Dear Artists and Exhibitors, The Arts & Holly Fest will be a “Holiday Art Event” featuring juried fine arts, hand-crafted creations, entertainment, delectable edibles, and unique offerings. This wonderful setting will feature fantastic decorations, an enchanting music filled atmosphere, beautiful light displays, and a pristine, towering, holiday lighthouse for all to behold. "Come Enjoy this Magical Season with Great customers!" The Arts & Holly Fest will be held at the Pike Outlets, between the Ferris Wheel Lights, Snowy Skating Rink, Holiday Shops & Beautiful Boat Docks, and is one of Long Beach’s premier tourist and local venues. With millions of shopper visits annually, we expect a great turnout for this event in a gorgeous, open-air downtown setting. The Pike Outlets will be transformed into an upbeat, happy, fun, & musical holiday celebration. This seasonal event welcomes white canopies, thoughtful & themed displays, and “artful presentations with one-of-kind creations”. Please review the attached application and checklist. Applications are currently being considered, accepted and juried/categorized for this event. This is an outdoor show where booths may be left overnight on Saturday night with roving in-house security being provided by the venue. All spaces will be assigned solely by the discretion of the venue and our staff members for ambience and esthetic continuity. We look forward to welcoming you to an exciting and successful event! If you have any questions, please don’t hesitate to contact us, we’re happy to assist! Sincerely, Dave Drake Show Director Arts & Holly Fest LaydBack Productions Info@LaydBack.com (909) 705-5544

Arts & Holly Fest

December 16-17, 2017

Artist/Craftsmen/Food Application NOTE: (Sponsor/Non-Profit/Business Applications are on website Sponsors’ Page)

Presented by

LaydBack Productions, PO Box 721000 Pinon Hills, CA 92372 (909) 705-5544 Website: www.LaydBack.com Email: Info@LaydBack.com

Official Host Location...

Applications are currently being juried/categorized for this event that will usually sell out!!! This application is for consideration in participation in Arts & Holly Fest. Only limited & select pre-packaged premium food vendors may participate: ONLY Specialized & Gourmet on-site prepared food vendors are typically accepted. (READ all information completely, print form, fill-out and then send.)

Name_________________________________________________________________________ Business Name (dba)_____________________________________________________________ Mailing Address ________________________________________________________________ City___________________________________ State___________ Zip Code________________ Phone_____________________ Cell____________________ Fax________________________

Email________________________________ Website__________________________________ CA Seller’s Permit # ____________________________________________________________ You will be required to have a CA Seller’s Permit for this event and a copy will be needed. See pg. 3 and all Rules & Regs. for more information.

Application Checklist: PLEASE CHECK-OFF/FILL-IN BOXES BELOW

Photos (EMAILED HI-Res images are acceptable with a COMPLETE APPLICATION (PDF preferred), and must be submitted at the SAME TIME!

You may email images simultaneously with applications and Credit Card info to: info@laydback.com) Below are the minimum photo/slide requirements & Checklist. You may submit as many photos/slides as you feel are necessary.

– ___ 1 Photo of your display with a White Canopy, Umbrella or Open Display (Food is Exempt-Any Color is OK) ___ 4 Photos of work to be sold at the event ____ Enter amount of Promo-Postcards you’d like to distribute. ___ 1 Email Address is Mandatory for ALL Show Info to be sent to you. (Please use an email that you will check daily or every other day to ensure your receipt of important show info.) ___ 1 City Business License Application (see page 5)

___ *Please check this box that you have read all materials enclosed including ALL Rules & Regulations. Space sizes and options

$ $165 + 10% Commission on Sales or $195 Flat Fee 10’x10’ Booth Space (All Food is Flat Fee ONLY) $ $235 + 10% Commission on Sales or $275 Flat Fee 10’x15’ Booth Space (All Food is Flat Fee ONLY) $ $295 + 10% Commission on Sales or $365 Flat Fee 10’x20’ Booth Space (All Food is Flat Fee ONLY) $ $ Business Fee Must Be Included for City of Long Beach Business License for LaydBack Prod. Processing $ $65 Fee for Pre-Packaged/Prepared Food (added to booth fee, Corners are limited/not guaranteed.)

$ $25 Corner Option (Corners are limited and not guaranteed. This fee will be refunded should one be unavailable)

$ $30 AFTER DEADLINE FEE — NO Fees are charged unless a space is available & acceptance is confirmed

$ Total Amount Due -PLEASE ADD-UP TOTAL & See Page 5 for Long Beach City Bus License App Check, Money Order, or Credit Card (payable to LaydBack Productions) ________*Promo Code

Credit Card Authorization (If paying your Application/Space Fees by Credit Card please fill out the form below). Your card and monies will not be charged the space rental fee unless you are accepted by LaydBack Productions to participate in the event .

Note: No refunds are given and all events take place rain or shine. Card Type: Visa___ M/C___ Amex___ Disc___ Card#:__________________________________________

Name on Card: _________________________________________________Card Expiration Date: _________CIV Code:______

Card Billing Address (if different from above):____________________________________________________________________

Card Holder’s Signature ________________________________Date________

Send to Mailing Address: LaydBack Productions, PO Box 721000 Pinon Hills, CA 92372 (909) 705-5544 Email: Info@LaydBack.com

Arts & Holly Fest December 16-17, 2017

*Artist/Musician/Food Application

PAGE 1 of 3

Presented & Juried by Official Host Location...

OFFICE USE ONLY: 4+1 Booth PHOTOS: _________ Date Received _______________ BOE Location Permit _________ AMT_____ BL_____ EM_____

NOTE: (Sponsor/Non-Profit/Business/etc. Application are on website Sponsors’ Page)

Arts & Holly Fest December 16-17, 2017

Artist/Musician/Food Application

PAGE 2 of 3

Presented & Juried by

Although not guaranteed, please state and explain any Special Requests you may have: _______________________________________________________________________________ Describe your work/medium, products, pricing range, estimate what percentage is hand-made by you, if you use molds, and what you will present at the Festival: _______________________________________________________________________________ _______________________________________________________________________________ _______________________________________________________________________________ How many years have you been exhibiting at art & craft festivals and shows? __________________ Please list any previous shows where you exhibited the same work you are submitting: ________________________________________________________________________________________________________________________________________________________________ Please tell us how you got started and how you contribute to marketing the shows you attend (i.e. postcard mailings, email blasts, flyers, social media, etc.):__________________________________ ________________________________________________________________________________ ________________________________________________________________________________

Show Location address: The Pike Outlets, 95 S. Pine Ave. Long Beach, CA 90802

By signing and submitting this application you have read and agree to all of the above, the Rules & Regulations, No Refund Policy, Hours of Operation and the following:

Images/pictures/video/sound clips, written submissions, and intellectual property materials will be returned at or before the event and by request only with SASE (please include sufficient postage) and by signing this agreement you agree they may be used for promotional purposes.

If accepted the undersigned acknowledges receipt of the rules and regulations and agrees that he or she will comply with the rules in addition to submitting a temporary or permanent city of Long Beach business license as explained on the rules and regs page. Failure to comply fully with all rules and regulations will result in forfeiture of right to participate in present & future festivals/events/activities and/or immediate removal from the event site. All participants shall indemnify, defend and hold harmless the city of Long Beach, DDR Urban LP(DDR), LaydBack Productions, its officers, officials, agents and employees from and against any and all claims, demands, lawsuits, penalties or liabilities by any name and of any kind or nature whatsoever, which the City of Long Beach, DDR, LaydBack Productions, its officers, officials, agents and employees may sustain or incur or which may be imposed upon them or any of them for injury due to death of any person or damage to any property as a result of or arising out of the participant’s act(s) or omission(s) in connection with the The Pike Outlets and the Arts & Holly Fest.

The undersigned certifies that he/she is responsible person referred to in the rules and that he/she is authorized to execute the permit and release and waiver forms on behalf of the group. The undersigned has read the release and waiver clause in the permit and hereby agrees to be bound by its terms.

Signature ________________________________________ Date ______________________

Print name _______________________________________ Submit all Applications via email, fax (NO FAXED PHOTOS please), or to the contact information/address below. Applications are time-stamped upon receipt and processed on a first-come, first-served basis until the event is full. Please make sure you have the proper postage. Please note there are No Refunds and All Events are held Rain or Shine. If you have any questions regarding this application, please contact us.

Send to:LaydBack Productions, PO Box 721000 Pinon Hills, CA 92372 (909) 705-5544 Website: www.LaydBack.com Email: Info@LaydBack.com

Official Host Location...

NOTE: (Sponsor/Non-Profit/Business/etc. Application are on website Sponsors’ Page)

PAGE 3 of 3

Presented and Juried by... Arts & Holly Fest

Participating Exhibitor Rules and Regulations

Show hours are Saturday 11am-5pm & Sunday 11am-5:00pm. Teardown must be complete within 3 hours of SUNDAY closing time.

1) Once a vendor has been approved and a space has been allocated, the vendor must be present in their booth, submit all permits/licenses, and collect Los Angeles County Sales Tax on all items sold. Cancellation Policy: There will be no refunds or credit given for any reason

although special circumstances may be considered 60 days prior to the event. All events are held Rain or Shine.

2) Waiting Lists: If you have been put on our waiting list, no fees will be deposited until you are accepted to the event.

3) The event will take place rain or shine and any determinations for show closure due to inclement will be made by the show management.

4) We provide the space only. No tents, canopies, dollies, leg weights, etc. are provided. YOU MAY NOT SET-UP TENTS WITHOUT 40lb

WEIGHTS, NO EXCEPTIONS. No space may be shared/sold/sublet/transferred and only one medium per space is allowed.

5) All exhibitors must be appropriately dressed with professional attire and conduct themselves in a professional manner at all times. If you

have a problem please contact one of our friendly event staff members. We photograph and video tape all events for promotion and safety.

6) Electricity will not be provided, although is available under limited circumstances. Please state all info. on application for special requests.

7) All booths and equipment used must be clean and orderly at all times and no equipment, trash, etc. will be stored in, around, or behind booths and visible to the public. This is a very nice, clean, and beautiful place to show and you will see why this is so important when you see the

location. We photograph/document booths & trash left at each event and will bill you $100 minimum for disposal services, so please clean up.

8) No alcoholic beverages are to be consumed on the premises during the show hours of operation.

9) Security is strict and will be 24hrs, 7 days a week. Due to the upscale nature of the high end retailers and merchandise at this facility, there are cameras well positioned throughout the entire venue and parking lots. There is 24 hour security on the premises, and there will be additional security on Saturday night. The security of your inventory and equipment is ultimately your sole responsibility, and you agree that we, the

promoter and Paseo Colorado assume no risk or liability for your booth, its contents, and/or anything left overnight.

10) No large/tall booths, banners, signage, etc. will be allowed to be displayed above 10 feet and all outside contractors needed by your

company must be pre-approved by show management. Determinations will be made at management’s discretion.

11) Show management reserves the right to designate binding policy determinations at any time necessary on a case by case basis for the betterment of the show.

12) Exhibitors must stay within the confines of their space and will not be allowed to place merchandise, chairs, racks, stands, etc. outside and

beyond their booth parameters or obstruct fire lanes/gardens/pedestrian paths, etc. A safe tear-down may commence upon closing-time only.

13) No radios will be allowed but Musicians are exempt unless their music is deemed excessively loud or disturbing by the show management.

14) CA seller’s permits, heath permits (food vendors), business licenses (see last page for Bus. Lic. app), and business insurance are the responsibility of each exhibitor. Please see contact information below.

15) CA sellers permits, heath permits (food vendors), business licenses, and business insurance are the responsibility of each exhibitor. Please see contact information below and you may be asked to provide more business information if required.

16) A 10X10 booth space constitutes 1 booth. If you need additional space or room (example: storage space) then you will need to rent more space and no personal affects, refuse, empty containers/boxes, unorganized or messy areas may be open to the public view.

Physical Location Address: The Pike Outlets, 95 S. Pine Ave., Long Beach, CA 90802 Main website: www.boe.ca.gov More offices and #s can be found at http://www.boe.ca.gov/info/phone.htm

California State Board of Equalization, Seller’s Permit Main Toll Free: 800-400-7115 Main website: www.boe.ca.gov More offices and #s can be found at http://www.boe.ca.gov/info/phone.htm Health Permit (Food Vendors): Temporary Food Facility Permit Application (see last page, 5) City of Long Beach, Department of Health & Human Services, Bureau of Environmental Health 2525 Grand Ave. Room 220, Long Beach, CA 90815 (562) 570-4132 Fax (562) 570-4038 We will submit the all Food/Health Dept. & Long Beach Business License applications for you (Call LaydBack w/Questions Please). You may email/send it back simultaneously and all together to us at LaydBack Productions.

LaydBack Productions, PO Box 721000 Pinon Hills, CA 92372 (909) 705-5544 Website: www.LaydBack.com Email: Info@LaydBack.com

Official Host Location...

Arts & Holly Fest

*ONLY Food, Sponsors and Exhibitors who DO NOT HAVE ART or HAND-CRAFTED items must send us this business license.

Please call 909-705-5544 if you have any questions!

The PIKE Outlets 95 S. Pine Ave., Long Beach, CA 90802

December 16-17, 2017

2

PLEASE NOTE:

(1 X 2 @ $47.48 = $94.96) (2 X 2 @ $47.48 = $189.92) (3 X 2 @ $47.48 = $284.88)

The PIKE Outlets 95 S. Pine Ave., Long Beach, CA 90802

December 16-17, 2017

Arts & Holly Fest

Saturday 10am-5pm & Sunday 11am-5pm

*YOU MUST AGREE to BRING THE PROPER APPROVED FIRE EXTINGUISHER and

Your Own or Rented 3 COMPARTMENT SINK IF YOU PREPARE FOOD Professionally so we can save you the

Rental Fees of up to $150 per vendor!!!

NO SINK=NO EVENT

Long Beach Dept of Health Services (562) 570-4132.