artprize 2015 sponsorship opportunities

2015 SPONSORSHIP OVERVIEW | SEPT. 23 – OCT. 11, 2015

SPONSORSHIP OPPORTUNITIES

www.artprize.org/sponsorsTAKE THE STAGE AT THE WORLD’S LARGEST ART COMPETITION

2015

ARTPRIZE 2015 | SEPT. 23 – OCT. 11, 2015

http://www.artprize.org/sponsors


ArtPrize is an international art competition open to any artist and decided by public vote, promoting critical dialogue and collaboration throughout the year.



THE WORLD’S LARGEST Daily Attendance: 20,000 – ArtPrize 2014, Multiple Venues (Grand Rapids, MI USA)

16,000 – Giuseppe Penone, Chateau de Versailles (Versailles, France)

12,000 – The Tanks, Tate Modern (London, England)

“What’s best about ArtPrize is that it positions contemporary art within the fabric of everyday life and reaches hundreds of thousands of people.”

— Mark Stryker, Detroit Free Press



OVERVIEW In 19 days… 400,000+ visitors 13,000+ K-12 students 1,536 artist entries 1,832 artists (51 countries, 42 states) 174 venues 3 square miles $500,000 cash rewarded $238,000 in grants awarded

TIME Magazine called ArtPrize one of: “Five Festive Events You Won’t Want to Miss”… the only U.S. event to make the list in 2013



HOW IT WORKSOPEN ACCESS Any space within the contest boundary can be a venue and any person over 18 can enter.

MASS PARTICIPATION The ArtPrize exhibition is independently organized by thousands of artists at hundreds of venues across three square miles. The resulting ecosystem transforms an entire city into an art experience unlike any other.

TECHNOLOGY Powered by an app-based, geo-targeted suite of audience engagement tools, featuring an elegant voting module as its centerpiece.

ART EDUCATION Educational programming draws in more than 10,000 students of all ages and backgrounds, while the entire ArtPrize event turns the entire city into an urban laboratory for creative expression.

Smartphone users logged 236,000+ individual votes over 19 days in 2014.



MULTI-CITY ArtPrize Grand Rapids – Fall 2015 ArtPrize Dallas – Spring 2016

"Utilizing the same public/private partnership structure that has allowed our City to become a world-class art destination, ArtPrize Dallas will highlight the creativity and innovative spirit that is such a major part of our City today.”

— Mike Rawlings, Dallas Mayor



ARTPRIZE AUDIENCE400,000

Record attendance at key venues, GRPD estimates and public transportation ridership suggest double-digit growth at ArtPrize 2013 with over 400,000 visitors in 19 days.

ArtPrize saw artists from 47 countries around the globe, more than any other year.

ArtPrize 2013 attracted artists and visitors from every U.S. state.

47 50

2013 400,000+

2012 375,000

2011 322,000

2010 250,000

2009 200,000

COUNTRIES STATES

VISITORS

Illinois, Indiana and Ohio lead the Midwest while Florida, Texas, California,North Carolina and New York yielded top numbers outside the region.

OUT OF STATEATTENDEES30,432

20,000 Detroiters representing 9% of our audience.3,900 Chicagoans were almost 2% of our total audience.

OF VISITORS TRAVELED MORE THAN

HOUSEHOLD INCOME

30 MILES TO ATTEND ARTPRIZE 2013.50%$50,000Visitors with an annualhousehold income greater than

75%

household income greater than

31% $100,000Visitors with an annual

EDUCATION LEVEL

Visitors who have, orare attending college93%

29% Visitors with a graduateor doctoral degree

67% Visitors with a bachelors degree

Source: ArtPrize 2013 Visitor Survey

DEMOGRAPHICS


DEMOGRAPHICSARTPRIZE AUDIENCE

73%HOME OWNERS

REGULARLYENJOY FINEFOOD ANDGOURMETDINING

30%

SHOP LOCAL AND AT FARMER’S MARKETS

TOP TEN ACTIVITIES ENJOYED BY ARTPRIZE ATTENDEES

Source: ArtPrize 2013 Economic Impact Study by Anderson Economic Group

51%

MARRIED59%

60%

38%SMARTPHONES

USE

TABLETS/E-READERS USE

58% U.S. AVERAGE

32% U.S. AVERAGE

1. TRAVEL 2. READING 3. T.V. 4. EXERCISE 5. OUTDOOR REC. 10. GOURMET& FINE FOOD

6. GARDENING 7. LOCAL SHOPPING/FARM MARKETS

8. THEATERMUSIC & ART

9. VOLUNTEER


ARTPRIZE — GRAND RAPIDS, MICHIGAN

#39 U.S. MEDIA MARKET #42 Las Vegas, NV — #48 Memphis, TN — #53 New Orleans, LA

CENSUS City Pop. 188,040

Metro Region Pop. 1,005,648TV Households 720,150 Market Pop. 1,826,463

“One of the Happiest Cities to Work in”

“Perfecting the Art of Living Well” “Best Places to Live”


REGIONAL MEDIA PRESENCESEPTEMBER 15th – OCTOBER 15th, 2014:

LEAD STORY FOR 20+ DAYS, GENERATING 571 MEDIA PLACEMENTS

TELEVISION: Local NBC, FOX and ABC affiliates built temporary studios in the heart of the ArtPrize district, providing 20+ days of coverage.

ONLINE: 173 mlive.com features, 7 Associated Press features, and 2 Detroit Free Press online features. The Rapidian increased readership by 18% through insightful ArtPrize coverage.

PRINT: 17 Grand Rapids Press A1 cover stories

RADIO: 8 Michigan Radio (NPR) features


ARTPRIZE IN GRAND RAPIDS, MICHIGAN


ONLINE REACHSEPTEMBER 15th – OCTOBER 15th, 2014:

MOBILE APP

40,000+ Android downloads

60,000+ iOS (Apple) downloads

9 minutes per user (average time spent on app)

WEBSITE (artprize.org)

Page Views: 7,815,850

Visits: 1,406,947

First Time Visits: 753,279

Unique Visitors: 790,694

FACEBOOK

3,160,939 impressions

100k+ fans

130 posts (9/15-10/15)

3 posts saw over 100,000 reach

TWITTER – 28,844 followers

INSTAGRAM – 3.9K followers

http://artprize.org


138 MILLION NATIONAL & INTERNATIONAL MEDIA IMPRESSIONSTOP ARTICLES IN 2014

FAST COMPANY HEADLINE – Welcome to ArtPrize, the IRL Reddit of Art


SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

THE ARTPRIZE HUB GRAND OPENING AND REGISTRATION DAY 9 AM–NOON

ROUND 1 BEGINS GVSU ARTPRIZE KICKOFF & WGVU/PBS NERD WALK ROSA PARKS CIRCLE 6:30PM

CRITICAL DISCOURSE: JURORS' SHORT LIST EVENT ARTPRIZE HUB 7 PM

CRITICAL DISCOURSE: CREATIVE APPROACHES TO DETROIT—A CONVERSATION WITH DESIGN 99 ARTPRIZE HUB 7 PMPUBLIC VOTE TOP 25 BY CATEGORY LISTS GO LIVE ON ARTPRIZE.ORG AND ON THE ARTPRIZE MOBILE APP

CRITICAL DISCOURSE: ART21 SEASON 7 WORLD PREVIEW SCREENING ARTPRIZE HUB 7 PM

CRITICAL DISCOURSE: NEW INC: INCUBATING ART AND TECH ARTPRIZE HUB 7 PM

FOUNDERS BEER GARDEN: AN ARTPRIZE FUNDRAISER ROSA PARKS CIRCLE 12 NOON–8 PM

ROUND ONE VOTING CLOSES 11:59 PM

CRITICAL DISCOURSE: ART, DISABILITY, IMAGES, BODIES ARTPRIZE HUB

THE FINAL 20 ANNOUNCEMENT ROSA PARKS CIRCLE 2 PM

ROUND 2 BEGINS 3 PM

CRITICAL DISCOURSE: WHY THESE FINALISTS? PART 1 ARTPRIZE HUB 7 PM

CRITICAL DISCOURSE: WHY THESE FINALISTS? PART 2 ARTPRIZE HUB 7 PM

WOOD TV8 COMMUNITY CONCERT ROSA PARKS CIRCLE 7 PM

ROUND VOTING 2 ENDS 11:59 PM

WOOD TV8 COMMUNITY CONCERT ROSA PARKS CIRCLE 7 PM

2014 ARTPRIZE AWARDS 5 PM PRE-SHOW 7 PM LIVE EVENT COVERAGE

ARTPRIZE CLOSES 6 PM

OCT 11

SEP 16 17 18 19

2320 2421 2522 26

3027 OCT 128 229 3

74 85 96 10

CONCERT SERIES

CRITICALDISCOURSE

AWARDSSHORT LISTVOTING

2015 PRELIMINARY CALENDAR OF EVENTS

2015 YEAR ROUND PROGRAMING:

• 100+ Members • 5 off-season events • Monthly newsletter

• 800+ Members • 5 off-season events • Monthly newsletter

• 12 events (held monthly) • 70 attendees • 2 newsletters per month

= PREVIEW WEEK

= ROUND 1 VOTING

= ROUND 2 VOTING

= YEAR ROUND PROGRAMING

ArtPrize Friends • Monthly newsletter • Blog features & sponsor

highlights • 35K distribution

SEPT 17

PREVIEW WEEK BEGINS


UNRIVALED Part competition and part community phenomenon, ArtPrize is a vibrant, all-inclusive, and constantly evolving event unlike any other in the world.

“Night and day is the difference between what I thought I was coming to and how it changed my life… this is one of the best art experiences I have ever had. I was humbled.”

—Jerry Saltz Senior Art Critic, New York Magazine




2015 SPONSORSHIP OVERVIEW


A UNIQUE SPONSORSHIP OPPORTUNITYONLY EVENT OF ITS KIND ArtPrize is unorthodox, highly disruptive, and undeniably intriguing to the art world and the public alike. There is nothing else like it in the world.

CUTTING-EDGE TECHNOLOGY ArtPrize is powered by an app-based, geo-targeted suite of audience engagement tools, featuring an elegant voting module as its centerpiece.

YEAR ROUND VISIBILITY ArtPrize is a 19-day event with opportunities to activate throughout the entire calendar year with rich programming and sponsorship opportunities.

MULTI-CITY PRESENCE ArtPrize will now be in two cities starting in 2016 (Grand Rapids and Dallas), presenting the opportunity for year-round sponsor presence in two major markets in the US.

UNTAPPED ArtPrize is relatively new to the large scale event world and is on a large growth trajectory. Now is the time to become a sponsor of ArtPrize!

“… A disruptive art competition called ArtPrize is turning the system upside down by making the art world more like the Internet.”

— Arthur Holland Michel, Fast Company



SPONSORSHIP LEVELS OVERVIEW

*Favorable 3- and 5-year terms available

*Multiple city efficiencies available

Leadership

Achieve the greatest marketing impact.

A Leadership Sponsorship delivers the highest visibility and customization

possible with seamless promotional exposure

and alignment with ArtPrize as the top

promotional partner.

Premier

Strategically present your brand.

A Premier Sponsorship allows

your brand to have an overarching presence

for the duration of ArtPrize in key areas

of the campaign.

High Profile Programs

Make a big impression with High

Profile Programs.

ArtPrize offers a variety of focused opportunities that

give you high visibility in effective directions at a range of investment levels.

Signature

Hone in on your target audience.

A Signature Sponsorship provides your brand targeted

and direct impact during ArtPrize, as

well as inclusion in a portion of the promotional campaign.

Benefactor

Receive public thanks and recognition.

A Benefactor Sponsorship helps to

support the event while also receiving public recognition.


DYNAMIC SPONSORSHIP BENEFITS

Leadership Premier Signature

Leadership, Premier and Signature Sponsorship

As a high level partner of ArtPrize, we will not only work with you to

execute a high visibility promotional campaign leading up to, during, and after the 19-day event, but we also offer a unique set of integration

opportunities.

Dynamic opportunities include:

• Fully customized and integrated experiential activations

• Customized and targeted messaging through our app technology • Targeted broadcast and media integration in specific markets • Nontraditional environmental signage and branding opportunities

• Presenting opportunities of high profile programs

• Ability to conduct ArtPrize sweepstakes and contests


Leadership Sponsorships includes benefits such as:

• Brand alignment and name association with ArtPrize throughout the

program term

• Customized planning support and promotion of dynamic sponsor activations

• The ability to use the ArtPrize brand name and logo in promotional

campaigns

• High visibility brand association with ArtPrize leading up to, during, and

after the 19-day event (general benefits listed below)

Exclusive Opportunities:

• Exclusive 2015 promotional partner at the Leadership Sponsorship level

• First right of refusal for the following year as a Leadership Sponsor

• Expansive licensing of the ArtPrize name and 2015 logos for ongoing

sponsor promotions

• Multi-year discounted program options

• Year-long integration and program support by ArtPrize

• Multi-faceted integration ideas possible

Leadership

2020

Leadership Sponsorships includes benefits such as:

• The highest visibility brand association with ArtPrize leading up to, during, and

after the 19-day event (general benefits listed below)

Leadership

!

2015 SPONSORSHIP LEVELS | 8

Benefits Description Type Duration

ArtPrize.org Website & App Recognition by Alpha & Level – Logo Visibility 12 months

Official Promotional Poster Recognition by Alpha & Level – Logo Visibility 1 month

Official Event Guide Recognition by Alpha & Level – Logo Visibility 2 months

ArtPrize Sponsor Seal Usage for promotional applications Visibility 12 months

Official Event Guide Full page, full color ad Visibility 2 months

Press Board for ArtPrize Events Recognition by Alpha & Level – Logo Visibility/Media 2 months

Center Stage @ Rosa Parks Circle Screen Spot (10 per day) Visibility 19 days

Social Media Integration in social media & publicity Media 2 months

Press Releases Recognition in Boilerplate of all releases Media 12 months

Ongoing Press Releases Inclusion in 2015 sponsor boilerplate Media 12 months

Event General Signage Prominent signage, banners & step and repeats

throughout the city center

Visibility 19 days

Opening Sponsor Reception Tickets (10) Hospitality 1 day

Awards Ceremony VIP Seating (10) Hospitality 1 day

Pre-Awards VIP Reception Tickets (10) Hospitality 1 day

Critical Discourse VIP Seating (5) Hospitality Multiple days

Event Guide & Map Copies (100) — —

Receptions and Special Events Exclusive invitations throughout the year Hospitality 12 months

2121

Premier Sponsorships includes benefits such as:

• High visibility brand association with ArtPrize leading up to, during, and after the

19-day event (general benefits listed below)

Premier

!




Official Promotional Poster Recognition by Alpha & Level – Logo Visibility 1 month




Press Releases Recognition in Boilerplate of all releases Media 12 months

Social Media Integration in social media & publicity Media 2 months

Event General Signage Prominent signage & banners throughout the

city center

Visibility 19 days

Official Event Guide Full page, full color ad Visibility 2 months

Clubhouse Access Badges (8) Hospitality 19 days


Awards Ceremony Tickets (8) Hospitality 1 day




Add-On Benefits (choose from one of the High Profile Programs & Activations depending on spend)

2222

Signature Sponsorships includes benefits such as:

• Visibility brand association with ArtPrize leading up to, during, and after the 19-

day event (general benefits listed below)

Signature !


Signature Sponsorship – $25-50K Signature Sponsorships include assets such as:

• The ability to use the ArtPrize brand name and logo in promotional campaigns

• High visibility brand association with ArtPrize leading up to, during, and after the 19-day event












Add-On Benefits (choice of one or more depending on spend) Type Duration

Email Newsletter Company Feature or Highlight Media 1 day

2323

Benefactor Sponsorships includes benefits such as:

• Public Thanks & Recognition as part of the ArtPrize campaign

Benefactor

!


Benefactor Sponsorship – $15K to $25K Benefactor Sponsorships include assets such as:

• Public Thanks & Recognition as part of the ArtPrize campaign


ArtPrize.org Website & App Recognition by Alpha & Level – Listing Visibility 12 months

Official Event Guide Recognition by Alpha & Level – Listing Visibility 2 months







Add-On Benefits (choice of one or more depending on spend) Type Duration

Volunteer Day More than 800 volunteers & way finders Branding 1 day

Audio Guides Artist audio descriptors of artworks Branding 19 days

Juror Travel & Lodging (Multiple opportunities) Branding TBD

Pop-Up Street Activation Customized brand booth Activation TBD

Official Event Guide Map Recognition by Alpha & Level – Logo Visibility 2 months

2424

ArtPrize offers a variety of presenting opportunities for our High Profile Programs that enable visibility in effective

directions at a wide range of investment levels.

VOLUNTEER PROGRAM

CENTERstageARTPRIZE Awards

ARTPRIZEHQ

HUB

GRAND PRIZEJURIED

VOTEPUBLIC

clubhouse

LINKSESSIONS

FINAL20ANNOUNCEMENT

Programs currently contracted:

ARTPRIZE

EDUCATION

PROGRAM

ARTIST SEED GRANTSCRITICALDISCOURSEcharged conversation

ARTPRIZEON SCREENfilm+video+interactive

ARTPRIZEON STAGE

music+performance

ARTPRIZE PATHWAYS

High Profile Programs


SPONSORSHIP

Intangibles:

• The opportunity to develop awareness as an ArtPrize partner in one of the

largest art events in the world

• The benefit from ArtPrize’s substantial coverage in the press throughout the

event season

• The ability to develop and activate across a dynamic set of offerings

• Cross promotion with the other sponsors of ArtPrize, case and brand specific

• A natural connection to the ideals that ArtPrize holds as an organization


SPONSORSHIPOur promise to you when you become an ArtPrize Sponsor:

Through dynamic activations, product integration, social media and logo

placement, your brand will have the tools to educate, entertain and engage a

captive audience on what it is doing to make a difference in the world.

Our team is dedicated to helping you develop a sponsorship platform that is

100% relevant for your objectives and the ArtPrize experience.

We are all about creating experiences that will resonate long after the event

concludes. Our success is dependent on your success and we relish the

opportunity to help you achieve your goals!

YOUR ARTPRIZE TEAM

Christian Gaines | Executive Director

Jori Bennett | Director of Corporate Sponsorship

Ben Poosawtsee | Grants & Contributions Officer

Todd Herring | Director of Creative & Communications

Derek Call | Director of Operations & Production




JORI BENNETT — DIRECTOR OF CORPORATE SPONSORSHIP o: 616.214.7906 e: [email protected]

TAKE THE STAGE AT THE WORLD’S LARGEST ART COMPETITION

ARTPRIZE 2015 | SEPT. 23 – OCT. 11, 2015

2015

mailto:[email protected]

artprize 2015 sponsorship opportunities

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