iOS7+)

•  Less expensive than other hardware approaches

•  Possible to achieve excellent accuracy (<1m) and low latency (<2sec) for wayfinding/notifications

•  Site-survey tools and remote monitoring to help IT pros scale deployment

•  Aruba agility: adapt, manufacture, and deploy before announcing solution

Page 6: Aruba Mobile Engagement - Opus Research · 2014-11-21 · Mobile Engagement with Aruba - White-label or custom - Active Wi-Fi Connection Not Needed Meridian-Powered Mobile App Self-registration,

CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved

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Comprehensive Management Tools for Beacons

Deploy using one of the two options

•  Battery powered & wall mounted

•  USB powered

Position inside the indoor map

•  Use Aruba Beacons mobile app

•  Also used to run active site-surveys

Use the Meridian platform to manage

•  Battery power level •  Beacon status

•  Update firmware

Page 7: Aruba Mobile Engagement - Opus Research · 2014-11-21 · Mobile Engagement with Aruba - White-label or custom - Active Wi-Fi Connection Not Needed Meridian-Powered Mobile App Self-registration,

CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved

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Backend Beacons Management Tools

Page 8: Aruba Mobile Engagement - Opus Research · 2014-11-21 · Mobile Engagement with Aruba - White-label or custom - Active Wi-Fi Connection Not Needed Meridian-Powered Mobile App Self-registration,

CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved

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How Does Aruba Wi-Fi Help Manage Beacons?

Page 9: Aruba Mobile Engagement - Opus Research · 2014-11-21 · Mobile Engagement with Aruba - White-label or custom - Active Wi-Fi Connection Not Needed Meridian-Powered Mobile App Self-registration,

CONFIDENTIAL © Copyright 2014. Aruba Networks, Inc. All rights reserved

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Levi’s Uses Meridian SDK with Aruba Beacons

•  Levi’s Stadium app integrates Meridian SDK

•  Location services powered by 1,000+ Aruba Beacons

•  2,100 food orders with the app during the first game

BluDot SDK

Beacon SDK

NavKit SDK

Page 10: Aruba Mobile Engagement - Opus Research · 2014-11-21 · Mobile Engagement with Aruba - White-label or custom - Active Wi-Fi Connection Not Needed Meridian-Powered Mobile App Self-registration,

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THANK YOU