mobile community engagement
DESCRIPTION
How to connect with your local community and empower them to enhance their lives, make better decisions, and take action via their cell phones and tablets. How to make key decisions for your mobile strategy. Webinar offered June 26, 2013 by Amy Gahran for the Knight Digital Media Center.TRANSCRIPT
Mobile Media Basicsfor Community
EngagementJune 26, 2013
Amy Gahranwww.contentious.com
@agahran
Type questions here
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2012: Smartphone tipping point
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Mobile is taking over
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“By 2015, more U.S. internet users will
access the Internet through mobile devices
than through PCs or other wireline devices.”
IDC, Nov. 2012 forecast
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Do you want to reach your
community?
They’re on their phones!
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Mobile is everywhere!
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ACTION!
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September 2012, Pew Internet
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You don’t have time to treat mobile as an afterthought
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Dude, where’s my community?
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Mobile is PERSONAL!
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Adopt a mobile mindset
DARE: Try using your smartphone and/or tablet for
EVERYTHING!
...for one week.(even just a day or two)
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Small tablets = Big deal
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Local Mobile Market Researchhttp://bit.ly/communitymobileresources
• Types of mobile devices (smartphones, tablets, feature phones)
• Which features do they use, how often?
• When they receive links, do they check them out right away on mobile device?
• How do they communicate digitally with groups?
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Amy Gahranwww.contentious.com
@agahran www.knightdigitalmediacenter.org
Type questions here
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Where to start?
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Mobile-friendly website
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Social mediaShare mobile-friendly links
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Responsive web design
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Responsive design example:
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Consider text alerts!
• SMS text messaging is the most popular non-voice phone activity
• Works on any phone.
• Use sparingly. It’s not free, and people hate text spam.
• Use a reputable SMS vendor or service. Really: It’s not free!
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SMS interactivity tools
• Twilio.com: SMS & voice interactivity, customization. Huge developer community
• MobileCommons.com: Includes SMS and other tools. Comprehensive but very pricey, intended mainly for large orgs/projects
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Mobile Web app
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Native app: Voto Latino
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U.S. smartphone market
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U.S. tablet market share
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Use existing apps and services
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The future is here.It just isn’t evenly distributed yet.
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Vojo.co
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Future of mobile?
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You will be assimilated
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bit.ly/FundingMobile
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Amy Gahranwww.contentious.com
@agahran www.knightdigitalmediacenter.org
Type questions here
Get more resources and registration for future webinars under Training at www.knightdigitalmediacenter.org
Future webinars and resources:www.knightdigitalmediacenter.org