Musikfest 5k4th of July Celebration

Cars and Coffee

2017 Festivals & Eventsartsquest.org

Musikfest Café

Step Outdoors OktoberfestPEEPSFEST®

Musikfest

ArtsQuest™ is a nonprofit dedicated to celebrating arts and culture. Formed in 1984 with Musikfest, a festival designed to provide access to diverse styles of music while drawing people to Bethlehem’s historic downtown, the organization has developed a dynamic model for urban revitalization and cultural excellence, with its programming now reaching 1.5 million people annually. Over the years, ArtsQuest has continued to introduce new programming and events for the community including Christkindlmarkt Bethlehem® in 1993, the Banana Factory® in 1998 and the ArtsQuest Center and SteelStacks in 2011. Today, our programming includes themed festivals highlighting blues, Latin, jazz, photography, patriotic celebrations and Oktoberfest to name a few. We also offer independent films at the Frank Banko Alehouse Cinemas; ticketed concerts and performances in the ArtsQuest Center’s Musikfest Café™ presented by Yuengling; comedy and more.

The nation’s largest FREE-admission music festival, Musikfest showcases 500-plus performances on 15 stages over 10 days every summer. This dynamic festival boasts one of the nation’s most diverse performer lineups, with nearly every musical style imaginable. Genres includes rock, country, blues, jazz, world, Latin, folk, classical, polka and bluegrass, complemented by loveable street performers, amazing artisans and more than 60 food vendors highlighting a wide variety of cuisine from around the world.

Sponsorship Opportunities include:• Ticketed Sands Steel Stage concerts• The popular Oasis at the Sands Steel Stage• Steel Terraces at Sands Steel Stage (VIP area)• Sponsorship of a Musikfest “Platz”

• 30,000 + coupons in the Musikfest mug• Sponsorship of a Musikfest free stage• On-site activation• Program Book (50,000 copies)• Signage

Dates: August 4–132016 Attendance: 957,0002017 Headliners: Toby Keith, Santana, Lee Brice & Justin Moore, The Band Perry, Jethro Tull, Chicago, and more

Musikfest

About ArtsQuest

Celebrate the arrival of autumn with this fun-filled Oktoberfest, which offers a unique twist to traditional Oktoberfest celebrations! Each year, this free festival welcomes people from near and far to enjoy attractions like lumberjack shows and dachshund races, delicious German cuisine and plenty of family fun, as well as games like barrel rolling and stein races. Other highlights include the Brewers Village presented by Brewers of Pennsylvania, an annual scarecrow competition and more.

Dates: October 6–8 and 13-162016 Attendance: 26,500

Demographics: Adults 25–64 skews male

Oktoberfest

Dates: May–September2016 Attendance: 89,000

Demographics: Adults 35–64 varies by show

Celebrating six great summers in the Lehigh Valley, the Levitt Pavilion features a sensational lineup of artists performing the best in rock, blues, R&B, country, Celtic and Latin music. From May through September 2016, more than 89,000 people enjoyed 50 FREE concerts as part of the annual Summer Concert Series. Artists who have performed in recent summers include The Smithereens, Orleans, The Cowsills, Fabulous Thunderbirds, The Drifters, Poco, Pure Prairie League, Ambrosia and Black Violin.

Levitt Pavilion

The Musikfest Café presented by Yuengling is a dynamic concert venue featuring an awe-inspiring view of the former Bethlehem Steel Blast Furnaces. Located on the third floor of the ArtsQuest Center at SteelStacks, this venue features live music year-round, with past performers including Steve Miller, David Crosby, Tracy Morgan, Graham Nash, Little River Band and more. The venue offers a variety of seating arrangements and spectacular food a beverage service; it’s also available for private event rentals throughout the year.

Dates: Year-round2016 Attendance: 33,700

Demographics: Patrons come from a 60 mile radius; ages 25–64; varies by show

The Musikfest Café presented Yuengling

This spectacular holiday event, which featured a record attendance in 2016, has twice been named one of the best holiday markets in the U.S. by Travel + Leisure, as well as one of the top holiday markets in the world by Condé Nast Traveler and USA Today. Newly expanded in 2016, the event now features more than 150 artisans and vendors showcasing aisles of handmade works and holiday collectibles, as well as live Christmas music, delicious food, ice carving and glassblowing demonstrations, and an authentic German St. Nicholas.

Dates: Nov 17–19 and 24–26, Nov 30–Dec 3, Dec 7–10, 14–17 and 21–23

2016 Attendance: 69,439Demographics: Adults; 70% female 35–64

Christkindlmarkt Bethlehem

Food Truck Border Brawl presented by Provident BankPennsylvania’s best food trucks go head to head with the top food trucks from the Garden State in this mobile cuisine-based event to please all palates. There’s also live music, beer and a new activity area for the kids.

Dates: June 102016 Attendance: 6,500

Demographics: Adults 25–64

For more information, visit: artsquest.org youtube.com/ArtsQuestBethlehem

Rev up your engines as Lehigh Valley Grand Prix and ArtsQuest present a high-octane race through the streets of Bethlehem’s old steel mill. It’s a corporate clash unlike any other, as the region’s businesses go head to head to raise funds for the Levitt Pavilion SteelStacks and its FREE summer concert series! Jump in our high-speed go karts and show off your driving prowess on a one-of-a-kind course designed exclusively for the race by Lehigh Valley Grand Prix. Also included are a local celebrity and media race, high-end car show presented by Chevy 21, family friendly activities, musical entertainment and food vendors.

SteelStacks Grand Prix

Date: June 18 Demographics: Racing enthusiasts; skews male

PEEPSFEST®

The sweetest, family-friendly New Year’s celebration ever! It’s two days of FREE kids activities and sweet treats capped off with fireworks and the PEEPS® Chick Drop.

Date: December 30-312016 Attendance: 13,500

Presenting sponsor: Just Born Quality ConfectionsDemographics: Families 25–44; Grandparents 55+

It’s a taste of summer as this event returns for 2017. At SangriaFest, guests sample a variety of refreshing Sangrias while enjoying live music and more.

Date: July 152016 Attendance: 3,000

Demographics: Ages 21–54; 60% female, 40% male

SangriaFest presented by South Italy Imports

One Sunday a month, auto aficionados gather at SteelStacks, with thousands of car enthusiasts showing off their prized automobiles and checking out other amazing vehicles. Each month features a themed, curated area.

Cars & Coffee Lehigh Valley presented by Chevy 21

Dates: April–October2016 Attendance: 25,000+

Demographics: Ages 21–45; 70% male; auto enthusiasts

From hiking and archery to birding and biking, this family-focused event features activities and presentations on conservation, wildlife and outdoor recreation by more than 25 different local nonprofits.

Dates: June 3–4 2016 Attendance: 2,000+

Demographics: Families; skews malepresented by

Step Outdoors Lehigh Valley

Chris KobelaBusiness Development Managerckobela@artsquest.org610-332-1357

Nicole DottaSenior Director of Business Developmentndotta@artsquest.org610-332-1334

Nicholas MichaelBusiness Development Managernmichael@artsquest.org610-332-1339

NEW FOR 2017!

Bebop, swing, cool jazz, blues and more take the stage during this series showcasing national touring acts and some of the best jazz performers from the Lehigh Valley.

Dates: June 2016 Attendance: 1,500+

Demographics: Ages 35–64; adult

RiverJazz presented by Concannon Miller

Dates: January 20–212016 Attendance: 400

Demographics: Adults 21–44; skews male

More than 50 improv groups from around the country perform in this annual two-day comedy marathon.

SteelStacks Improv Comedy Festival

Features three days of scorching performances including Ana Popovic, Victor Wainwright and more.

Blast Furnace Blues

Dates: March 24–262016 Attendance: 1,800

Demographics: Ages 35–64; 65% male and 35% female

The region’s best high school jazz bands go head to head as they compete for the opportunity to open for the nationally touring acts headlining RiverJazz. The 2015 winner from North Penn High School was invited to perform at the prestigious New Orleans Jazz and Heritage Festival in 2016.

SteelsStacks High School Jazz Competition presented by King, Spry, Herman, Freund & Faul

Dates: February 12 and 19; finals are March 19 Attendance: 1,000+

Demographics: Families, students, educators

Cinephiles gather to watch the Academy Awards on the silver screen at the Frank Banko Alehouse Cinemas in this fun-filled evening honoring Hollywood’s best.

Oscars Red Carpet Party presented by Molly’s Irish Bar & Grill

Date: February 262016 Attendance: 200

Demographics: Ages 25–54; skews female

This event celebrates El Dia de los Reyes (Three Kings Day), a cherished religious and cultural tradition of many Latin American countries, in which children receive gifts from Los Tres Reyes magos (the Three Kings).

Three Kings Celebration

Date: January 82016 Attendance: 750

Demographics: Latinos; Families; ages 25–64

Every summer, internationally touring artists take the stage at the Levitt Pavilion SteelStacks for concerts under the stars. Past performers include CAKE, Modest Mouse, Third Eye Blind, Tegan & Sara and Dr. Dog.

Yuengling Summer Concert Series

Dates: May–September2016 Attendance: 3,000 per show

Demographics: Adults 21–54; varies by show

This dynamic expansion of our SouthSide Arts Festival features live music in five venues on Bethlehem’s SouthSide, as well as a substantial expansion of the visual arts and education programming that made the event so successful last year including arts workshops, artisan popups and more. The goal of this event is to shine the spotlight on South Bethlehem and encourage patrons to enjoy the arts, as well as visit the SouthSide’s many wonderful shops, restaurants and arts venues. Performers include: Rusted Root, Robert Rudolph, and more.

SouthSide Arts & Music Festival

Dates: April 28–29 Demographics: Ages 21–64

NEW FOR 2017!

It’s fall’s hottest party – a benefit for the ArtsQuest Glass Studio at the Banana Factory. Guests get to keep their choice of the most righteous, hand-blown glass drinking vessels as we celebrate all things hot glass!

The Glass Blast

Date: September 222016 Attendance: 250

Demographics: Adults 35–64; Glass enthusiasts; affluent audience

InVision Photo Festival presented by OlympusThis three-day celebration of all things photography features lectures by renowned photographers, workshops, demonstrations and a wild art inspired party.

Date: November 3–52016 Attendance: 2,000+

Demographics: Photo enthusiasts; male and female ages 25–64

Swing music and dance take over SteelStacks, as world-renowned swing and jazz artists take the stage and professional swing dancers conduct free classes on the dance floor set up on the Levitt Pavilion lawn.

Dates: July 20–222016 Attendance: 3,000

Demographics: ages 35–64; skews female

SouthSide Swing

This special event celebrates our nation’s first responders, law enforcement agencies, firefighters, military and emergency medical personal. Highlighting the evening is the Our Hometown Heroes banner display featuring images of local first responders.

Date: September 112016 Attendance: 500-plus

Demographics: Families; ages 35–64

Patriot Day presented by Embassy Bank

Dates: July 1-42016 Attendance: 6,500

Demographics: Families

Fireworks, family activities and an annual free performance from the Allentown Band highlight the Independence Day celebration at SteelStacks.

4th of July Celebration presented by Embassy Bank

This patriotic celebration honors those who have served or are currently serving our nation. The celebration features “Our Hometown Heroes,” a photo display featuring more than 700 images of local heroes across the SteelStacks campus.

Dates: May 27-292016 Attendance: 5,000

Demographics: Families

Memorial Day Celebration presented by Embassy Bank

It’s a 5K that rewards its participants with a commemorative stein of beer at the end of the race! This is quickly becoming a beloved fall tradition!

Oktoberfest 5K

Date: September 292016 Attendance: 4,000

Demographics: Ages 21–64; casual/competitive runners

In this race through the festival grounds, thousands of runners participate in an early morning event before returning Muiskfest.

Musikfest 5K

Date: August 5 Demographics: Adults 21–64; casual runners